Link Definition

Link — a part of a hypertext document that refers to another element (command, title, text, image, note) in the document itself, to another object (application, directory, file) located on a computer network or on the local disk, or on the elements of the object.

By its structure, the mass of links is a kind of array consisting of the URL (page address), where, in fact, the transition takes place, as well as the element on which it is carried out. Elements can be an image, page address, link text.

Anchors can be with direct entry, surrounded, diluted or anchorless. SEO work is carried out with links, which are divided into external – that helps to increase the popularity of the site, and internal – ensures the unification of resource pages. In the process of promoting any website, a unique link strategy is developed.

Use cases of links

The digital realm relies heavily on links as they are the fundamental connectors that allow the smooth movement of users and the sharing of information. The following are the main methods of using links:

• Site navigation. It is all about internal links that connect different parts of the website, like a homepage, blog posts, links to catalog and check out.
• SEO authority. To receive more organic traffic, strategy for linking is a good choice that allows you to index your page in a more effective way.
• Call-to-action button. They are displayed as “Contact us” form, or another link for visitor engagement.
• Resource sharing. Here, users can download files like guides, images, or other files.