Project Plan
Task
Design and development of real estate tokenization web and mobile applications
Team
Product Manager, UX Researcher, 2 Product Designers, 3 Back-end and 2 Front-end developers, QA Engineer
Duration
22 weeks
Scope
60 Platform screens + adaptive versions, 80 App screens, corporate website
Overview
Bloсkch.in is a German real estate tokenization platform that is set to redefine real estate market liquidity by dividing properties into smaller digital token units.
Tokenized real estate provides an innovative way to get access to the real estate market, where investors can buy, sell and trade tokens representing a membership interest in specific properties. Each token is designed to have a tangible value that can be traded on a marketplace for buyers and sellers and purchased using cryptocurrencies.
Our team has worked on web and mobile applications that allow for easy purchase and sale of property tokens and tracking ownership fractions and the income they generate.
Deliverables
- Product Design
- App Design
- Branding
- Illustrations
- Animation
Results 
Our team recommended developing web and mobile applications based on in-depth market analysis to make the opportunity widely available to investors.
The design team conducted research-driven interviews and created prototypes to collect comprehensive feedback from our target audience. We researched third-party service providers and implemented the most reliable, cost-effective solution for the platform.
The web and mobile applications we built have made it easy for users to purchase property tokens, keep track of their ownership fractions, and watch their income grow.
Information Architecture
Designing the information architecture allowed us to identify what content should be placed on each page, how pages should interact with each other, and what data should be displayed in what order. By following an information architecture that works with user behaviors, we ensure users can find their way around the platform at a glance.
Information Architecture
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User persona
Age:38
Status:Married
Location:Berlin
Biography
is a Head Of Sales, he spends most of his time at the computer. In his free time, he is fond of crypto trading and communicate with his friends about trading tactics. is actively looking for new investment opportunities right now.
Personality
Goals
- Find new investment opportunity
- Don’t spend a lot of time on investments
- Tracking ownership fractions and the income
- Have all possible functions in one application
Motivation
- Start investing in an easy way
- Predict income
Needs
- Informative statistics
- Full control of your investments
- Accessible and user-friendly interface
- Data security
Frustration
- Too much time spend
- Not enough information
- Complicated legal process of buying and selling
- Few really statistics
Age:38
Status:Married
Location:Berlin
Biography
is a Head Of Sales, he spends most of his time at the computer. In his free time, he is fond of crypto trading and communicate with his friends about trading tactics. is actively looking for new investment opportunities right now.
Personality
User journey map
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Property profile
We’ve ensured property owners control their property. Our platform allows them to access detailed information about their property, including its location, size, and value. They can purchase properties, sell them and calculate the profit effortlessly.
Legal issues
A tokenization project is complicated by a number of legal and practical issues, all of which can adversely affect its success. To address these challenges, we sought advice from knowledgeable securities, tax, accounting, and real estate professionals.
As a result, our platform streamlines these legal barriers involved in making an investment, keeping the purchase and selling process transparent and secure.
Tokenized asset dashboard
The tokens dashboard allows users to manage all of their real estate tokens in one place. Users can view the value of their tokens over time, along with important information about when properties are expected to be built or finished. The dashboard also provides a detailed breakdown of all holdings and lets users perform modifications as needed to get the most out of their investments.
UI Kit
Testimonial
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