Top 15 Digital Marketing Agencies in the UK
Choosing a digital marketing agency with relevant experience and services is daunting since you must look through over 7,200 companies. Sounds annoying to opt, doesn’t it? That’s why we have listed the best 15 companies with proven expertise and years of working in this field.
By analyzing a vast pool of tech talents, our experts focused on digital marketing agencies in the UK and what they offer. The digital marketing industry representatives on this list were hand-picked from over 500 digital marketing experts to pick from and evaluated based on the following factors:
- Service Range,
- Portfolio and Experience,
- Rating,
- Collaboration Approach.
As a reliable partner that has been working in London for over a decade, we’re familiar with the players and the field. If you want to pick a trusted digital marketing agency in the UK among the listed, consider contacting our partners Luminary Brands for a free consultation about your project.
List of digital marketing agencies in the UK
Luminary Brands
Luminary Brands is a top-rated digital marketing agency in London that specialises in tailored digital marketing campaigns for companies in the United Kingdom and overseas.
The agency focuses on understanding the client’s business operations, target audience, goals, and challenges. It helps Luminary Brands create tailored digital marketing strategies that promote companies online naturally to build trust, improve the brand image, and attract more clients.
Luminary Brands specialises in a wide range of digital marketing services:
- Promotion strategy. Luminary Brands creates a cost-effective well-rounded strategy to achieve clients’ marketing goals.
- Online business promotion. Their professionals execute advertising and social campaigns for clients’ needs.
- Audits and reports. Luminary Brands provides in-depth reviews of data to increase performance and improve ROI.
Reach out to Luminary Brands to discuss your marketing challenges.
Their in-house marketing team comprises brilliant creative thinkers and meticulous technical experts who can create engaging digital marketing strategies and execute them immaculately.
Luminary Brands’ expertise in branding and digital marketing makes them an excellent choice for companies looking for a digital marketing agency in the UK to treat their brand with the care it deserves.
Reach out to Luminary Brands and receive a free digital marketing consultation.
Flycast Media
Flycast Media is a creative digital marketing agency helping small and medium-sized businesses win more customers online with SEO and PPC services.
Since 2009, they have been providing clients with robust digital marketing strategies that cover all the business demands for advertising, increasing the number of customers, and getting more traffic.
Flycast Media specialises in paid search and SEO and offers cost-effective lead-generation solutions to companies in the United Kingdom. Among their key clients are Iomart, ServerSpace, and Ecowater.
AMD Digital
AMD Digital is a UK agency that supports companies with innovative sales and marketing tactics.
Their digital experts mix thought-out public relations with omnichannel advertising campaigns and outbound lead generation to drive leads for companies in business services, financial services, and information technology sectors.
In addition to traditional services you can gather up for, AMD Digital offers sales outsourcing solutions to customers in the United Kingdom and abroad. Their key clients are Mind Future Gaming, Fluuid, and The PR Genius.
Find more digital agencies in the UK that can help you strategically allocate your advertising budget and reach target customers through tailored tactics.
Dsgn One
Dsgn One is a firm with headquarters in London and an additional office in Bath. They offer full-fledged services related to marketing, website design, hosting, and SEO.
They set sail as a website design and search engine optimisation digital marketing company in 2008. These branding services help clients get more website traffic, attract new customers, and increase their online presence using technologies such as conversion rate optimisation. They have since grown into a full-service agency while retaining their closely-knit small and collaborative team.
Second Strength, Thurston Group, and Euridge Orangery are among their key clients.
Complex Creative
Complex Creative focuses on the creation of WordPress websites. Nicknamed “The No Bullshit Agency,” they’re transparent about their processes and prefer to communicate without jargon.
Each of their team members, no matter the position, has at least a rudimentary understanding of design, development, and marketing. So clients that come to them for design often stay for marketing afterward.
Before becoming one of the leading digital marketing firms, they earned recognition from various industry publications, including Entrepreneur.com. With a small team, they are entrusted with millions of pounds in advertising budgets annually.
With an average customer lifetime of over 2 years, Brick Social has already served such clients as Kodak Smart Home, Patch Plants, Moto 360, and another web design agency in London.
Fat Cow Media
Fat Cow Media is recognised as one of the foremost UK digital marketing companies. They offer website design, search engine optimisation, and digital services to clients in the United Kingdom and Europe.
They have a small and skilled team of tech and marketing experts, providing robust solutions that reveal the uniqueness of each client. When creating a digital marketing strategy, Fat Cow Media focuses on company reputation, branding, and helping clients to reach more audiences.
They primarily work with education, art & entertainment, and financial clients. Since 2010, they’ve worked for such clients as Bubbleology, 60Forty Films, and South Devon UTC.
Ideal Insight
Ideal Insight is one of the digital marketing agencies in London that focuses on delivering inspiring services to consumers in various industries.
Since 2012 they’ve been delivering digital full-service offers, such as producing impactful video content and marketing campaigns in social media for their clients, including Vodafone, DAX, and Oasis.
Ideal Insight has a global reach with additional Milan and New York offices. It specialises in telecommunications and healthcare marketing.
Their in-house creative team conducts each project with a structured yet flexible approach and frequent communication throughout the engagement.
Pope Media
Pope Media is a relatively young firm that offers comprehensive B2B solutions for clients that want to scale up and increase their online presence. Since 2021, they have worked with small and medium companies in advertising & marketing, business services, and other industries.
As a trendy digital marketing agency with a fresh advertising view they implement the AAO formula for every project, representing the client’s target audience, ad and offer. Pope Media provides a wide range of services, among them primary ones are:
- Paid social
- Native ads
- Paid Search and PPC
- App Store & PlayStore adds
Their collaborative approach enables them to create long-term relationships with customers and gain the trust of well-known brands. Established in 2021, Pope Media delivered over 50 projects for businesses worldwide. Their key clients include ambitious brands such as buymie, KWS, Gladstone Brookes, and Legacy Wills.
Digital Litmus
Digital Litmus is one of the top digital marketing agencies in the UK that focuses on helping companies grow online. Their experienced team provides a spectrum of services, including the creation of content, promotion strategy, SEO, etc.
Digital Litmus is an award-winning company that gained the trust of many of its partners, such as YuLif, RocheMartin, Spektrix, and Modulr.
Their main goal is to help clients increase their awareness, sales, and revenue with a well-thought-out brand strategy. Some industries this company works in include B2B, IT, and manufacturing.
One Umbrella
One Umbrella is a top digital marketing agency in the UK that delivers digital services to small and medium-sized firms worldwide. They have provided solutions since 2019, earned multiple awards, became a Google Ads partner, and gained recognition from the Manifest.
Being an expert in B2B marketing, One Umbrella has an established formula for crafting robust solutions called “60 Day”, according to which they deliver results within 60 days. Their services cover:
- Facebook Ads
- Google Ads
- Linkedin Ads
- Funnels & Landing pages
- Conversion rate optimisation
- SEO
They’ve had numerous successful case studies related to various services. Some global brands entrusted their projects to One Umbrella, including Dyson, Giulio Fashion, and Eighth.Studio.
Our Own Brand
Our Own Brand is a UK-based agency with multiple awards and comprehensive services for companies worldwide. For over five years, they have provided campaigns and solutions that impact the world and drive client results.
Our Own Brand shares the company values and creates unique products that reveal the brand’s identity via individual websites, social media, and photo and video content. To name a few, their vast selection of services covers content creation, brand identity and design, web development and design, etc.
Their primary value is creativity which helps firms to gain more attention using high-quality content and powerful marketing tools. Their key clients are world-famous brands such as O’Neill, Christy, Sky, and CAT.
For those who need professional help in developing a brand identity, we recommend reading a guide featuring top-rated branding agencies in the UK and tips for choosing one.
CEEK
CEEK is one of the top digital marketing agencies in the UK that helps aspiring brands carve a larger market share. Having extensive experience, this company provides clients with digital solutions aimed at allowing them to stay competitive and follow the trends.
CEEK digital services include consulting, e-commerce marketing, SEO, SMM, email marketing, paid ads, and content creation.
Structurally, CEEK is split into four departments: strategy, execution, growth, and insights, which all combine to deliver ambitious multi-channel campaigns for brands in eCommerce, hospitality, and other industries. Their key clients include Small Beer Brew Co, Tinder, and The Savoy.
Brick Social
Since its foundation in 2017, Brick Social quickly grew to be among the top-rated UK digital marketing agencies. They are a customer-centric company that prioritises communication and established client relationships, offering world-class digital marketing services.
They are experts at generating revenue growth for e-commerce companies with social media advertising, pay-per-click marketing, and CRO, with over £100 million in generated revenue to show for it.
With robust experience, they have helped many companies with their digital transformation and achieving business goals. Among their key clients are Patch Plants, Moto 360, and Kodak Smart Home.
Absolute Digital Media
Absolute Digital Media serving eCommerce, iGaming, fintech, cryptocurrency, and healthcare clients.
They operate as a full-service marketing bureau specialising in search engine optimisation, digital public relations, and paid ads. Being one of the top digital marketing agencies, they are recognised with multi-awards from various independent companies.
Working for some of the most saturated industries, Absolute Digital Media’s proud of its ability to find the perfect advertising solution that will positively impact eCommerce companies’ growth.
Companies such as Lovehoney, Ladbrokes, and Vera Clinic have already entrusted Absolute Digital Media with their projects.
Propeller
Propeller is a London-based company, which for over 20 years, has been helping clients of all sizes market themselves online. They use cutting-edge trends and methods to create a digital marketing strategy that 100% meets your needs and helps their clients increase performance, engagement, and brand visibility.
Since 2000, as a full-service marketing agency, they’ve offered UX/UI design, web development, content management, SEO, PPC, social media, brand strategy, programming, and scripting services to companies across the United Kingdom.
Focusing on hospitality and consumer goods companies, they have served such clients as Azzurri Restaurant Group, Twinings, and Young’s Pubs.
What defines a reliable digital marketing agency?
Our digital experts put a lot of effort behind finding the top companies for the role of suitable partner for your digital needs. However having so vast a pool of tech talents you may wonder what to consider when electing the proper partner so we have created a list of precise requirements.
Factors that define a reliable marketing agency.
Used methodologies and tools.
Digital marketing agencies have special methodologies and tools not just to upload your information online but also to reach your target audience and encourage them to take action. For example, our partner Luminary Brands implements Agile methodology to save businesses time and money resources.
As for the tools in digital marketing, Luminary Brands widely operates Google Ads and other crucial services to deliver the best possible digital strategy, online marketing, digital campaigns.
Provided services.
A digital company provides various services that handle your business promotion online. They can offer digital transformation from scratch — for those who don’t have any website or social media — or upgrade online visibility and launch campaigns.
Strong online presence.
It’s the most optimal decision to favor companies that provide a robust online presence within clicks and mortar — they are active on social media, you can check their profile and understand their values, experience etc.
We live in an era where every business wants to showcase its services online. The reason is simple — it’s the most effective way to reach target customers nowadays. That’s why every public or government organization has its own web page and even social media. It serves as a communication channel and attracts new clients.
Find a digital marketing company in 5-steps
Before signing any contracts, doing due diligence on a digital marketing firm is wise. If some of the agencies above have piqued your interest, it is highly advisable to research them thoroughly.
Especially pay attention to their experience working with the best digital marketing companies of your size and industry. If you own a small business, cooperating with leading agencies that craft projects for enterprises may be costly. Also, every industry has specifics that digital marketers must know and understand how to manage them.
How to find a digital marketing company in five steps.
Step 1. Set your requirements
The easiest way to weed out unsuitable companies is to inquire whether they can help with your needs. Not every agency provides a specific service, such as influencer marketing; leading agencies may have a limited service lineup. You may need to complete several projects with different agencies to achieve your goals.
If you want everything managed by one marketing partner, there are three categories to choose from:
- Huge agencies with an in-house team who’ll charge you an arm and a leg for convenience. Leading advantages of such cooperation include the opportunity to sign an NDA and a contract, and stay convinced that they will deliver project on-time.
These agencies provide good quality services, but their exceptionally high rates make the costs prohibitive to small and medium companies. Moreover, tech talents in such companies are all about being middle and senior levels which means they can take on the most challenging tasks and strike while the iron is hot.
- Pseudo-local digital marketing companies that only have sales offices in the United Kingdom and delegate the delivery to outsource centers abroad, most often in India.
These agencies are a hit or a miss. You may get fortunate and receive excellent service for cheap. But you are just as likely to happen upon salespeople who’ll promise significant results and keep promising them for as long as you pay.
As a rule of thumb, such companies tend to manage all rights with technical tasks such as search engine optimisation or pay-per-click advertising. Conversely, if you decide to delegate your public relations, email communications, or social media, the language barrier and lack of cultural context come into play.
- Agencies that do not specialise in a particular service.
Usually, London-based agencies keep to their foundational service or steadily add bordering ones if it makes good competence. For example, a company that creates websites may start offering search engine optimisation, logo design services, or automated marketing solution.
These complimentary services are often needed by clients who order web development and are a natural extension of their services.
Top digital marketing companies are trying to offer everything right off the bet without having the necessary resources to carry out the project if they happen upon it. So, what’s your best bet? Are going for huge, prohibitively expensive companies or small specialised agencies, category leaders, your only choices?
Actually, there’s an exceptional case to the general picture painted above. Some marketing companies have strong partnerships with other agencies, allowing them to significantly expand their service lineup without compromising the quality of services.
Such agencies may be a good alternative for those looking to keep all services under one roof, from content marketing to SEO and paid media.
As a bonus, if you trust your partner, you can be confident in their choice of contractor and a good marketer, as agencies tend to be pickier about the quality of work than an average client.
Step 2. Examine their portfolio
While not a prerequisite, this knowledge will likely make your marketing engagement smoother, and ensuring a proven track record will help you avoid embarrassing mistakes, especially in advertising and communications when choosing a top digital marketing company.
You definitely want a good marketer to run your project; that said, professional competence should always precede industry expertise considerations. When it comes to trusting your business success, you have to examine the ability to showcase substantial results and the KPIs of former projects.
If you need a specific skill, such as knowledge of e-commerce framework, it’s not something that any tech specialist can implement. Also, some services, such as paid social campaigns, require specific expertise and experience to complete properly.
Ideally, go for digital marketing agencies with industry and professional expertise.
But if you have to choose, pick the agency that delivers the best work since from the client’s side it’s essential to understand that the company is keeping its hand on the pulse of cutting-edge technologies and trends.
Step 3. Define the delivery process
Each digital marketing service should follow a strict process. Whether it’s website design, social media, branding, pay-per-click advertising, search engine optimisation, paid social or anything else, an agency should have a defined step-by-step process for its delivery.
If you notice a lack of detailed process information on the website, that is already a red flag. If, in addition, the agency representative seems deliberately vague in descriptions and unwilling to tell you details, something fishy is afoot.
Such players may entice you to sign a contract before “revealing sensitive information”.
There’s also a good chance that they will not provide you with a realistic quote but instead tailor their proposal to sound compelling and grab as much money as possible from you.
It is always advisable to look for a digital marketing agency in the UK who are straightforward and upfront in their communications, both on the website and during negotiations, to avoid nasty surprises later.
Step 4. Investigate the collaboration process
Every agency works differently. Some of the digital marketing agencies in the UK don’t do frequent updates, while others will stay in touch daily. The key here is finding what you will be most comfortable with.
Here are some tips for ensuring your marketing collaboration goes smoothly:
- Ensure you’re satisfied with how your chosen agency plans to keep in touch with you.
- For larger digital marketing projects, it is advisable to have an account manager who will serve as your dedicated point of contact, organise all meetings, and deliver progress reports.
- Ask your digital marketing provider for access to everything.
Are they designing a website for you? Ask for Figma access.
Managing search engine optimisation? — request to add you to Google Search Console and Google Analytics. You’ve got the gist and thereby you will be able to check the performance of your project anytime.
Providing influencer marketing? — ask for case studies and principles of selecting bloggers and working with them. Also, pay attention to how they are working with cold letters for bloggers.
Even if you don’t plan on ever exercising your access rights, this will make sure your marketing provider keeps everything timely and orderly. Ensure that the collaboration process is aimed to rise to the occasion.
Step 5. Consider customers’ feedback
Anything could be said on a website, so any reviews posted can be fake. Still here we will overview a few ways to receive verified testimonials.
You only need a Google email address to leave a review about a digital marketing company in the UK on Google my business (the stars displayed when you search for a business online alongside its address and other relevant information). Hence, these reviews are easy to fake.
The only trusted sources for feedback on B2B companies are specialised websites with strict review moderation and verification policies, such as Clutch and Goodfirms. You can ask a company for a proven track record — a number of verified reviews from their clients or you can ask for recommendations and even contact their previous customers.
For instance, Clutch requires several registration steps, including video interviews and business authorization. It’s nearly impossible to leave fake reviews there, so consider these platforms instead of relying solely on Google.
The cost of working with digital marketing companies in the United Kingdom
As for the questions we can’t avoid and not walk away is how much does companies charge for their services? And you as a business owner have to clearly define the final project price so that stays related to your budget — and in this part of article, we will investigate this intricate question.
Generally, you can witness that the hourly rate starts at $25 and can range anywhere to $300 according to digital marketing firm. All the rates are calculated according to various options we will consider further. Also keep in mind that many providers put an upfront minimum project price, for example, starting at $1,000 and more according to the business needs.
Anyway, our recommendation is to reach out to a reliable company and ask for a custom quote about your project. Therefore you will be able to define your budget within the needed features and consider the further points:
Main factors that determine the cost of working with digital marketing companies.
- Ad spend. If you are in need of digital advertising using platforms like Instagram, X or Facebook or Google Ads, consider that you have to pay additional fees. Ad placement will definitely define your budget, as well as target audience and other settings according to your business needs.
- Content creation cost. Talking in terms of content development for marketing campaigns you have to consider that the creation of blog posts, infographics, ads will need your attention and budget from the best digital marketing agency.
- Unexpected digital campaign adjustments. Always keep in mind that when it comes to ads on social media or using Google tools you may pay more for fine-tuning marketing campaigns.
- Third-party tools cost. Consider additional payments for licenses, the usage of stock photos, outsourcing services like video creation and promotion and legal compliance cost etc.
- Consultation fees. Some companies charge additionally for their consultation services. For example, in Luminary Brands you receive a free consultation during which you will define how to accomplish the task of any complexity.
We have mentioned only the most unexpected points — also consider the scope of work, level of team and their experience, timelines, the location of team, in-house tech talent for freelancers and more.
4 questions to ask digital marketing agencies
When you decide to contact a company for cooperation and schedule a call there’s a tricky moment — how to define that this firm is the right one for your project? This meeting doesn’t obligate you to sign a contract but you are able to investigate the company’s values and style of communication.
During such an interview you will ask questions simultaneously describing your idea of the project and gauge how a top digital marketing company can implement your digital marketing strategy and bear fruitful results.
Four criteria to pay attention to while choosing digital marketing agency.
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How do you tailor your digital marketing strategies to suit our specific business goals and target audience?
They should be able to substantiate their methods and approaches especially if they define clients’ objectives and target market, that is the first step to creating a successful campaign.
They should also be able to explain how these channels and tactics will help you achieve your business goals.
In other words, ensure their answers shed the light on your project deliverables and transform ideas into an already-working decision. Also, define how they have executed similar projects and inquire about the key results. It will help you to gauge what the firm is all about.
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How do you measure the success of your digital marketing strategies?
The result is an assessment of the work done, it is what you pay money for and why you order services. This is essential for ensuring that your marketing budget is being used effectively. The most common metrics used by digital marketing agencies in the UK are ROI, CPA, website traffic, and conversion rate.
It’s essential for fine-tuning and optimising performance and also ensuring that the company provides regular KPI updates for you to stay aware of what is happening with your marketing campaign.
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Can you provide references from past clients?
Since you know the sheer essentials of a company being able to share their case studies you also understand that you success will be defined by the firm’s previous works. The question is — how to check if the vendor is capable of hitting the jackpot results?
Check their website examining the last updates of pages “Our Works,” “Portfolio” or else. You can also receive feedback for approval from the company scheduling a complimentary call. For example Luminary Brands can provide related proven track records individually arranged according to your business needs.
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What proven experience do you have in our industry?
It’s not impracticle to expect the best digital marketing agencies to handle challenging projects in your particular niche — whether it’s fintech, education, blockchain or else.
Ask for examples of works executed for similar industries to help you gauge and determine their expertise simultaneously helping to single out among the numerous companies.
Searching for a digital marketing agency in the UK?
If you want to partner with a proven digital marketing company in London to make your own business bolder and more profitable, contact Luminary Brands today and see what they can do for your firm.
Luminary Brands is the best digital marketing agency with a proven track record of effective marketing campaigns for companies in the United Kingdom and abroad. Talking in terms of collaboration they represent cost-effectiveness for startups and well-established brands.
Their brand-centered approach to digital marketing can help you promote your business online while strengthening your brand. An experienced team of tech specialists, a good marketer, a PM, and other workers will lead your project so you receive the desired product.