We're a team of SaaS design seniors working closely to grow game-changing businesses

SaaS design

Our custom SaaS design expertise


We help companies build Enterprise Resource Planning software to serve their numerous business needs by applying the best SaaS web design practices.


At Limeup, we design and build custom Customer Relationship Management systems to give businesses a clear overview of their customers and ensure positive customer experiences.


We make the lives of HR departments easier by creating easy-to-use Human Resource Management applications with advanced functionality and smooth design.


By implementing gamification into your products, we drive human emotions and transform daily activities into fun for users to spice up mobile and web experiences.

SaaS design process

With a strong focus on engaging user experience, we build meaningful SaaS product designs for companies looking to improve their customers' experiences.

custom SaaS design 
SaaS web design

SaaS app design 
SaaS product design SaaS UX design

SaaS design 
SaaS design agency

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SaaS web design 1

Our SaaS design solutions account for the unique needs of enterprise companies, allowing us to create solutions that scale up and down to fit your business size. We'll get down to the core of your user's pain points and craft a custom SaaS design that speaks directly to them.


Build full SaaS product design from scratch

Our experience in crafting SaaS design allows us to build user experiences that are efficient and intuitive to use, inspiring users to come back time after time.

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Pinpoint imperfect areas with UX audit

Let our certified SaaS web design experts dive deep into your SaaS product to pinpoint exactly where it's losing and gaining customers. We'll analyze your user flow from first use to subscription and discover what issues are hurting your company's growth.

Dive deep into customer experience with UX research

To build an outstanding user experience, our SaaS app design professionals conduct thorough UX research. As a result, we develop your product based on a deep understanding of target users, their needs and pain points, and where their priorities lie.

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Spotlight your product with flawless UI design

We create high-fidelity layouts to clearly articulate how new features will work, how they benefit users, and what your engineering team needs to provide a valuable SaaS product design.

Benefits of working with our SaaS design agency

Offer intuitive navigation by improving custom SaaS design

Track all the data on dashboards to get a whole perspective

Build the first-rate SaaS app design to win new customers

Engage and retain
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What is SaaS UX design?

SaaS is a software licensing and delivery model that allows data to be accessed from any device with an internet connection. A critical difference between SaaS and traditional software is that SaaS must be designed to accommodate users with different levels of technical skill. In addition, whereas traditional software products are installed on hardware controlled by the company or organization, access to SaaS solutions is usually through the Internet and may be accessed outside of business hours. So it’s essential to focus on SaaS product design.

The user experience is the first thing that can make or break your SaaS company. Good SaaS UX design can help you reduce customer churn rates, streamline the user journey, and eliminate user frustration. When building software products, SaaS designers must create a product with functionality, user experience, and user interface that will meet users’ needs and provide room for future growth.

How can a SaaS design agency help your business?

When building SaaS products, UX is as important as performance or security. The three are closely connected. A poor SaaS design makes it more likely that customers won’t know how to use your app, won’t get the best from it, and will be subject to insecurity due to errors and wrong assumptions. This increases support costs, training costs, and customer churn.

Collaboration with an expert SaaS design agency will do the job to minimize the risks and ensure the best performance. So, in which cases do companies need to reach out for professional SaaS UX design help?

Launch a new product

Product expansion and business growth are among the most common needs of today’s software product industry. After setting these goals, the first thing on the to-do list is defining the desired product. If a company doesn’t know where to start or doesn’t have a design team at hand, a great alternative would be to reach out to a SaaS design agency for a consultation or a collaboration.

Collaborating with a SaaS design agency allows companies to discover the target audience, their pain points, and what features the product needs to become a minimum viable product that solves the audience’s problems. Then designers prioritize features with the most impact and get a functional and desirable product out to market as soon as possible.

Improve the existing product

In any business organization, every product has a lifecycle. SaaS UX design must keep a sharp eye on the competition. It plays an ongoing role in refining the customer experience and ensuring additional functionality and capabilities are added in a seamless, discoverable, and non-disruptive manner. The product design process never truly stops at a SaaS design agency, even once a product reaches maturity.

Starting a SaaS startup

One of the most important aspects of SaaS product creation is figuring out what really resonates with users. Unfortunately, the traditional approach of starting with a feature spec doesn’t work in the SaaS app design: by the time your flat app is ready, your ideas may well be outdated and irrelevant. It would be more effective to collaborate with a SaaS design agency to seize the opportunities.

After establishing a partnership with a SaaS design agency, founders can save considerable time and resources for SaaS app design by creating a rock-solid product strategy for their key market segments. Instead of creating a bunch of features that may or may not be used, this lean process identifies the product’s fundamental value proposition and differentiators. It speedily introduces working early-stage products to spark the feedback loop immediately.

Why is it important to pay attention to high-quality SaaS UX design?

SaaS is a big world. While some products are successful, others fail to reach the audience and show their value. Believe it or not, an impressive custom SaaS design can significantly impact a product’s success. Here’s how SaaS product design can influence the future of your product.

Declined customer churn rates

Give your users a reason to use your product, showcase its value and make it easy for them to get started with it. A successful SaaS design can serve this purpose with a simplified sign-up process and a frictionless onboarding experience.

Simplified user journey

SaaS products are built for various users, and the needs of all clients should be taken into account, which makes the audience vary from top management to a specific employee. This is why the SaaS web design process should be comprehensive and include user research, prototyping, and user testing at the early stages. By involving end-users in the SaaS web design process, you can learn more about their needs and expectations and create a valuable solution that meets them all.

Streamlined data access

Charts and graphs, tables, maps, and other visualizations are easy to digest, making it easier to spot trends and understand information. Your users will spend less time looking for KPIs and more time gaining insights based on the data you deliver. Provide interactive dashboards with eye-catching visualizations. This gives the users complete control over their reports and lets them access the key information via any device using just a web browser.

What are the characteristics of a great SaaS UX design?

A great custom SaaS design can play an instrumental role in establishing a long-term relationship between a customer and your business. When you offer users a positive experience, they will be more likely to stick with your service and become long-term customers. To be more specific, we enlist basic design practices that a SaaS design agency would concentrate on.

Easy sign-up

Your user’s first experience with your product will influence their future decisions. To make sure your new customers will use your SaaS product continuously, you need to make their first impression as good as possible. One of the most important elements of an onboarding process is the sign-up process. Don’t scare away your clients with lengthy multi-step sign-up forms. Instead, let them enter the app as smoothly as possible, without a lot of unnecessary personal information. Make it simple, brief, and straightforward.

Quick onboarding

Onboarding is about emotions. It is the fastest route to get your customers hooked on your product and make them come back for more. Engage users in the shortest time possible with a solid onboarding, and reduce churn rate. Aim for positive emotions related to achievement, reward, delight, and excitement.

Eye-catching call-to-action buttons

Visitors should understand what they are supposed to do and what will happen after specific actions. Call-to-action buttons help users quickly achieve their goals and efficiently complete tasks, and CTA buttons need to be big enough to easily see them and be placed where users are likely to come across them. In addition, persuasive UX writing can help convince users to complete certain tasks.

Efficient search & filtering

Have you ever been trying to find a specific product or service on a SaaS website? In this case, it always seems like finding a needle in a haystack, all because of inadequate filtering options and search.

Search is one of the most important features of a SaaS product. It helps your users to find relevant information fast. The faster users find what they are looking for, the more valuable your product becomes. Provide your users with an efficient filtered search, and ensure a smooth user journey across all pages.

Intuitive navigation

If you have a SaaS platform, whether it is for online shopping, gaming, or financial accounting, the first thing to consider when creating a SaaS web design is to ensure that the users easily find what they are looking for. This means that you need to ensure that the most essential and relevant information is always visible and available on the front page. The last thing you want is a customer having a needlessly frustrating and challenging experience on your site. Not only will they be less likely to return, but other people may hear about their bad experiences and stay away from your site.

Clear page architecture

When you create recognizable patterns, you create a sense of order and help people remember how your product works. When patterns are consistent and intuitive, it makes products compelling.

Rewarding users

SaaS companies are more successful when they reward their users. Rewarding users helps them feel good about your product, which in turn makes it easier for them to continue using your software.

Human-centered design

Human-centered design is an approach that focuses on solving design problems by defining human perspectives in all steps of problem-solving. Humans are emotional and rational creatures, so designers create a product interface that fosters those emotions and thoughts. By doing so, the product delivers value to the user.

UX design helps design companies create user-friendly products. SaaS UX design is an approach that focuses on creating a user-friendly, practical product for a company’s customers.

What are the main stages of SaaS UX design?

Saas UX design is no different from UX design best practices. Although the process may vary depending on the product you are designing, the general stages are usually the same. At our SaaS design agency, we follow a proven UX process with the four key phases:

Stage 1. Product definition

  • Identifying the project scope
  • Stakeholder interviews
  • Value proposition mapping

Stage 2. UX research

  • User research
  • Market research

Stage 3. Design

  • Creating low-fidelity and high-fidelity wireframes
  • Creating prototypes
  • Creating design specifications
  • Creating design systems

Stage 4: Validation

  • Testing
  • Surveys
  • Analytics

See what we worked on

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netherlands flag Netherlands

Researched and designed a banking web application

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Real Estate
german-flag Germany

Designed and developed a web and mobile tokenization platform for a real estate company

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Mobile tokinization platform design

Create your product with us

Drop us a line to build your SaaS product together!

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