Phi phenomenon Definition

Phi phenomenon — occurs when two or more adjacent objects are appearing to be in motion within a quick succession and creating the perception or illusion of continuous motion between the lights. Talking in simple terms it’s a fundamental phenomenon and principle underlying how users perceive objects in motion when they are actually fixed. It’s essential for UX design since it’s in charge of how users will perceive your animation and visual effects.

This term is widely discussed and studied in industry of psychology and neuroscience — they are trying to understand how the brand processes visual information. In terms of UX design you can implement this technique to create the illusion of picture or objects moving — it’s perfect for dynamic designs so that you attract users attention.

The influence of the Phi phenomenon on modern technologies

Phi phenomenon a perceptual illusion has had a profound influence on modern technologies — it forms the basis of animation, film, digital display technologies simultaneously revolutionizing how people entertain with visual effects — animation and film. Since it stands for the special technique aimed at creating smooth motion sequences by rapidly changing series of still images so that people think they are in motion.

In our ever-changing digitalized world when we have cutting-edge technologies like LED screens Phi phenomenon ensures to provide the best possible gaming and viewing experience for end-users — it impacts fluid transitions so that people can easily watch any type of TV shows using their TV or other devices.