Link Definition

Link is a part of a hypertext document that refers to another element (command, title, text, image, note) in the document itself, to another object (application, directory, file) located on a computer network or on the local disk, or on the elements of the object.

By its structure, the mass of links is a kind of array consisting of the URL (page address), where, in fact, the transition takes place, as well as the element on which it is carried out. Elements can be an image, page address, link text. Anchors can be with direct entry, surrounded, diluted or anchorless. SEO work is carried out with links, which are divided into external – that helps to increase the popularity of the site, and internal – ensures the unification of resource pages. In the process of promoting any website, a unique link strategy is developed.