Iterative Testing Definition

Iterative Testing is a common UI/UX practice that stands for gradual updates of digital solution made according to the insights received from the operation period rolling the changes our quickly and easily receiving actionable information from users about how the product works. Thereby you test your product while it’s operating and users are interacting with your solution to define what needs to be improved.

Within iterative testing you receive and collect feedback from users simultaneously improving an existing product while it’s still operating well on the market. The test is conducted repeatedly so the product keeps being updated. In a nutshell you provide experiments with your digital solution defining what works well for your users and meets their requirements and expectations.