Project Plan
Task
Banking web app design
Team
Product Manager, Business Analyst, UX Researcher, 2 Product Designers
Duration
3 month
Scope
65 web screens + adaptive versions, 80 app screens
Overview
A fintech company from the Netherlands came to us seeking a design partner to build a new banking web application called VolkBank.
The primary goal was to create a banking app that would provide users with a unique and flexible way to manage their finances. One of the main tasks was crafting a web application accessible to users of any age.
To succeed, we had to alter the universally used banking app design approaches while retaining attested easy-to-use principles.
Deliverables
- Product Design
- Product Development
- CRM Design
- Animation
- Illustration
Results
We identified the primary user scenarios, determined key app functionality, created the information architecture and crafted an elegant and intuitive UI design.
Recognizing the problem that online banking apps are often complicated, we focused on making the product accessible and user-friendly.
Our designers ran multiple user tests to ensure the app was accessible to all target groups.
As a result, we’ve designed a banking web application verified with the target users and with all the deliverables ready for development.
Information Architecture
We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.
Information Architecture
User persona
Age:28
Status:Single
Location:Amsterdam
Biography
has been a developer for several years now. At some point, earnings began to increase. And accordingly, the costs increase. So was looking for a place where he can easily manage his money. To do this, he needed a convenient tool to keep track incomes and expenses.
Personality
Goals
- Find out the financial conditions
- Track the spending categories
- Effectively manage money
- Easy payment management
Motivation
- Identification of excess spending
- Start saving money
- Start investing
- Predict income
Needs
- Informative statistics
- Automation of routine processes
- Accessible and user-friendly interface
- Data security
Frustration
- Errors in product operation
- Fear of data leakage
- Few statistics
- Inconvenient interface
Age:28
Status:Single
Location:Amsterdam
Biography
has been a developer for several years now. At some point, earnings began to increase. And accordingly, the costs increase. So was looking for a place where he can easily manage his money. To do this, he needed a convenient tool to keep track incomes and expenses.
Personality
User journey map
future states of customer experience in all stages of the customers.
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Accessible dashboard
The dashboard helps people manage their finances with minimal effort. It provides them with information on their total balance and the most recent and ongoing transactions. Users can customize the dashboard so that it fits their needs perfectly.
Easy payment management
The app’s home screen gives users a quick overview of all their payments. They can send money with just a few taps, check recent transactions, and access their frequent payments. We also allow users to switch multiple accounts.
We also introduced a perks feature that offers customers cashback for purchasing items of specific categories.
Recipients and contacts
Users can send funds by adding recipients manually or by syncing their contact list with the app. We also allow adjusting recurring payments like utility bills or gym memberships.
Testimonial
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