Fixations Definition

When it comes to person’s eye movement it’s the point during which the eye is stationary and focuses on one point of view, also known as static fiction (but this term is rarely used). The goal of this process is to accommodate and identify the object which came to the attention of eye. This may sound like a skyrocket science well mostly yes, you will be able to analyze what elements attract users’ attention, it’s perfect data for UX and UI designers who create valuable parts of your digital solution.

Fixations can help businesses to define what content is the most important and attractive, implementing data-driven approach to their decision making process. You can watch the live eye and deeply understand users’ behavior allowing you to put more relevant questions about your customers.