What is Landing Page?

Landing Page refers to a web page that represents your business, products or services within standalone website designed to persuade potential customers make a purchase, subscribe for emails, or conduct other CTA. To keep it simply landing page represents your offer — it’s the first page visitors “land” following your advertising or else. You make a promise within your content — and people follow you for the landing page to receive what you offered them.

Such a page is designed with a simple goal — to keep users engaged with your content and products or services. Don’t misplace homepage and landing page since they have different purpose. There are also a variety of landing pages — from lead generation to sales, click-making and others.