Focus Groups Definition

Focus Groups — referring to qualitative researching method that allows businesses to define and moderate users preferences when it comes to the solutions they create. In a nutshell you get together a small group of people and ask them questions about your product — what they prefer, what is the best, what needs improvements, etc. This method is most widely used in marketing even when a business goes back to the drawing board since it’s easier to organize data from a number of people than interviewing one person at time.

In terms of UX focus groups are identified as a group of up to 10 people who receive special questionnaires within which they share feedback about your product, opinions on design and functionality others. Also, consider that there are a few types of focus groups from two-way to moderated and online surveys.