Project Plan

task icon

Task

Build a trading app design from scratch

Team icon

Team

Product Manager, UX Researcher, 2 Product Designers,
3 Back-end and 2 Front-end developers, QA Engineer

Duration icon

Duration

22 weeks

Scope icon

Scope

100+ final screens for web, 70+ screens for Mobile App, 50+ screens for CRM

Overview

The client reached out to us looking to develop a modern and user-friendly trading platform that allows traders to buy, sell, transfer, and store cryptocurrency with the highest level of security. As the market demands compelling user experiences and appealing interfaces, we took on a challenge to answer those needs.

Our goal with the project was to develop the functionality and UI/UX design of the trading platform from the ground up. Leveraging our insights into the industry, our experts delivered a robust platform with stand-out visual design and intuitive navigation that is familiar and understandable for crypto investors.

Results

To mitigate the issue of trading platforms being often complicated for beginners and experienced traders, we conducted thorough user research. This allowed us to identify primary user scenarios and develop the most intuitive information architecture.

After crafting a sophisticated yet simplistic user interface design that speaks to the audiences, we built seamless functionality and ensured the platform is accessible for all types of users.

Lastly, we validated the final solution with the test groups and verified that the end results adhered to the established requirements, allowing our team to successfully deliver the platform.

General info
Trade
Full Graph
Loyalty program
Majors
Affiliate
General info
Trade
Full Graph
Loyalty program
Majors
Affiliate
General info
General info
Trade
Trade
Full Graph
Full Graph
Loyalty program
Loyalty program
Majors
Majors
Affiliate
Affiliate

Discovery Phase

The beginning of the project for a sizeable product is defined by an in-depth discovery phase. We delegated the initial research to our most qualified specialist to dig deep into the market and lay the foundation for our development efforts.

The biggest challenge we’ve uncovered was that many trading platforms were similar, requiring us to design and develop a platform that would make it stand out against competitors yet maintain a familiar structure that traders are accustomed to.

Ultimately, we settled on a plan for the project that would allow the client to capture the attention of users with unique visuals, keep them engaged with an elevated user experience, and satisfy them with fully functional features.

trading website design 4

Information Architecture

A well-thought-out information architecture provides smooth navigation across the platform, letting users find what they are looking for easily. A major focus of our trading platform design was to build a structure that allows users to interact with the product without any confusion.

trading website design 5

Information Architecture

trading website design 7

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User persona

Platform-i88 user persona
Platform-i88 user persona 1
Trader

Age:34

Status:Single

Location:Bristol

Competitive
Calculated
Trading
Traveling

Biography

Platform-i88 user persona 2 has been trading for 3 years. His income has been growing steadily. Platform-i88 user persona 2 dream is to reach a new level of earnings. He has tried many trading platforms, but would like to use one multifunctional platform. Rob wants to easily manage the functionality he needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Get access global financial markets commission-free and hassle-free on one platform
  • Earn more money
  • Get high level of security

Motivation

  • Set goals and get bonuses
  • Increase trading volume

Needs

  • Keep track all trading markets in one place
  • Easily navigate through system
  • Manage finances in crypto

Frustration

  • Poor number of functions
  • Insufficient data security
  • Chances of missing important news from the world of trade
Platform-i88 user persona
Platform-i88 user persona 1
Trader

Age:34

Status:Single

Location:Bristol

Competitive
Calculated
Trading
Traveling

Biography

Platform-i88 user persona 2 has been trading for 3 years. His income has been growing steadily. Platform-i88 user persona 2 dream is to reach a new level of earnings. He has tried many trading platforms, but would like to use one multifunctional platform. Rob wants to easily manage the functionality he needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Get access global financial markets commission-free and hassle-free on one platform
  • Earn more money
  • Get high level of security

Motivation

  • Set goals and get bonuses
  • Increase trading volume

Needs

  • Keep track all trading markets in one place
  • Easily navigate through system
  • Manage finances in crypto

Frustration

  • Poor number of functions
  • Insufficient data security
  • Chances of missing important news from the world of trade

User journey map

Entice Enter Engage Exit Entend
Touch Points
  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
  • User Profile
  • Settings
  • Trades
  • Markets
  • Balance
  • Support
  • Chatbot
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
Research Sign Up Set up Achievements Share experience
User goals
  • Find the best solution that satisfied the needs
  • Sign up process easy
  • Get information about changes and news in the trading market
  • Get information about my trades
  • Get information about my balance and history of transactions
  • Control my investments in an easy way
  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?
  • How can I monitor tools and currencies I am interested in?
  • How can I track my trades?
  • How can I control my balance?
  • How can I monitor my progress?
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
  • Dashboard with information about instruments and their changes, news etc
  • Advanced filter for theinstruments and the currencies
  • Easy trade management
  • Ability add instruments to favorites for quick access
  • Support chat 24/7
  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program
Entice Enter
Touch Points
  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
Research Sign Up
User goals
  • Find the best solution that satisfied the needs
  • Sign up process easy
User questions
  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
Engage
Touch Points
  • User Profile
  • Settings
  • Trades
  • Markets
  • Balance
Set up
User goals
  • Get information about changes and news in the trading market
  • Get information about my trades
  • Get information about my balance and history of transactions
  • Control my investments in an easy way
User questions
  • How can I monitor tools and currencies I am interested in?
  • How can I track my trades?
  • How can I control my balance?
  • How can I monitor my progress?
Solutions
  • Dashboard with information about instruments and their changes, news etc
  • Advanced filter for theinstruments and the currencies
  • Easy trade management
  • Ability add instruments to favorites for quick access
  • Support chat 24/7
Exit Entend
Touch Points
  • Support
  • Chatbot
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
Achievements Share experience
User goals
  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?
Solutions
  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program

Extra protection of
personal data

Security is one of the top priorities when developing a trading platform. To ensure the personal data of the users is under the highest standard of protection, we implemented reliable security measures regarding how the system stores users’ data.

trading website design 10

Designed to stand out

Being memorable and recognizable on the market is an essential part of the success of the product. Our approach was to translate the unique offer and identity of the client into the final solution. We built a meaningful user experience to match the expectations of the most demanding traders, as well as maintaining ease of use to allow newcomers to understand the platform straight away.

trading website design 11

Essential features

Defining convenience as the key, we developed and implemented core features that provide maximum results for minimum effort. For example, the platform now allows users to seamlessly filter through the tools and the desired currencies and add them to favorites for quick access.

trading website design 12

Custom CMS solution

One of the technical challenges we had to undertake was the creation of a custom content management system. The result of development is a usable and accessible system that allows for efficient management of the traders' lifecycles.

trading website design 13

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FAQ

How long did it take to design, develop, and launch the trading platform?

Full-cycle trade platform development always depends on the project scale, the scope of work, and the client’s overall business goals and expectations. If you are looking to launch an MVP first, you can expect the deliverable to be around 3 months, while the entire development process can take up to 8 months.

What technology stack was used to develop the trading platform?

To develop top-notch trading software, our skilled developers employ the following tech stack:

  • Backend – Java
  • Frontend – React
  • Mobile – React Native
  • Cloud – AWS

Using appropriate tools and programming languages, we can guarantee the trading platform development process will provide adequate and desirable results.

What approaches and trends were used in trading platform development and design?

In the first stages, our specialists conduct thorough research on the local market where you plan to deploy your project. It allows us to understand the target audience’s preferences and expectations regarding the functionality and look within your niche.

Next, we perform a thorough competitor analysis to identify the most successful trading platforms and improve on their results with a custom approach. Thus, we get a complete picture of what trends are currently prevailing and also find blind spots in the features and designs of competitors that we can turn to our advantage.

How much does it cost to develop a trading platform?

The budget for a full-cycle trading platform design and development varies based on each unique project and its requirements. Multiple factors come into play when estimating the total cost, such as the customization level of the features, the complexity of the design, desired capabilities, business goals, and more. On average, the price can range from $50,000 to over $200,000.

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