Gap Analysis Definition

Gap Analysis is also known as needs analysis when it comes to defining what requirements business has to meet during its life cycle along the lines of what you expect to receive. In a nutshell this point is situated between what we want to achieve and where we belong now, and something in between will be the gap moment — achieving desirable results. Using this reports you will be able to define how business is performing and measure if it satisfies customer needs, drives more leads, grows in revenue, etc.

How to accomplish this gap analysis? Firstly you need to define how to rise to the occasion and what results you would like to achieve — your business target. Secondly you need to set measures and move the needle organizing the measuring process. Lastly you will win the race by a whisker comparing results.