Eye Tracker Definition

Eye Tracker is a technology to track the eyes of users when they view your website or application. This tool can help in defining what attracts customers to your web page, what they ignore, etc. This is revolutionary technology, translating the user’s glance into real-time data for use by business in finetuning their digital solutions. Eye Tracker works just like a kind of computing capability, from the algorithm.

This application can be adopted as long as the business is in any industry to help in presenting the solutions better with the application of a website or mobile application. It is thus capable of reading the reactions of the users via their eyes. This method was determined to ascertain human-made manner of browsing the browser, fixating eye movements, and tracing the visual attention, interest, and the level of engagement of users.