False Bottoms Definition

False Bottoms — situation when the user thinks that page is scrolled to the end but in reality it is not getting the wrong impression. In other words it happens when there’s an illusion of the end of the content however the user has to scroll down to see more. Moreover this is a type of error when users can miss some engaging content thinking there’s no continuation so that you have to add elements that make them scroll down if needed.

Getting content flow as a core value for your website you can provide users with visual elements like buttons or other elements like sticky navigation that indicate that below are more engaging and essential content. This mistake can be avoided easily if you consider it within UX design and improve legibility.