30 Best Real Estate Branding Agencies in 2023
A real estate branding agency can help real estate companies stand out and succeed.
Branding in real estate directly influences the bottom line of agencies that are perceived as having a strong brand.
According to the research on the impact of real estate branding agencies on consumer behavior in real estate, people believe that real estate businesses with strong brands are more reliable, more supportive, provide more accurate information, and are less likely to swindle them.
Furthermore, they expect to be charged more by such real estate businesses and believe that cost to be justified due to real estate companies with a corporate brand being perceived as more reliable, easier, and more experienced. The percentage of reached deals for real estate companies with strong branding is also higher, as research shows that 63% of consumers prefer to deal with brands that clearly communicate their purpose and values.
The job of a real estate branding agency is to make sure your brand is perceived this way.
It can develop a meaningful brand identity that will help you establish yourself as a trusted and reputable leader in real estate.
We at Limeup have a wealth of experience in the real estate industry. Our designers teamed up with branding experts at Luminary Brands to investigate real estate branding agencies.
We’ve hand-picked the cream of the crop of real estate branding agencies based on the following criteria:
- Real estate domain expertise
- Real estate portfolio works
- Verified testimonials
- Branding services
- Pricing
- Online reputation
- Years of experience
- Location
After a rigorous evaluation process was applied to over 300 agencies, our experts have selected the top 30 that made it into this list.
Keep reading to uncover the best real estate branding agencies that understand how to make your brand look its best.
The list of the top 30 real estate branding agencies to consider in 2023
Headquarters: London, United Kingdom
Main Services: branding, web design, digital marketing
Focus Industries: business services, financial services, e-commerce
Key clients: Alphabet Capital, impltech, Nexte Solar Panels
Minimum Project Budget: $5,000+
Hourly Rate: $50 – $99 / hr
Number of Employees: 10 – 49
Year Established: 2019
Phone: +447360540385
Email: [email protected]
Description: Luminary Brands is among the best real estate branding agencies in London.
It specializes in branding, identity design, and marketing communications for real estate companies.
The agency boasts a tight-knit team of branding experts, communication professionals, and creative designers who are always eager to tackle new challenges.
Luminary Brands has a proven track record of creating real estate brands and websites.
For example, the agency collaborated with Equite, a German real estate company, to reimagine its brand and build a website that would reflect the new identity.
Headquarters: Atlanta, United States
Main Services: branding, communications
Focus Industries: real estate, information technology, non-profit, business services
Key clients: Boys & Girls Clubs of America, Mailchimp, Delta, Spanx, JLL, Greystar, Mercy Health, City of Atlanta
Minimum Project Budget: $75,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 10 – 49
Year Established: 2003
Phone: +4044766841
Description: Matchstic is a brand identity agency focusing on strategic branding for real estate.
The agency has been helping brands define and express their unique identity for over 20 years.
Matchstic provides a range of branding services, including brand audit, brand architecture, naming, brand strategy and positioning, visual identity design, and creative consulting.
Its clients range from ambitious startups to established corporations like Coca-Cola.
Headquarters: Dubai, United Arab Emirates
Main Services: branding, web design, UI/UX design, custom software development
Focus Industries: real estate, medical, hospitality and leisure, government, education, retail
Key clients: First Step Properties, Ergon Facilities Management, Cultiv8, Bella Fashion NGI, RedBull
Minimum Project Budget: $5,000+
Hourly Rate: $50 – $99 / hr
Number of Employees: 50 – 249
Year Established: 2009
Phone: +971567300683
Description: GCC Marketing is a Dubai-based real estate branding agency helping businesses grow their brands with creative branding and design.
The agency’s branding expertise covers corporate branding and logo design. GCC Marketing can also assist in designing or building a website, and it’s subsequent promotion.
Headquarters: Portland, United States
Main Services: branding, communications
Focus Industries: real estate, consumer products and services
Key clients: Rivian, Capital One, L Catterton, Rainier Beer, West Marine, Leupold + Stevens
Minimum Project Budget: $75,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 10 – 49
Year Established: 2007
Phone: +5039541230
Description: Parliament is a real estate branding agency that focuses on all aspects of branding: positioning, brand platforms, identity design, and messaging.
For over 15 years, it has created robust branding solutions for residential, retail, and office properties.
One example is their collaboration with Prometheus Real Estate Group to create the names and identities for residential and retail buildings.
5.Bluetext
Headquarters: Washington, United States
Main Services: branding, UI/UX design, web design, digital strategy, content marketing, public relations
Focus Industries: information technology, government, real estate, consumer products and services
Key clients: Google, Hughes, SonicWall, Blue Yonder, Intelsat, ManTech, Citrix, Adobe
Minimum Project Budget: $100,000+
Hourly Rate: Undisclosed
Number of Employees: 10 – 49
Year Established: 2011
Phone: +2024693600
Description: Bluetext is a premier real estate branding agency in Washington.
The agency creates exceptional brand identities and websites, develops effective branding and digital marketing initiatives, and implements communication strategies for businesses spanning from emerging startups to globally recognized brands.
If you turn to Bluetext for branding services, they will help you with brand positioning and visibility, communications, and campaign messaging.
6.Starfish
Headquarters: New York, United States
Main Services: branding, advertising, web design, graphic design, content marketing
Focus Industries: real estate, medical, legal, financial services, business services, consumer products and services
Key clients: PwC, AST, Community Food Bank of New Jersey, Cornerstone Capital Group, Guardian, Atlas Air, Arris
Minimum Project Budget: $75,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 10 – 49
Year Established: 2002
Phone: +9176230897
Description: Starfish is a boutique real estate branding agency.
It believes that the most effective marketing is based on a solid brand strategy, which has led Starfish to develop its own discipline called Brand Experience and made them experts in integrating the brand into all customer interactions.
Starfish’s experts possess a wealth of experience in the real estate industry, having worked with clients such as Property Building Corporation USA, RFR Holding LLC, Seagram Building, Vornado Realty Trust, JLL, and many more.
Headquarters: Amsterdam, Netherlands
Main Services: branding, UI/UX design, web design, graphic design
Focus Industries: real estate, non-profit, business services, supply chain, logistics, and transport
Key clients: European Institute of Innovation and Technology, Iplana, O´Neill, The Fizz, Case.One, Geospin, TwoPeaks, Chiron
Minimum Project Budget: $10,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 2018
Phone: +491626946916
Description: Creative Mules is an independent branding agency headquartered in Amsterdam.
It is focused on branding but also offers various design-related services, including web design and UX/UI design. The agency’s team is small but well-versed, with senior experts in both branding ang design.
Creative Mules typically work with small and medium-sized businesses in the real estate, automotive, manufacturing, and hospitality domains.
Headquarters: Houston, United States
Main Services: branding, graphic design, web design
Focus Industries: real estate, non-profit, hospitality and leisure, energy and natural resources
Key clients: Eureka Heights Brew Co., Truss, Elan, Tru You, Frankel Building Group, Double Barrel, AVEA Pools
Minimum Project Budget: $10,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 2 – 9
Year Established: 2009
Phone: +7134012835
Description: Primer Grey is a real estate branding agency in Houston. It develops brand and web experiences for industries ranging from real estate and finance to hospitality.
With a purposely small team, Primer Grey concentrates on the projects that drive a mutually beneficial relationship with clients, the audiences, and the causes they serve.
For instance, the agency worked with Frankel Building Group to modernize its brand identity. They upgraded the brand platform and designed and developed a new website while also assisting with campaign development and art direction.
Headquarters: Boston, United States
Main Services: branding, advertising, digital strategy, marketing strategy, media planning and buying, web design
Focus Industries: real estate, information technology, manufacturing, medical, retail
Key clients: Bose, OOFOS, PTC, Flooring America, Inspir Carnegie Hill, Highland Capital Partners, Maplewood Assisted Living
Minimum Project Budget: $50,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 10 – 49
Year Established: 1991
Phone: +5088612829
Description: CommCreative is a real estate branding agency that has been in the industry for over 30 years.
It has partnered with hundreds of B2B or B2C companies, helping them develop unique brand stories with solid branding and marketing solutions.
The agency’s branding services cover messaging and positioning, brand orientation, product mapping, personas creation, competitive analysis, logo design, visual identity, and brand guidelines.
Headquarters: Odesa, Ukraine
Main Services: branding, UI/UX design, web design, web development
Focus Industries: real estate, financial services, business services, medical, supply chain, logistics, and transport
Key clients: Star Trans Logistic, Fartum, Inshiy, Megasoft ML, Happy Body, Amigo Tour
Minimum Project Budget: $1,000+
Hourly Rate: $25 – $49 / hr
Number of Employees: 10 – 49
Year Established: 2019
Phone: +380939827345
Description: Valmax Digital is a creative digital agency specializing in branding and design solutions.
From branding and design concepts to final production and release, the agency offers full-cycle services that help businesses grow their online presence and elevate their brands.
Valmax Digital works with business owners and marketing department heads to help them bring innovation to their brands and ensure they stay ahead of the curve.
11.Tanj
Headquarters: New York, United States
Main Services: branding, communications
Focus Industries: real estate, financial services, gaming, media
Key clients: Alibaba, Ally, Capital One, CVS, HBO, JP Morgan Chase & Co, Konica Minolta, NBC Sports, Nike, Nissan, Ubisoft
Minimum Project Budget: $25,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 2 – 9
Year Established: 2009
Phone: +19178859509
Description: Tanj is a real estate branding agency that uses words to empower brands.
If you need exceptional naming and copywriting, look no further than Tanj. It helps small and medium-sized businesses create meaningful impacts with precise naming grounded in linguistic research.
Some of Tanj’s notable campaigns include naming, messaging, and copywriting for such clients as Nintendo, Sony, Lamborghini, Nissan, JPMorgan Chase & Co., Warner Bros. Discovery, and more.
12.J2
Headquarters: Philadelphia, United States
Main Services: branding, advertising, web design, communications, print design
Focus Industries: arts, entertainment and music, education, real estate, consumer products and services
Key clients: United Way, Union Square San Francisco, IndeVets, Suveto, Suburban Square, Amtrak
Minimum Project Budget: $75,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 10 – 49
Year Established: 2007
Phone: +2674792230
Description: J2 is a team of brand strategists and designers helping real estate companies of all sizes grow with the power of great branding.
As a full-cycle branding agency, J2 experts may cover all your branding needs: market research, brand audit, audience segmentation, brand strategy and positioning, naming, brand personality, voice and messaging, visual brand identity, and brand guidelines.
The agency also provides web design and development and video production services, including motion graphics and animation.
13.Humbleteam
Headquarters: New York, United States
Main Services: branding, UI/UX design
Focus Industries: real estate, financial services, information technology, medical, e-commerce
Key clients: NASA, Nexar, Scentbird, Marcel, Raiffeisen, Truebill, Nauto, Deloitte, Volkswagen, Native
Minimum Project Budget: $25,000+
Hourly Rate: $50 – $99 / hr
Number of Employees: 10 – 49
Year Established: 2017
Phone: +19097872663
Description: Humbleteam is a real estate branding agency helping companies create powerful digital products through branding and design.
Although they are relatively new on the market, they have delivered over 100 products for clients in 20 industries in just five years.
Fortune 500 companies like Deloitte and government agencies like NASA rely on Humbleteam’s advanced expertise in branding, digital strategy, and product design.
14.Plus972
Headquarters: New York, United States
Main Services: branding, web design, web development, marketing strategy
Focus Industries: real estate, e-commerce, hospitality and leisure, retail, media, non-profit
Key clients: The Ritz-Carlton, 277 5TH, Le Vian, SHVO, Park Sixty, NNN PRO Group, BMC, Brighton Management, KW, City Urban Realty
Minimum Project Budget: $10,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 10 – 49
Year Established: 2009
Phone: +6463971270
Description: Plus972 Group is a boutique real estate branding agency crafting first-class digital experiences.
Founded in 2009 in New York, the company works remotely across North America, Europe, and Asia.
Plus972 has received numerous testimonials from satisfied clients claiming that the company excels at brand analysis and positioning, visual identity design, packaging design, and art direction.
15.Marquis
Headquarters: Boston, United States
Main Services: branding, graphic design, packaging design, web design
Focus Industries: medical, real estate, education, retail, financial services
Key clients: Roche Bros., Criterion Development, Northland Investment Corp., NFC Forum, Boston Lyric Opera
Minimum Project Budget: $10,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 2 – 9
Year Established: 2003
Phone: +6173662060
Description: Marquis is an award-winning real estate branding agency with 20 years of industry experience.
It has worked with all kinds of clients, from corporations and B2B businesses to real estate, technology, and consumer products companies, entertainment firms, government entities, and non-profit organizations.
Headquarters: Miami, United States
Main Services: branding, packaging design, web design
Focus Industries: retail, real estate, business services, consumer products and services
Key clients: A+ Storage, Boeing, DWNTWN Realty Advisors, Metro 1, Suviche Hospitality, The Wynwood Building
Minimum Project Budget: $50,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 2 – 9
Year Established: 2014
Phone: +3052194815
Description: Levie is a Miami-based real estate branding agency.
Levie Branding uses psychological strategies to create powerful brand identities. The agency can help you elicit the feelings you want your customers to experience when they encounter your business or product.
Levie Branding helps elevate brands with brand strategy, naming, identity design, and illustrations.
They can take care of web design and development, and digital content strategy and creation.
17.Idea Hall
Headquarters: Costa Mesa, United States
Main Services: branding, web design, content marketing, public relations, marketing strategy, social media marketing
Focus Industries: real estate, medical, government, non-profit, art, entertainment, and music
Key clients: Sabal Capital, Trilogy Financial, Be Well OC, C. W. Driver, Bixby Land Company
Minimum Project Budget: $10,000+
Hourly Rate: Undisclosed
Number of Employees: 10 – 49
Year Established: 2003
Phone: +7144360855
Description: Idea Hall is a real estate branding agency that combines public relations, advertising, branding, and marketing into one package.
The agency has vast experience working in the real estate domain. Idea Hall’s experts worked on branding, corporate identity, website, digital strategy, and communications for such real estate clients as Bixby Land Company, Great Park Neighborhoods, Hager Pacific Properties, and many more.
Headquarters: London, United Kingdom
Main Services: branding, graphic design, market research
Focus Industries: real estate, consumer products and services, hospitality and leisure, retail
Key clients: Savoir LANDLORDS, The Dominvs Group, Dubai Real Estate Centre, Coty, SKINS, NIKE, Max Factor
Minimum Project Budget: $25,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 2007
Phone: +02071838326
Description: The Yard Creative is an award-winning real estate branding agency operating in London.
The agency has a team of 20+ designers and creatives. They can help you with branding, strategy, and design.
The majority of their clients are middle-size businesses. The Yard Creative’s focus industries include real estate, hospitality, fintech, and consumer products.
19.Brand Vision
Headquarters: Toronto, Canada
Main Services: branding, UI/UX design, web design, web development, social media marketing, advertising
Focus Industries: real estate, e-commerce, business services, financial services
Key clients: Winona Park Towns, ForestHill Brokerage, Diamond Realty Developers, Quick Consols
Minimum Project Budget: $5,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 2018
Phone: +4163603434
Description: Brand Vision is a full-service real estate branding agency offering innovative and custom-tailored solutions for a vast array of industries.
The agency’s core services include branding, web design and development, social media marketing, and advertising.
If you rely on Brand Vision’s branding expertise, it will provide market and user research, strategy, brand architecture, visual identity, and assets design. In addition to these services, the agency can help you with effective copywriting and messaging that will resonate with your audience.
20.THIEL
Headquarters: Milwaukee, United States
Main Services: branding, advertising, web design, web development, pay-per-click
Focus Industries: real estate, education, medical, automotive, manufacturing, hospitality and leisure
Key clients: Snap-on, Johnsonville Sausage, USAA, Oral-B, Hufcor, Alegeus, Rockwell
Minimum Project Budget: $10,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 1981
Phone: +4142710775
Description: THIEL has been connecting brands with customers since 1981.
The agency believes there are always numerous ways to connect with an audience, regardless of the project or budget.
For more than 40 years, they have helped real estate companies develop strong brands by delivering excellent results in brand strategy, brand identity, naming, messaging, employee branding, packaging design, and video production.
Their real estate success cases are branding solutions for HSI Properties, Linden Street Partners, Hendricks Commercial Properties, and more.
21.Zerotrillion
Headquarters: New York, United States
Main Services: branding, advertising, marketing strategy, public relations
Focus Industries: real estate, retail, medical, automotive, gaming, arts, entertainment and music
Key clients: Niagara Falls Tourism, FRNT Financial, Royal Commission for Mecca City and Holy Sites, ProtoPie
Minimum Project Budget: $100,000+
Hourly Rate: $200 – $300 / hr
Number of Employees: 50 – 249
Year Established: 2019
Phone: +16467334262
Description: Zerotrillion is a global real estate brand agency with offices in New York, Amsterdam, and Toronto.
The agency helps brands push the boundaries of traditional thinking with creative solutions in branding, advertising, and public relations.
Zerotrillion primarily works with global enterprises and midmarket companies and elevates their brands through brand strategy, messaging, corporate identity, naming, and product branding.
22.ColorJar
Headquarters: Chicago, United States
Main Services: branding, logo design, graphic design, marketing strategy, business consulting
Focus Industries: real estate, hospitality and leisure, arts, entertainment, and music
Key clients: Google, 1871, Adrian Smith + Gordon Gill, CBRE, Discovery Channel, Funny or Die, HBK Engineering, HFMA
Minimum Project Budget: $50,000+
Hourly Rate: Undisclosed
Number of Employees: 10 – 49
Year Established: 2008
Phone: +3124488192
Description: ColorJar has been helping brands realize their potential since its founding in 2008. It has helped more than 100 brands in the real estate, retail, hospitality, and entertainment industries.
Their strategists and designers have successfully partnered with real estate companies like CBRE, Clayco, 3L Real Estate, and Avail to elevate their brands.
23.VisualFizz
Headquarters: Chicago, United States
Main Services: branding, marketing strategy, social media marketing, pay-per-click, search engine optimization, web development
Focus Industries: real estate, manufacturing, retail, e-commerce, business services
Key clients: The Counselors of Real Estate, The Yard, The Lakeview Chamber of Commerce, Rose Paving
Minimum Project Budget: $5,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 2016
Phone: +7735991829
Description: VisualFizz is among the best real estate branding agencies in Chicago. The agency works with growth-stage organizations, mid-size companies, and Fortune 500 enterprises to build up their brands.
VisualFizz specializes in digital strategy for brands around the world and creates value-driven social, content, search (SEO), and ad strategies.
The agency’s wide range of services allows it to connect the dots between fragmented marketing pieces and create an integrated brand strategy that engages audiences and builds trust.
Headquarters: New York, United States
Main Services: branding, UI/UX design, web design, web development, custom software development
Focus Industries: medical, information technology, real estate, automotive, financial services
Key clients: Toptal, McDonald’s, Bridgestone, T-Mobile, ASOS, Apple
Minimum Project Budget: $10,000+
Hourly Rate: $50 – $99 / hr
Number of Employees: 10 – 49
Year Established: 2015
Phone: +6462333056
Description: Founded in 2015, Ester Digital has gathered a tight-knit team of designers, artists, and branding experts to help midmarket and small businesses elevate their brands through impactful branding and design.
Once Ester Digital has created or redesigned a client’s brand, it can also take care of website design and development.
Ester Digital practices continuous iteration and Agile Scrum process to ensure that projects are delivered on time and within budget.
25.DBC
Headquarters: New York, United States
Main Services: branding, graphic design, logo design
Focus Industries: financial services, consumer products and services, real estate, medical, media
Key clients: Bain & Co, J. P. Morgan, Oracle, Foundation Women’s National Basketball Players Assoc, Applied Data
Minimum Project Budget: $5,000+
Hourly Rate: Undisclosed
Number of Employees: 2 – 9
Year Established: 2013
Phone: +6468833220
Description: DBC is one of the New-York’s best real estate branding agencies that delivers brand strategy and design.
The agency’s core competencies are brand strategy, including messaging, positioning, tone of voice, and brand design: logos, type, colors, and photo and video production.
DBC claims to be driven by data, which suggests their creative work is informed by data and research.
26.Efir Media
Headquarters: Philadelphia, United States
Main Services: branding, web design, e-commerce development
Focus Industries: automotive, real estate, e-commerce, information technology, arts, entertainment and music
Key clients: Rever, Spiral Scout, Silva Brand, Glassbox, myBalbo, Pitstop, BE NEXT
Minimum Project Budget: $5,000+
Hourly Rate: $50 – $99 / hr
Number of Employees: 10 – 49
Year Established: 2017
Phone: +12153911244
Description: Efir Media is one of the leading real estate branding agencies in Philadelphia.
At Efir Media, they believe that a strong online presence is crucial for business success. The agency specializes in branding, content marketing, and website creation to help businesses create brands that stand out.
Their portfolio of awards includes One of the Top Creative and Design Firms in the World in 2022, Gold at the New York Design Awards 2022, Top 10 Best UI/UX Design Agencies of 2022, and many more.
27.BluePixel
Headquarters: Ciudad de México, Mexico
Main Services: branding, UX/UI design, web development, custom software development
Focus Industries: real estate, consumer products and services, energy and natural resources, gaming, legal, media
Key clients: Phillip Morris – IQOS, Pepsico, Profuturo, BBVA, Distroller, Didi, Bimbo
Minimum Project Budget: $5,000+
Hourly Rate: $25 – $49 / hr
Number of Employees: 50 – 249
Year Established: 2017
Phone: +5544844212
Description: BluePixel is a branding agency that uses a human-centered approach to create world-class brands and products.
As one of Mexico’s top real estate branding agencies, they work with Fortune 500 Companies, startups, and scaleups. Their most notable clients include Pepsico, BBVA, Bimbo, Office Depot, Profuturo, Phillip Morris International, and many more.
Headquarters: Vancouver, Canada
Main Services: branding, web design, UI/UX design, product design
Focus Industries: real estate, e-commerce, automotive, financial services
Key clients: Cambrian Credit Union, SPACE Metaverse, Meridian Credit Union, MOBIA, PressReader, Ping Pong Digital
Minimum Project Budget: $25,000+
Hourly Rate: $100 – $149 / hr
Number of Employees: 10 – 49
Year Established: 2012
Phone: +18333888889
Description: The Digital Panda is a real estate branding agency based in Vancouver, Canada.
Year after year, the agency is recognized as one of the top design agencies. Their core beliefs are freedom, creativity, and innovation, so they go out of the box when developing brands.
Besides brand strategy and corporate branding, The Digital Panda can help you boost your digital presence with illustrations, visual content, 3D design, animation, motion design, and video production.
Headquarters: London, United Kingdom
Main Services: branding, digital marketing, web design
Focus Industries: medical, real estate, business services, information technology, manufacturing
Key clients: Stryve, Coats Group, HCA UK, Colne Housing, BMI Healthcare, Birkett Long LLP, Hackney Empire, Olelo
Minimum Project Budget: $10,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 2 – 9
Year Established: 2021
Phone: +4402037946045
Description: Atticus Creative is a London-based real estate branding agency specializing in brandi identity creation.
The agency offers a wide range of services to help clients define their communications goals and create distinctive solutions. The company’s creative, graphic, and web designers work together to produce high-quality print and digital products.
Atticus Creative’s clients are varied and include B2B and B2C businesses, global enterprises, and non-profit organizations.
30.WRK Partners
Headquarters: New York, United States
Main Services: branding, digital strategy, web design, e-commerce development
Focus Industries: real estate, consumer products and services, hospitality and leisure
Key clients: Halstead, Corcoran Sunshine, CMC Group, Advance Realty, Debartolo Development, Itzhaki Acquisitions
Minimum Project Budget: $10,000+
Hourly Rate: $150 – $199 / hr
Number of Employees: 2 – 9
Year Established: 2017
Phone: +9174145480
Description: WRK Partners is a New York City-based real estate branding agency.
The agency provides services that range from single projects to brand experiences for a variety of clients in the real estate, hospitality, luxury, and lifestyle industries.
No matter the medium, service, or budget, WRK Partners help clients achieve brand permanence through corporate branding, brand strategy and positioning, product and service branding, content marketing, and digital marketing.
5 benefits of partnering with a real estate branding agency
Real estate branding agencies can help companies improve their bottom line. Here’s what you can expect from a successful collaboration:
1. Advanced expertise
When you hire a branding agency, you get access to a full spectrum of talents. An agency comprises brand strategists, graphic designers, copywriters, SEO specialists, and more, who strengthen your branding and marketing efforts.
2. Fresh perspective
While you may know your brand well, you and your in-house teams may focus on a single point of view and miss opportunities for your brand development. The main goal of real estate branding agencies is to help businesses leverage their strengths by bringing in a new fresh perspective.
3. Domain knowledge
Branding specialists who have worked with real estate businesses before can provide keen insights into how your company can build on its unique value proposition. However, agencies typically work in a broad cross-section of industries which allows them to apply best practices from other industries to your specific case.
4. Increased credibility
As a real estate branding agency works on your positioning, identity, and brand strategy, they help you set yourself apart as an established business with strong values that resonate with your target audience. Clients are more likely to rely on companies they recognize so they can be confident in their products or services.
5. Customer loyalty
Consistent branding increases trust. When you stick to your brand promises step by step, you build up a loyal customer base. Customers who feel connected to your business and share the same values keep coming back to you and advocating for your business.
How to choose among hundreds of real estate branding agencies?
Do not waste your time visiting dozens of real estate branding agency websites aimlessly. To narrow down your search, establish criteria that match your needs. We advise considering the following:
Scope of services
Start by listing the services you need. Think ahead and consider the services you need not only at the moment but also in the future. This way, you will focus on looking for a single vendor that can cover as many of your needs as possible. If you are satisfied with their work, you won’t have to go through the search process again. Our list of the best digital marketing agencies that also offer branding services may be beneficial to you.
Industry expertise
When evaluating the portfolios of potential partners, be sure to look for direct experience in the real estate industry and what kind of projects they have worked on in the past. A real estate branding agency that can boast successful cases of working with real estate businesses is better equipped to create an impactful brand strategy for a similar business.
The same applies to digital marketing and other outsourcing services. If you also need professional help with online marketing, check out our list of top real estate marketing companies.
Client testimonials
Gather as much information as possible about a potential branding partner. Check out their website and read reviews on platforms like Clutch to get insights about their strengths and weaknesses and identify any red frags. Don’t forget to review their social media to get a sense of their engagement with the audience and clients.
Communication style
Your future branding partner should not only have creative skills but also demonstrate commitment to consistent and transparent communication. The real estate marketing agency should listen to your needs carefully and be able to translate those needs into a customized branding strategy. Also, regular updates and progress reports are critical to completing the project successfully.
Project cost
Branding might be a significant investment for you, and obviously, you expect a good return on that investment. We advise you to set a budget for your branding project and ask the agencies for their quotes. But don’t base your decision solely on cost; focus on quality instead.
How much does it cost to hire a real estate branding agency?
Based on our research, hourly rates of real estate branding agencies vary from $25 to $300 per hour or from $1,000 to $100,000 for the entire project. On average, you should expect to pay from $5,000 to $50,000 for a branding project.
Read on to find out what factors influence the final project cost.
Scope of the project
From a new logo design and messaging to brand architecture and strategy, a comprehensive branding project may cover a vast range of services. The more services you need, the higher the cost. The more deliverables you need – the higher the cost.
Agency experience
Respectable real estate branding agencies with an impressive performance history tend to have higher rates than newly-created ones. In addition, experienced branding agencies are more likely to have a larger team containing senior experts in various fields, which raises the cost.
Location
Historically, due to the higher cost of living and business expenses, agencies located in major cities had higher fees. Conversely, a real estate branding agency operating in a smaller city could have been more affordable. Now, with most agencies operating remotely and hiring nationwide or even worldwide, that distinction is less apparent. What one should consider though, is timezones, as a significant difference in timezones may mean delayed responses and communication difficulties.
Timeline
Projects with tight deadlines may require additional resources or overtime work, which can significantly increase the project budget. The real estate branding agency may also be partly at capacity and not able to dedicate the entirety of its resources to the task right away, so if time is of the essence, one should always inquire about the timeline.
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