Project Plan

task icon

Task

Banking web app design

Team icon

Team

Product Manager, Business Analyst, UX Researcher, 2 Product Designers

Duration icon

Duration

3 month

Scope icon

Scope

65 web screens + adaptive versions, 80 app screens

Overview

A fintech company from the Netherlands came to us seeking a design partner to build a new banking web application called VolkBank.

The primary goal was to create a banking app that would provide users with a unique and flexible way to manage their finances. One of the main tasks was crafting a web application accessible to users of any age.

To succeed, we had to alter the universally used banking app design approaches while retaining attested easy-to-use principles.

Deliverables

Results

We identified the primary user scenarios, determined key app functionality, created the information architecture and crafted an elegant and intuitive UI design.

Recognizing the problem that online banking apps are often complicated, we focused on making the product accessible and user-friendly.

Our designers ran multiple user tests to ensure the app was accessible to all target groups.

As a result, we’ve designed a banking web application verified with the target users and with all the deliverables ready for development.

Dashboard
Payments
Transactions
Transfer
Create Template
Profile
Dashboard
Payments
Transactions
Transfer
Create Template
Profile
Dashboard
Dashboard
Payments
Payments
Transactions
Transactions
Transfer
Transfer
Create Template
Create Template
Profile
Profile

Information Architecture

We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.

steps of design banking web app

Information Architecture

steps of design banking web app

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User persona

volobank user persona
volobank user persona 1
Frontend Developer

Age:28

Status:Single

Location:Amsterdam

Organized
Smart
Traveling
Hardworking

Biography

volobank user persona 2 has been a developer for several years now. At some point, earnings began to increase. And accordingly, the costs increase. So volobank user persona 2 was looking for a place where he can easily manage his money. To do this, he needed a convenient tool to keep track incomes and expenses.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Find out the financial conditions
  • Track the spending categories
  • Effectively manage money
  • Easy payment management

Motivation

  • Identification of excess spending
  • Start saving money
  • Start investing
  • Predict income

Needs

  • Informative statistics
  • Automation of routine processes
  • Accessible and user-friendly interface
  • Data security

Frustration

  • Errors in product operation
  • Fear of data leakage
  • Few statistics
  • Inconvenient interface
volobank user persona
volobank user persona 1
Frontend Developer

Age:28

Status:Single

Location:Amsterdam

Organized
Smart
Traveling
Hardworking

Biography

volobank user persona 2 has been a developer for several years now. At some point, earnings began to increase. And accordingly, the costs increase. So volobank user persona 2 was looking for a place where he can easily manage his money. To do this, he needed a convenient tool to keep track incomes and expenses.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Find out the financial conditions
  • Track the spending categories
  • Effectively manage money
  • Easy payment management

Motivation

  • Identification of excess spending
  • Start saving money
  • Start investing
  • Predict income

Needs

  • Informative statistics
  • Automation of routine processes
  • Accessible and user-friendly interface
  • Data security

Frustration

  • Errors in product operation
  • Fear of data leakage
  • Few statistics
  • Inconvenient interface

User journey map

A customer journey map can be a powerful tool to help you visualize and clarify current or
future states of customer experience in all stages of the customers.
Entice Enter Engage Exit Entend
Touch Points
  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Install app
  • Sign Up form
  • Link bank account
  • User Profile
  • Settings
  • Phone
  • Chat bot
  • Chatbot
  • NPS Survey
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
  • Invitations in app
Research Sign Up Set up / Track expenses Achievements Share experience
User goals
  • Find the best solution that satisfied the needs
  • Sign up process easy
  • Has multiple form and field to filled in
  • Get information about total balance
  • Track spending categories
  • Get information about recent and ongoing transactions
  • Get report about incomes and expenses
  • Receive and send money easily
  • Get notifications about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I solve my problem?
  • Which app is the best?
  • What are the features?
  • How can I register easy?
  • How can I add card?
  • How can I protect personal information?
  • How can I track my money?
  • How can I control my expenses?
  • Have I entered my details correctly?
  • How can I send money quickly?
  • How can I get full report about my activity?
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an app user?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with banks, financial institutions
  • Onboarding
  • Multiple sign up forms
  • Scan banking card
  • Info about protection personal information
  • Сustomized dashboard with information about cards, balance, incomes and expenses, recent transactions etc
  • Push notifications
  • Easy payment management
  • Detailed analytics with advanced filters
  • Chatbot support 24/7
  • Push notifications
  • Surveys for suggestions to improve app
  • Chatbot support 24/7
  • Offers made to retain customers like discounts and other limited offers.
Entice Enter
Touch Points
  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Install app
  • Sign Up form
  • Link bank account
Research Sign Up
User goals
  • Find the best solution that satisfied the needs
  • Sign up process easy
  • Has multiple form and field to filled in
User questions
  • How can I solve my problem?
  • Which app is the best?
  • What are the features?
  • How can I register easy?
  • How can I add card?
  • How can I protect personal information?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with banks, financial institutions
  • Onboarding
  • Multiple sign up forms
  • Scan banking card
  • Info about protection personal information
Engage
Touch Points
  • User Profile
  • Settings
  • Phone
  • Chat bot
Set up / Track expenses
User goals
  • Get information about total balance
  • Track spending categories
  • Get information about recent and ongoing transactions
  • Get report about incomes and expenses
  • Receive and send money easily
User questions
  • How can I track my money?
  • How can I control my expenses?
  • Have I entered my details correctly?
  • How can I send money quickly?
  • How can I get full report about my activity?
Solutions
  • Сustomized dashboard with information about cards, balance, incomes and expenses, recent transactions etc
  • Push notifications
  • Easy payment management
  • Detailed analytics with advanced filters
  • Chatbot support 24/7
Exit Entend
Touch Points
  • Chatbot
  • NPS Survey
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
  • Invitations in app
Achievements Share experience
User goals
  • Get notifications about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an app user?
Solutions
  • Push notifications
  • Surveys for suggestions to improve app
  • Chatbot support 24/7
  • Offers made to retain customers like discounts and other limited offers.

Accessible dashboard

The dashboard helps people manage their finances with minimal effort. It provides them with information on their total balance and the most recent and ongoing transactions. Users can customize the dashboard so that it fits their needs perfectly.

Accessible dashboard

Easy payment management

The app’s home screen gives users a quick overview of all their payments. They can send money with just a few taps, check recent transactions, and access their frequent payments. We also allow users to switch multiple accounts.

We also introduced a perks feature that offers customers cashback for purchasing items of specific categories.

Easy payment management

Recipients and contacts

Users can send funds by adding recipients manually or by syncing their contact list with the app. We also allow adjusting recurring payments like utility bills or gym memberships.

Recipients and contacts
VoloBank banking web app

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