Project Plan
Task
Build a trading app design from scratch
Team
Product Manager, UX Researcher, 2 Product Designers,
3 Back-end and 2 Front-end developers, QA Engineer
Duration
22 weeks
Scope
100+ final screens for web, 70+ screens for Mobile App, 50+ screens for CRM
Overview
The client reached out to us looking to develop a modern and user-friendly trading platform that allows traders to buy, sell, transfer, and store cryptocurrency with the highest level of security. As the market demands compelling user experiences and appealing interfaces, we took on a challenge to answer those needs.
Our goal with the project was to develop the functionality and UI/UX design of the trading platform from the ground up. Leveraging our insights into the industry, our experts delivered a robust platform with stand-out visual design and intuitive navigation that is familiar and understandable for crypto investors.
Deliverables
Results
To mitigate the issue of trading platforms being often complicated for beginners and experienced traders, we conducted thorough user research. This allowed us to identify primary user scenarios and develop the most intuitive information architecture.
After crafting a sophisticated yet simplistic user interface design that speaks to the audiences, we built seamless functionality and ensured the platform is accessible for all types of users.
Lastly, we validated the final solution with the test groups and verified that the end results adhered to the established requirements, allowing our team to successfully deliver the platform.
Discovery Phase
The beginning of the project for a sizeable product is defined by an in-depth discovery phase. We delegated the initial research to our most qualified specialist to dig deep into the market and lay the foundation for our development efforts.
The biggest challenge we’ve uncovered was that many trading platforms were similar, requiring us to design and develop a platform that would make it stand out against competitors yet maintain a familiar structure that traders are accustomed to.
Ultimately, we settled on a plan for the project that would allow the client to capture the attention of users with unique visuals, keep them engaged with an elevated user experience, and satisfy them with fully functional features.
Information Architecture
A well-thought-out information architecture provides smooth navigation across the platform, letting users find what they are looking for easily. A major focus of our trading platform design was to build a structure that allows users to interact with the product without any confusion.
Information Architecture
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User persona
Age:34
Status:Single
Location:Bristol
Biography
has been trading for 3 years. His income has been growing steadily. dream is to reach a new level of earnings. He has tried many trading platforms, but would like to use one multifunctional platform. Rob wants to easily manage the functionality he needs.
Personality
Goals
- Get access global financial markets commission-free and hassle-free on one platform
- Earn more money
- Get high level of security
Motivation
- Set goals and get bonuses
- Increase trading volume
Needs
- Keep track all trading markets in one place
- Easily navigate through system
- Manage finances in crypto
Frustration
- Poor number of functions
- Insufficient data security
- Chances of missing important news from the world of trade
User journey map
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Extra protection of
personal data
Security is one of the top priorities when developing a trading platform. To ensure the personal data of the users is under the highest standard of protection, we implemented reliable security measures regarding how the system stores users’ data.
Designed to stand out
Being memorable and recognizable on the market is an essential part of the success of the product. Our approach was to translate the unique offer and identity of the client into the final solution. We built a meaningful user experience to match the expectations of the most demanding traders, as well as maintaining ease of use to allow newcomers to understand the platform straight away.
Essential features
Defining convenience as the key, we developed and implemented core features that provide maximum results for minimum effort. For example, the platform now allows users to seamlessly filter through the tools and the desired currencies and add them to favorites for quick access.
Custom CMS solution
One of the technical challenges we had to undertake was the creation of a custom content management system. The result of development is a usable and accessible system that allows for efficient management of the traders' lifecycles.
Testimonial
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Learn moreFAQ
How long did it take to design, develop, and launch the trading platform?
Full-cycle trade platform development always depends on the project scale, the scope of work, and the client’s overall business goals and expectations. If you are looking to launch an MVP first, you can expect the deliverable to be around 3 months, while the entire development process can take up to 8 months.
What technology stack was used to develop the trading platform?
To develop top-notch trading software, our skilled developers employ the following tech stack:
- Backend – Java
- Frontend – React
- Mobile – React Native
- Cloud – AWS
Using appropriate tools and programming languages, we can guarantee the trading platform development process will provide adequate and desirable results.
What approaches and trends were used in trading platform development and design?
In the first stages, our specialists conduct thorough research on the local market where you plan to deploy your project. It allows us to understand the target audience’s preferences and expectations regarding the functionality and look within your niche.
Next, we perform a thorough competitor analysis to identify the most successful trading platforms and improve on their results with a custom approach. Thus, we get a complete picture of what trends are currently prevailing and also find blind spots in the features and designs of competitors that we can turn to our advantage.
How much does it cost to develop a trading platform?
The budget for a full-cycle trading platform design and development varies based on each unique project and its requirements. Multiple factors come into play when estimating the total cost, such as the customization level of the features, the complexity of the design, desired capabilities, business goals, and more. On average, the price can range from $50,000 to over $200,000.
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