Property Management Platform Design (Case Study)

Project Plan

Task

Web and mobile design and development for a property management platform

Team

Product Manager, UX Researcher, Product Designer, Business Analyst, 3 Back-end and 2 Front-end developers, QA Engineer

Duration

22 weeks

Scope

60 Platform screens + adaptive versions, 80 App screens, corporate website

Overview

HousePro is a property management company operating in the USA. The company turned to Limeup to find an easy-to-use software solution that would allow it to digitalize its operations.

The client needed a centralized data storage solution for web and mobile. Our team partnered with HousePro to design, develop and implement a document management system that would help the company meet its goals while overcoming its main challenges.

When HousePro approached us, the company was struggling with the inefficiency caused by handling large amounts of data on physical storage media. The problem required employees to scan and copy the data to other storage devices, which increased costs.

Deliverables

Product Design
App Design
Branding
Illustrations
Animation

Results

Our team began this project with a requirements investigation and interviewed employees to determine what they wanted from the program. Our designers proceeded with architecture design and mockups to create an interactive prototype of the final product for both the web and mobile. We also delivered front-end and back-end development as part of our full-cycle agency service.

We streamlined internal processes by 81-95%, improving efficiency with the clever use of automation and text processing. Our platform enabled freeing up staff members by reducing the amount of manual work. We made scaling easier and more profitable by automating the creation of common documents and making all data available remotely.

Properties

Object page

3D Tour

General info

Financial details

Object equipment

Properties

Object page

3D Tour

General info

Financial details

Object equipment

Information Architecture

Designing the information architecture allowed us to identify what content should be placed on each page, how pages should interact with each other, and what data should be displayed in what order. By following an information architecture that works with user behaviors, we ensure users can find their way around the platform at a glance.

Information Architecture

steps of building a Property Management System

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User persona

Property Manager

Age:43

Status:Married

Location:Köln

Practical

Organized

Traveling

Sport

Biography

house-pro user persona 2 has been working as a property manager in a real estate management company for about 15 years. The company started to grow and the paperwork started to take up too much time. The company tried existing CRMs and cloud-based solutions, but none of them were suitable for the specific needs of the real estate industry. house-pro user persona 2 feels overwhelmed and tired at work.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Don’t spend a lot of time on management
Have access to information from any device
Store and manage large amounts of data on a single platform
Get a high level of security

Motivation

Save time
Increase productivity
Easily find the information you need

Needs

Informative statistics
Full control of data
Accessible and user-friendly interface
Data security

Frustration

Too much time spent
Too many implemented features
Difficult access to the necessary data
Insufficient statistics

Property Manager

Age:43

Status:Married

Location:Köln

Practical

Organized

Traveling

Sport

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Don’t spend a lot of time on management
Have access to information from any device
Store and manage large amounts of data on a single platform
Get a high level of security

Motivation

Save time
Increase productivity
Easily find the information you need

Needs

Informative statistics
Full control of data
Accessible and user-friendly interface
Data security

Frustration

Too much time spent
Too many implemented features
Difficult access to the necessary data
Insufficient statistics

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Website	Email Sign In form User profile	User profile Properties Management summary Portfolio New object	FAQ Email	Word of mouth Reviews sites

	Research	Sign Up	Manage property	Achievements	Share experience
User goals	Use the best real estate CRM	Sign up process easy	A comprehensive evaluation of the potential investment Detailed check and data aggregation of a potential investment Transaction control Manage Property Financial approval Measuring KPIs of the investment Have access to information anywhere	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I login easy? How can I protect personal information?	How can I evaluate and check of the investments? How can I control my transactions? How can I save all information about property? How can I create everything a bank needs to approve a loan? How can I measure KPIs of the investment? How can I view statistics? How can I have access to information anywhere	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	Reviews Content marketing	Quick login with a login and password provided by the school admin Info about the protection of personal information	Property profile with general information about an object, object equipment, financial dashboard, etc. Easy transactions management Advanced filters of real estate objects A quick check of the object Secure access from anywhere Both mobile and personal computer use Customizable notifications	Mailing of letters Chat support 24/7	Internal system of employee evaluation and motivation

	Entice	Enter
Touch Points	Word of mouth Website	Email Sign In form User profile

	Research	Sign Up
User goals	Use the best real estate CRM	Sign up process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I login easy? How can I protect personal information?
Solutions	Reviews Content marketing	Quick login with a login and password provided by the school admin Info about the protection of personal information

	Engage
Touch Points	User profile Properties Management summary Portfolio New object

	Managy property
User goals	A comprehensive evaluation of the potential investment Detailed check and data aggregation of a potential investment Transaction control Manage Property Financial approval Measuring KPIs of the investment Have access to information anywhere
User questions	How can I evaluate and check of the investments? How can I control my transactions? How can I save all information about property? How can I create everything a bank needs to approve a loan? How can I measure KPIs of the investment? How can I view statistics? How can I have access to information anywhere
Solutions	Property profile with general information about an object, object equipment, financial dashboard, etc. Easy transactions management Advanced filters of real estate objects A quick check of the object Secure access from anywhere Both mobile and personal computer use Customizable notifications

	Exit	Entend
Touch Points	FAQ Email	Word of mouth Reviews sites

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	Mailing of letters Chat support 24/7	Internal system of employee evaluation and motivation

Property profile

All listings include detailed property specifications like interior features, price history, legal documents, and more.

An interactive map enables users to remotely view the area surrounding the property, and properties are displayed in an easy-to-read format with an organized layout.

Advanced search features and optimized filters make looking for property quick and easy.

Augmented reality and 3D virtual tours

Virtual property tours using Augmented Reality and 3D let users discover the beauty of a home in every detail. Customizable features allow adapting virtual tours to a specific design. Instructions on how to use the tour are included, with accessibility as a priority.

Financial dashboards

The financial dashboard provides potential buyers and sellers with a detailed breakdown of real estate data. This includes the purchase price, renovation costs, equipment costs, and other relevant information. Users have all the information they require to make informed decisions in one place.

Testimonial

Mike Weisblatt

Now HousePro has no paperwork, resulting in happier, more motivated, and more productive employees. Our staff is now also much faster at every aspect of our business, from handling complaints and issues of renters to getting bank approval for financing. I see no obstacles to scaling our operations further.