Confirmation Bias Definition

Confirmation bias – dеscribes our deep-seated tendency to notice, focus on, and give more credence to evidence that is consistent with our existing beliefs. Using аppropriate research methods, confirmation bias can be recognized and avoided in UX design.

For example, confirmation bias can occur unintentionally when writing an article. If you only click on information that is consistent with your thesis and ignore contrary (possibly factual) information, you are demonstrating confirmation bias. This hinders the expansion of your knowledge as well as that of your readers.