Click Stream Definition

Click Stream — data that helps improve users interaction with a website or mobile application by recording their information of navigations. This term is widely used in UX design as one of the most efficient tools for reporting, analytics, tracking. You may hear of this term as a “roadmap” which is rational and is handful when it comes to tracking how users perceive your website.

Talking in terms of Click Stream we can say that it’s essential when you want to learn if the user lands on the first page or choose another one, what they click, how long it takes to browse web pages, and more information. This process is complex and you can implement various tools to automate it, using comprehensive data to improve your UX, identify trouble spots, fire on all cylinders etc.