20 Free and Affordable Copywriting Tools іn 2023
Copywriting is hard. There’s so much going on: developing a brief, generating ideas, writing drafts, editing those drafts, and refining until you have a final copy ready to go live.
To do this well, you need more than just spelling and grammar tools; you need a suite of copywriting tools that help with all aspects of the process: keyword research, plagiarism checker, and readability tools.
Providing all these tools can be pricy—especially if you’re on a budget. So our content manager at Limeup compiled a list of the best copywriting tools to help improve your writing and save money.
Copywriting tools for a better copy
Creating great content is not enough. If you want readers to take it seriously, it has to be free from typos and errors so that it’s easy to read and digest. Here are some tools for copywriting that will help your writing shine.
Grammarly works in real-time as you write to help you avoid grammar mistakes.
Grammarly’s powerful writing assistant guarantees that you never make embarrassing grammar mistakes. It scans your text for all types of grammatical errors and highlights the problematic words or expressions, offering replacements and explanations for all your mistakes.
Grammarly detects issues in real-time, so you can make changes on the fly and focus on what really counts: creating high-quality content your readers will love.
With Grammarly, you can write stronger, smarter sentences. It checks for spelling and grammar errors, so you can be sure your writing is always correct and on par with academic standards.
You can use the web app or install Grammarly as a plugin for your browser of choice. With Grammarly Browser Extension, your writing can be automatically corrected and improved in any browser you use. Either way, you will receive real-time feedback on your writing.
Grammarly integrates with most applications and works seamlessly in all your writing environments, including Google Docs, Microsoft Word, Gmail, Slack, Facebook Messenger, etc.
You can also check your content for plagiarism. This will help you avoid duplicate content issues. All these simple-to-use features make Grammarly one of the best online copywriting tools.
You can use a free plan with limited features at no charge. For the ultimate editing experience, you can choose one of the paid plans.
For $12 per month, Grammarly Premium offers a set of features not available in the free version, including plagiarism and citation tools, word choice suggestions, and more.
Big teams and enterprises can take advantage of the larger selection of features offered by Grammarly Business for $15 per month per user.
Hemingway Editor highlights errors to catch issues before they are published.
Hemingway Editor has been designed to make your writing clean, simple, and easy to read. Use this free copywriting tool to improve your writing style by highlighting sentence structure, word choice, and punctuation to catch errors.
Simply paste your text into the app, and it will highlight sentence structure, grammar, word choice, and passive voice with different colors, allowing you to make real-time changes:
- Yellow highlight tells you that the sentence is challenging to read
- Red means that the sentence is very hard to read
- Purple marks words that have simpler alternative
- Blue is for adverbs and weakening phrases
- Green highlights passive voices.
Also, Hemingway makes it even easier to work alongside other editors. You can export your edited copy to text, PDF, or Word format.
Hemingway Editor is completely offline-friendly. You can write anywhere with it, whether on the road or in a coffee shop with spotty Wi-Fi.
The Hemingway Editor is a free online copywriting tool. All you have to do is paste your text and start using it immediately.
If you want to try the Hemingway desktop version, you can buy it for a one-time payment of $19.99.
Copyscape lets you know if the content you’ve created is based on existing work and prevents plagiarism.
Copyscape is the industry standard to check if your work has been stolen. Many writers use the service to ensure that their work is original and to search for evidence that someone else has duplicated content from their site on another web page.
It has two main copywriting tools for checking duplicated content: Copysentry and Copyscape Premium.
Copyscape Premium identifies duplicate and near-duplicate content. You can use this tool to find out if someone has copied your text and how much you might be owed in compensation.
The Premium plan gives you more powerful plagiarism detection than the free service, as well as additional powerful features like copy-paste originality checks, PDF and Word file uploading, batch search, case tracking, an API, and WordPress integration.
Copyscape’s second product, Copysentry, is an easy-to-use tool that scans the web for copies of your content, saving you time and frustration in protecting your work.
Copyscape Premium costs 3 cents for the first 200 words plus 1 cent for each additional 100 words.
Copysentry’s standard plan charges $4.95 per month for weekly checks of up to 10 pages, plus an additional 0.25 cents per page after this. The professional plan offers daily reviews but costs $19.95 per month.
Copywriting Examples is one of the best free places online that you can use as inspiration for your own writing.
Copywriting Examples is one of the best free copywriting tools comprising a curated collection of great copy examples. Each sample has been picked because it is well-written and worth using as an example piece of copy.
Dive into a collection of writings from leading brands and publishers with tips to help you write compelling headlines, powerful calls to action, and more.
Choose the most relevant pieces of content, like header or ad, communication style (creative, rhetorical, or conversational), and the type of audience you are willing to address.
Also, you can subscribe to a weekly newsletter featuring examples of a notable copy.
The best thing about Copywriting Examples is that you get your daily inspiration for free.
Type in any piece of text, and Word Count, a free copywriting tool, will show you the word count.
Word Count is a free copywriting tool by Ahrefs that lets you quickly check your character and word count. Simply paste in your link or the whole text, and it will show you the word count of your content piece.
Word Count allows you to calculate the number of words in any text. All you have to do is highlight and copy any text from any source and paste it into the Word Count.
This free online copywriting tool also provides a list of keywords likely to come up in searches for the text you’ve selected. Your most frequently used keywords will appear below the text.
Word Count shows the optimal character limit for each platform. You can see where you fit in (or fall short) and get the ideal word count for Twitter, Facebook, blog posts, LinkedIn articles, or resumes.
The tool is free and super easy to use: just type or paste your text or URL and see the results immediately.
Use Cliché Finder to automatically find overused phrases and replace them with fresher alternatives.
Getting rid of cliches is easy when you know how. With Cliché Finder, a free copywriting tool, you can find and remove all unnecessary and overused words from your text in seconds.
Cliché Finder analyzes your text’s content and highlights overused, irrelevant, or impractical words. The tool allows you to delete or rephrase all impractical phrases to make your writing less generic and more unique.
Copy and paste your text into Cliché Finder, then remove or rephrase all impractical words. There is only one restriction: 10,000 characters.
You don’t need to pay anything to use it!
SEO copywriting tools to optimize your website
When ranking your content in organic search results, there’s no question that you need a solid foundation of basic SEO knowledge.
Start making progress immediately with these SEO copywriting tools that will help you hit the Google front page.
Copywritely is a one-stop shop for anyone who wants to improve the quality of their writing.
Copywritely helps writers and content creators improve the quality of their writing. The tool is designed for a wide range of uses, from simple grammar checks to more extensive SEO analysis, which makes it one of the most versatile copywriting tools online.
This tool incorporates features like grammar, readability, keyword density, duplicate content checkers, article rewriters, and word counters.
Copywritely detects grammar issues, identifies what sentences need to be rewritten, and gives suggestions on how to fix the errors.
Its keyword density checker detects keyword stuffing and enables you to rewrite content on the spot using its online editor.
You can use a duplicate content checker to determine if your site is ranking low due to duplicate content. This tool will show you what pages have similar or exact content as yours and by what percentage.
With an article rewriter tool, you can identify what words, phrases, and sentences should be rewritten. Then paraphrase these sentences in the online editor and find out how unique your new content is.
Get access to a variety of features by choosing from four plans: Personal, Startup, Company, and Enterprise.
Choose a suitable plan by paying from $18 to $67 per month. If you purchase an annual plan, you’ll save up to 20% off monthly subscriptions, which range from $15 to $57 per month.
SEMrush provides all the data you need for managing and improving your online visibility.
SEMrush is one of the industry leaders in search engine optimization software, providing detailed information about your site’s SEO performance. It helps you identify the most relevant keywords for your site, possible duplicate content issues, and other SEO-related problems.
Using SEMrush, you can explore a 22-billion-keyword database. Furthermore, you can discover keywords with high search volumes and low competition suitable for your business.
The audit tool crawls through your pages to provide information about your site’s SEO. It includes data on the site’s errors, internal links, performance, and other details.
The Semrush-Google Analytics integration can help you find keywords that aren’t offered by search engines and compare your website’s organic search performance.
The Domain vs. Domain analysis feature allows you to quickly compare your website to your competitors.
SEMrush offers a free plan that’s ideal for small businesses. You’ll be limited to a few tools: you can use only one project, track 10 keywords in Position Tracking, and make up to 10 requests per day to the Analytics reports (while paid plans allow from 3,000 to 10,000).
To get the most out of SEMrush, you’ll need to upgrade to a Pro, Guru, or Business plan, which are packed with the features mentioned above.
SEMrush offers month-to-month plans that range from $119.95 to $449.95 per month. If you prefer to pay annually, you can save up to 17%, and your monthly payment will range from $99.95 to $374,95 per month.
AnswerThePublic helps you discover the right content ideas to answer real questions.
AnswerThePublic is a keyword generator that helps you identify key content opportunities. It removes the guesswork and increases the conversion rate by generating relevant questions based on your product or service.
AnswerThePublic is an online copywriting tool suitable for finding article ideas.
Simply type in your topic, and the search engine will automatically give content or article-related suggestions from a variety of sources. By investing only a few minutes and effort, you can gather valuable insights to create copy readers will love.
Another great thing about AnswerThePublic is its search cloud visualization, which can help you understand your niche’s search trends.
AnswerThePublic offers free searches, but there are limits to the number of results you can see.
In order to see all the results, you will need to upgrade to their paid plans.
You can pay $99 monthly for a pro version that allows unlimited searches and more reporting options. To save costs, buy an annual subscription for $79 per month. For bigger teams, AnswerThePublic offers an Expert monthly subscription for $199.
Coschedule’s Headline Analyzer
Coschedule’s Headline Analyzer is an invaluable copywriting tool to check if your headline grabs attention.
Coschedule’s Headline Analyzer provides a helpful score to let you know if your headline stands out. The tool analyzes clickthrough rate, social sharing, and SEO optimization to recommend headlines that get the most traffic, shares, and Google love.
Paste your headline into the box, and the tool will let you know what makes it strong—and how to make it even better. Below the headline score, you can read details about what makes your headline strong and recommendations on how to improve it.
Coschedule’s Headline Analyzer also gives you engagement, impression scores, and insights to help you work on them.
As far as length, there are two factors the analyzer detects: the number of words and the character count.
Coschedule’s Headline Analyzer will help you create a great headline as a free copywriting tool.
Google Optimize is a tool for copywriting that will help identify what content converts best.
Google Optimize is a free tool that provides the basics yet allows you to do more than simply optimize your site. We advise you to use this tool to conduct A/B tests to decide on a better copy for your website.
Google Optimize lets you test different versions of your website copy by A/B testing them to ensure that you’re using the landing page that converts visitors into customers.
Optimize also allows you to analyze and improve your website performance to make it as easy to use as possible. It is natively integrated with Google Analytics, so you can quickly understand how to enhance your site without needing additional tools.
Google Optimize is free, making it a solid choice for bloggers and businesses on a budget.
If you want your content to be interesting, relevant and up-to-date, then Quora is the place to go.
Quora is an excellent resource for finding the most up-to-date questions people are asking about your topic. It’s not a tool, but rather a platform where you can find new angles and topics—and use them to make your own copy more unique.
Go to the website, use your primary keyword as the search term and explore. You’ll be able to see popular questions being asked by people right now and get all kinds of ideas for answering them on your own blog or website.
Simply ask questions or share your expertise, and you will find your target audience and engage in direct conversation with them. They’ll give you feedback, which you can use to create content based on your own research. Since Quora is a community for discussion, users can share valuable insights and perspectives that you can use in your copy.
Quora is also a great tool for researching new markets. It lets you identify trending topics and the demographics of people engaging in those topics.
Quora was started as a free question-and-answer website, but it has proven to be a hit with users and has both, a free and a paid plan.
Quora recently launched a subscription service called Quora+, which allows creators to provide some content to readers at a monthly cost of $5 or $50 annually.
Best AI copywriting tools
To begin with, let’s look at what exactly AI copywriting is.
Artificial intelligence copywriting can help you write better content for your website or marketing campaigns.
Using AI copywriting tools to write copy is a brand-new and revolutionary way to reach your audience. AI works in two ways—it can generate entire pieces of content out of thin air or enhance the existing text.
There are plenty of AI copywriting tools, and they can often help you write compelling content. But some are better than others—even at the basics. So if you need an AI assistant, here are the five best AI copywriting tools you should try.
CopyAI instantly creates an authentic, human-like copy that can be used for any type of copywriting.
Writing the perfect headline, article, or email can be tricky. CopyAI helps you beat writer’s block with suggestions that are guaranteed to work.
CopyAI is a machine reading and writing software powered by GPT-3, the world’s most advanced AI short-written language model. CopyAI instantly creates an authentic, human-like copy in several different styles.
he beauty of CopyAI is its simplicity. This tool will generate thousands of unique, relevant sentences with a simple list of words, phrases, and descriptions.
There are over 90 content-generating tools that make CopyAI unique. The platform gives you the ability to write any type of copy, from blog to email, or even build a brand voice. CopyAI also allows you to set the tone of the text, such as professional, friendly, or witty.
Depending on your needs, there are three plans available.
Each plan gives you over 90+ copywriting tools, but you are limited to 2,000 words per month when using this AI copywriting tool for free. The $49 Pro plan enables you to write from 40,000 to 300,000+ words per month.
For teams of more than 20 people, Copy.ai can build a custom plan to suit your needs.
Jasper helps you instantly come up with creative ideas for your content marketing campaigns.
Jasper is designed for everyone who struggles to find ideas for blog posts and needs an extra push. Jasper opens your mind to new possibilities with its suite of content-generation tools.
Jasper is an AI-based copywriting software that helps you create high-converting sales pages and emails. With this tool, you can write better copy for ads, headlines, and video scripts in a few minutes without having design and SEO skills.
With Jasper, you can write any content quickly and easily—whether it’s a blog post, newsletter, website page, or even a long-form report.
Start typing your own text or select one of the 50+ ready-to-use templates. There are template options for many situations, including marketing strategy, email marketing, or blog content. Customize the template and publish your content in 25+ languages.
Jasper has three plans: Starter, Boss Mode, and Business.
With the $40 Starter plan, you can access 50+ AI copy generators for a short-form copy. You must purchase the Pro plan for $82 per month to create full-length content. The Business plan for large enterprises allows you to add custom words, user packages, and billing options; contact the Jasper team for a demo.
Pricing for each plan is calculated based on the word count you need to produce each month, but you will have an opportunity to try each plan with a free trial period. Also, you can save 17% when choosing an annual payment option.
Writesonic provides a solution for online content marketers looking to speed up their content production process.
The best thing about Writesonic is that it can create high-quality long-form content like articles and blogs. It works equally well for marketing teams, agencies, e-commerce companies, and individual copywriters looking to speed up their process
With a focus on cost-savings, speed, and usability, Writesonic makes it easy for anybody to write content quickly.
This copywriting AI tool can be used to launch new products and services or for regular updates for blogs and social media profiles.
With the landing page creator, you can easily pull together a landing page that is optimized and engaging. All it takes is a few key details, and you’re on your way to creating a customized campaign for your specific business goals and objectives.
Another great feature is the article writer that allows you to easily compose 1,500-word articles effortlessly in under a minute. Just input your topic and begin typing—the AI copywriting tool will take care of the rest for you.
Writesonic offers free features and flexible billing plans, so you can choose the best plan for you.
Since Writesonic is one of the free AI copywriting tools, you will discover 10+ features that can help you with your projects, like blog ideas, product descriptions, or YouTube titles generator. You can also choose the free trial of more Writesonic features, which offers 6,250 words credited every month.
The Short Form plan offers short-form content templates like Facebook ads, product descriptions, and paragraphs for $15 a month. If you choose the annual deal, it costs $10 a month.
The Long Form plan costs $19 a month (or $13 annually) and offers content like long-form articles, blog posts, and ebooks.
Copysmith AI copywriting tool can help you create engaging content that bonds with the reader.
Copysmith is one of the best AI copywriting tools that can help you write like a pro. Its copywriting algorithms ensure that your work is tailored to your target audience, so you can drive more traffic to your site.
Copysmith writes human-like content and checks for plagiarism, which means you can focus on writing rather than worrying about getting penalized for poor quality.
Copysmith has over 30 writing templates in different categories, like Google ads, Amazon product descriptions, blog ideas, and more. You can use these pre-made templates to get started or as a reference guide.
You can upload your copy to Copysmith directly from your workspace via integrations with third-party apps, including Google Ads, Shopify, or Fraze SEO.
It allows you to store all your copy in one place and collaborate with your team, making it easier to manage workflow.
There’s no free plan available, but if you want to try one of the best AI copywriting tools, there is a 7-day trial period.
You can join the Starter Plan and enjoy 20 plagiarism reports per month and Google Ad integrations for $19 per month or $190 yearly.
If you choose a Professional plan, you’ll be able to generate 260,000 words monthly and check them for plagiarism up to 100 times. A monthly subscription costs $59, or you can pay $590 for a yearly subscription.
For a genuinely unlimited experience, the Enterprise package is the way to go. Pricing is custom-tailored based on your needs.
Adjust the style of your copy and make it more engaging with this free AI copywriting tool.
Wordtune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning. This free AI copywriting tool is suitable for people that want to write copy and need help shaping it.
Need some advice on improving your grammar or perfecting sentence length? Wordtune works each time you use it, so you don’t have to worry about doing the research to choose the right word.
It’s great for marketing and editorial teams who want to repurpose content across different platforms, want to rewrite copy quickly and automatically, or are looking to improve their grammar.
To use this AI copywriting tool for free, you can install Wordtune as a plugin and rewrite 20 sentences per day.
To access premium features like sentence length control, tone adaptation, and an article summarizer, you can choose a $24.99 monthly subscription or save money by paying $119 for the year.
Best copywriting tools for organizing information
Writing is a challenging task, and it is even more difficult to organize all information you want to share in one piece of copy. To make your job easier, we’ve compiled a short list of useful copywriting tools to help you better manage your ideas.
Collaborate with your team and clients easily in real-time with Google Docs.
Google Docs is a suite of online software that lets you create, edit and store your documents.
Google Docs is great for collaboration on the copy. You can leave comments and assign them to colleagues, making it easy to collaborate on a document. Besides, Google has a free dictation tool that comes in handy when typing up documents on the go.
You can work with others simultaneously, use intuitive editing controls, and format documents quickly by typing out text, adding shapes to images, and formatting cells in spreadsheets.
Google Docs will also keep those files in one convenient location that you can access anywhere you have the Internet.
The beauty of Google Docs is that you can use it anywhere and on any device, from an iPad or Android tablet to your laptop or desktop computer.
No sign-up, monthly, or annual fees—it’s free to use.
Airstory copywriting tool helps you identify the gaps between steps in your current workflow and be more efficient as a writer.
Airstory is a Kanban-style platform that helps you organize the content creation and bring consistency to your process.
The Kanban-style organization helps you structure your content creation process by creating boards for each project and then breaking each board into columns for the various stages.
You can track it all through our Researcher Chrome extension, which lets you capture online research material and organize them into boards.
These boards can help you group and categorize your ideas. Plus, it’s easy—just drop and drag the materials you’ve found into this board.
Once you’re done finalizing your draft, you can integrate these boards into a Google Doc or any other text editor of your choice.
In order to try out their service, you can sign up for a 7-day free trial for the Pro Writer Plan. After this period, you can choose the monthly subscription of $25 or opt for the Heavy Duty Writer Plan for $125.
Scrivener can help you keep information organized, simplify collaboration, and get the most out of your writing.
Scrivener copywriting tool is built to take you from an idea to a first draft and beyond, allowing you to focus on the actual creation of content. Gather the information, data, and documents you need to create content—and keep everything organized.
If you’re a long-form writer who needs to move beyond basic word-processing functions, Scrivener could be the tool for you. It allows you to write long-form content, organize your ideas and research, and keep track of your goals without frustration.
Scrivener allows you to concentrate on composing and structuring long and copmplex documents. Focus on the big picture while Scrivener handles the details.
You can try the app for free with a 30-day trial. After it ends, you can subscribe to a monthly plan of $49.
Final thoughts on copywriting tools
To sum it all up, today’s writers have abundant opportunities to master the art of copywriting.
Our content manager focused on tools for copywriting that are free to try and affordable. Every tool has received favorable reviews from copywriters and marketers alike.
We hope you found this toolkit useful and will use it to experiment until you find the mix that suits your needs perfectly.