MVP website design example that became a success

Unsurprisingly, global companies with a unicorn status, including Uber, Dropbox, Figma, Airbnb, and Slack, entered the business world with minimum viable versions of their products.

For example, Airbnb founders, struggling with paying their rent, decided to launch a simple landing page. Seeing the opportunity in the market, they offered to rent air mattress accommodation in San Francisco during the big design conference. That, in fact, was their MVP web design, from which they rapidly learned and grew.

The first version of the Airbnb website design.

The first version of the Airbnb website design.

Airbnb website had a basic functionality offering to list the air mattress for conference guests and contained lots of advertisements. The MVP web design was typical for a website of those days.

The product went through many changes, pivoting to adjust to the market, and it became one of the most-used touristic platforms.

Airbnb’s example proves that MVP user experience design can initially be quite simple, but it should develop according to the users’ needs.

And this is only one of the possible scenarios of how a minimal product can lead a startup to success. In the last twenty years, the concept of MVP has had many variations.

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What types of MVPs are there?

Besides classical MVP, you can also hear about some alternatives:

  • MLP (minimum lovable product) is a set of minimum features with an emphasis on design and marketing to attract and win customers.
  • MMP (minimum marketable product) is the product’s core feature that serves users.
  • MAP (minimum acceptable product) is a more advanced version with more features available. The purpose of this still immature product is to demonstrate product capacities and its quality.

This list is not exclusive. You can bump into other abbreviations related to the minimum viable product concept. In this article, however, we will use the term MVP and talk about it from the design perspective.

Need help with MVP design?
At Limeup, we can help you conduct UX research, design, prototype, and develop an MVP for your product.
Contact us
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