Eye-tracking Definition

Eye tracking is the process and measurement of recording how the user views and interacts with a web page, following the move of the eye through different objects on the screen. This technique detects point of gaze, for example, into landing page, recording how gaze is moving from one object to another, what is missed or ignored, etc. This point refers to the ability of measuring eye positions as well as being represented as one of the oldest observation which is founded in 1800s.

Up to now, such a method is extensively applied in UX design and UI elements, being a powerful tool to reflect the best parts of your website or any other digital solution alongside its advantages. For example, you can put the most attractive to customer and easy to reach with their look CTA to the corner or put one more essential information on the most in demand parts of web page.