What are the UX research process steps?

At Limeup, we define the following UX research process steps essential to discover valuable user needs and customer insights:

  1. Define what you’d like to achieve as a result of UX research
  2. Pick quantitative studies and qualitative methods
  3. Create a user research plan with scripts, usability interview questions, and processes set
  4. Recruit participants for user experience research
  5. Analyze research findings and implement them during the design process

When should I do UX research?

At Limeup, we recommend conducting UX research at every step of the product design process. It will help ensure your product’s copy is clear, navigation is understandable, and users’ needs are met.

However, the UX research process is not cheap, and most companies have a limited budget. That’s why we recommend conducting it in particular cases when it will yield the biggest impact on your business when you want to:

  1. Redesign an existing product
  2. Improve the usability of an existing product
  3. Create a new feature and need user feedback
  4. Create a new product
  5. Learn more about your existing customers
  6. Identify patterns and understand why you losing customers

Who conducts UX research?

UX research is typically conducted by user experience researchers.

UX researcher works closely with the UX designer, design researcher, product manager, and stakeholders to ensure user insights are implemented into the UX design process.

In particular, they set the UX research process, define research goals, conduct usability testing, collect and analyze research data, and provide actionable design recommendations based on their findings.

In case a product design company does not have enough resources to build an in-house UX research team, UX designers sometimes take additional responsibilities and conduct UX research during the user experience design process.

How do I recruit participants for the UX research process?

Testing your assumptions with users is the only way to get answers to your research questions and validate your design concepts.

Remember, you build a digital product for users. That’s why you should aim to make it usable and understandable.

As a UX design company, we often get a question about where to find and recruit participants for usability testing. Let me explain it to you. Established companies have research repositories, usually tables with the contact information of people ready to take part in the research study.

If you don’t have time for recruitment, UX research companies can help you quickly find your target audience and recruit test participants.
Alternatively, a few proven-to-work methods exist to recruit users for usability testing and user interviews.

Participant recruitment call example

Participant recruitment call example.

1. Themed focus groups on social media

There are many dedicated groups on social media where you can post your research announcements, reach your target audience and create your focus group or groups.

2. Social media advertising

This is a powerful method to quickly reach your target audience by promoting your research study on social media. This method is not free, though. Depending on your niche, ads might be expensive. Based on our experience, it’s one of the quickest ways to find research participants if you know how to set the targeting correctly.

3. Reach out to your former clients

If you want to improve the usability of your existing product, then your former clients are the best audience for concept testing. These people have already used your product and can share valuable insights on what you can do to improve it.

We recommend reaching out to your former clients, asking them to participate in the research study, and offering a small incentive, like an Amazon voucher, to boost their motivation.