Betting Website Design: 5-Step Guide
Considering betting website design, you want to provide a customer-centric and user-friendly platform. If you have clicked on this article, you definitely came to the tricky of defining how you are supposed to accomplish it and what are the latest design trends to follow.
To facilitate your research, we created a comprehensive guide leveraging our experience in betting design. If you have been wondering what to start with and what design innovation to implement for your custom website, we have covered your requests.
In today’s blog post, you will learn how to create a user-oriented sports betting website in 5 easy steps. Moreover, you will deeply understand the designing process and what tendencies are presented in the betting market nowadays. Let’s dive into more details.
What is betting design?
Frank Chimero, a designer and illustrator, said, “People ignore design that ignores people.” There’s no more precise explanation of designing a betting website’s importance. It is firstly aimed at presenting you with the overloaded market and covering users’ needs for a robust platform.
Betting websites are created for users who want to place sports predictions on various games, from football to tennis. Therefore, your main goal is to ensure they are engaged in the process and are able to receive personalized user experience using your platform.
To create a comprehensive betting website design, you have to consider not only the graphics but also UI elements, what content you use, the website architect, and more. Therefore, betting companies focus on user-friendly platforms that enable:
- easy navigation,
- smooth betting operations,
- easy data access,
- clear information architecture,
- custom fonts and color palettes.
We named only a few aspects that iGaming solutions have to provide on average for sports betting website design. Additionally, you have to offer high-speed page downloading, flexibility, multi-platform support, multiple languages, and more.
Keep in mind that your website makes the first impression, and you have less than 5 seconds to stay memorable for visitors. Now, let’s dive deeper into the process and detailed descriptions of each stage.
5 betting website design steps
Creating a design for your website is a daunting task that requires robust expertise in current technologies, trends, and in-depth marketing knowledge. Luckily, you have an opportunity to leverage our designers’ experience within this part of the blog post. Without delay, let’s continue by defining crucial steps for your outstanding design.
Step 1: Define your goals and expectations
Setting goals before creating a website.
When you decide to rethink an existing solution, or you look after receiving an online betting website from scratch, the first step is to determine your goals. Further, it will help you to evaluate the scope of work, the development priorities, and more. Here are some essential questions to ask yourself before planning the design process:
- What is the purpose of my website?
- Who is my target audience? Who will use the platform?
- How will my website solve users’ problems?
- Why would visitors choose my website over others?
After you have defined the answers, you can preliminarily evaluate the scope of work. Why only a previous project summary? Because your needs for resources and amount of time may change within the designing process. It’s another side of “What I have to accomplish?” which stands for outlining the number of betting website pages to design, features, content, usage of tools, etc.
After reading all of this, you may think, “All of this is just a first step in sports betting website design?” Yes, it’s quite a significant amount of work to be done. However, without a clear understanding of who you are, where you want to go, and how you are going to make it happen, a further path is impossible.
Step 2: Do market research
Market research process.
Such research may be defined into two significant parts: clients and competitors. However, when we say “market research,” it means not only representing a target audience, but it’s also much deeper than just outlining who your competitors are. It’s all about defining your place in the market using various available tools.
As a betting business owner, you have to know your industry, its trends, pain points, and values, and always investigate it to be updated with changes. Let’s define the main benefits you will receive from conducting your research:
- Customer-centricity in your approach. It’s all about end-users, their pain points, desires, and problems to solve with a platform. While researching, you will receive in-depth insights about buyer behaviors within the gaming industry.
- Better decision-making process. Utilizing insights from the research on betting design will help you to solve issues based on data-driven decisions. You will be able to evaluate risks and immediately react to priority problems, having a vast understanding of the situation.
- Wide range of opportunities. Market research allows you to define where and how to implement your platform. Based on our experience, no matter how overloaded the niche is, there are always possibilities for businesses and pain points you can cover.
Overall, market research for sports betting web design allows you to pre-map customer journeys, expand your opportunities, and stay ahead of the competition in the industry with similar solutions.
Step 3: Build a website architect
Example of a website architecture for a betting website.
We will consider these points as a part of web designing; to put it simply, it’s about how the information is structured on a website, navigation, URLs, and more. One of the most precise definitions says that “Website architecture is the planning and design of the technical, functional and visual components of a website…”
Think about your web pages like it’s a large store where all goods are separated into different sections. You want to find something specific, let’s say it’s milk, and you definitely want to receive straightforward navigation to save your time. That’s how it works within betting websites, as well.
The importance of an intuitive website structure also determines better stability, SEO optimization, and the possibility of scaling up the platform. Search engines react better to websites with straightforward architecture, which in turn affects your ranking. Moreover, you will be able to provide a robust user experience, ensuring direct customer journeys.
Though you can choose among four types of website structures, you can apply for the hierarchical one, which is the most popular and widely used. To learn more about building a robust website structure and website creation, you can check out our design for sports betting platform case study.
Step 4: Leverage UI/UX design
Prominent and eye-catching design helps to increase visitor satisfaction.
When it comes to user experience and user interface design, they stand for user satisfaction. Within a website or a betting app design, UI is focused on interactive elements, while UX is aimed at overall user interaction with the solution. This step defines how your website will operate and if it covers end-users’ needs.
Together with a web designer, you will make your website usable and attractive for customers. You will determine what UI and UX elements to use and choose the color palettes, icons, etc. Also, there are some vital aspects that this step covers: sitemaps and wireframes. Focusing on UI/UX, you are able to:
- boost user engagement,
- build brand awareness,
- increase SEO ranking, and more.
If done correctly, this stage enables you to create both an eye-catching and well-performed betting website. Focusing on user experience and user interface, you will inevitably increase your customer retention rate, visitor satisfaction, and the number of leads.
Step 5: Consider development support
Essential elements of the development support.
When you have come all the way through the complex web design process of how to create a betting website task, it’s time to think about how to deploy the solution. Within this stage, you have to test the website to see if it functions well, how every element works, and if any bugs need to be fixed. Here are more things to check:
- the quality of graphics,
- mobile and tablet versions,
- content appearance and quality, etc.
Obviously, the launching process may vary depending on your project and betting business needs. It’s essential to consider not only the aesthetic but also features and functionality. Concentrate on your clients and what they expect to receive when using your website.
There are also two options to receive your website: to use a template or hire a web design company to create it from scratch. The first option is less costly, you can simply build your solution without coding with pre-made templates. However, there’s a tricky point — they are not highly customizable, so you have to stick to the provided functionality.
Turning an idea into a full-fledged product costs more. Still, it also ensures you will receive a request-tailored website that reflects your business with matched colors, icons, fonts, and more.
When creating your service, keep in mind that it has to provide complete information about you, be dynamic within UI elements, and be well-optimized for content, including photos, videos, etc.) Include the project specifics in the plan, and consider contacting a web design company with betting-related case studies to receive a tailored-made website.
Sports betting web design trends
Staying competitive depends not only on how functional your website is but also on how you implement the latest technologies and trends. Even when choosing iGaming software providers, you have to ensure they can provide the latest updates and stick to betting industry-leading trends. Without further ado, let’s dive into 5 leading trends for betting websites.
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Bold fonts. As an essential part of the design, typography determines how visitors perceive your web pages, and big letters with fancy decorations help them. Besides the apparent moment that such a font is easier to read, it also has a profound effect on users, creating attention-grabbing titles and descriptions.
Being combined with brand-related palettes, bold fonts are more personalized and can be used to create an emotional connection with clients. It’s better to implement a betting homepage design so that you can capture users’ attention and create a more apparent content hierarchy.
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Personalized content. Modern online platforms are designed to provide clients with custom user experiences through every icon and text. Why so? According to the McKinsey report, companies that offer personalization have the potential to reach 40% more revenue.
Website personalization is a complete strategy that stands for creating unique experiences for all visitors. You can get this point by delivering custom recommendations on their favorite sports for betting, news, dynamic pop-ups with CTAs, etc. Your goal is to increase customer engagement and enhance their experience, and as a reward, you will also receive their loyalty and improved retention rates.
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Responsive web design. As for the first quarter of 2023, the percentage of mobile traffic is 58.33%, so there’s no way not to consider mobile-friendly website creation. In contrast, in the first quarter of 2022, the number was 55.79%. In terms of this trend, you can consider creating a design for a mobile web page version.
Responsive web design allows you to reach more users, providing them with the opportunity to get your platform with their mobile phones or tablets. It’s essential for the gambling business since it allows clients to authorize and receive a full-fledged platform for online betting.
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Artificial Intelligence. It’s no surprise that AI is widely used in any area you can imagine, and betting design is not an exception. You can implement AI-powered tools like chatbots to help customers solve their problems in real-time mode.
Another crucial thing is that AI is tightly connected with the point above — personalized user experience. Highly understanding customer expectations and needs, AI can create related UI elements or else. With AI, you can also conduct tests and ensure that it will perform well.
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Animation techniques. You can add motion to your betting website design and make the user experience more exciting for visitors. For example, you can implement such an effect for the navigation or scrolling, and it also resonates with the website architect we have discussed above. Here are some more features you can improve with motion:
- progress bar,
- transitions between pages,
- image carousel,
- scrolling, etc.
We outlined only a few trends that can be followed in understanding how to make a gambling website and increase user engagement and satisfaction. You can feel free to experiment and interpret your vision of a custom solution.
Betting website design inspiration
To drive you some motivation, we have considered the four designs that you may find well-looking and feature-rich. Each of them has highlighted benefits and inspireful functionality or experimental elements. Without further ado, let’s jump right into examples.
1. SBet
Example of Sbet betting website developed by Limeup agency.
SBet is a betting company that has reached out to us with a complex request to rethink its existing website, implement new features, and provide a better user experience. Our priority task was to concentrate on creating a user-friendly interface, so first of all, we concocted research and made a plan for the final product organization.
As a result of our work, SBet received a full-fledged multi-platform website with multiple mods and a mobile app. Also, our designers made possibilities for players to customize the website or an app according to their preferences. Thereby, they received a platform that can withdraw payments, allow them to place bets, and more within one website.
We mainly focused on intuitive navigation so that the dashboard is easy to use and displays all the required data: favorite sports, current score, and bets.
2. Pub Casino
Example of Pub Casino betting website.
The eye-catching homepage of Pub Casino is an excellent example of a sports betting website design. It offers straightforward navigation and enables visitors to feel the authentic vibe of a pub in the UK.
To reach the betting service, you have to register and then place the bets. Overall, the visual is designed well; bold fonts play well with the colors, and they set the date and time counter at the left corner.
3. Bwin
Example of Bwin betting website.
Bwin is a betting website with smooth navigation and robust features. It offers easy access to top sports, has a news section, what games are trending now, a customized generator, and other benefits. Furthermore, it provides a variety of games, from football to tennis and more.
Within the first page, players can quickly move to their favorite games and a calendar and check for bet slips and their bets. Overall, the graphic part is well accomplished; it has the brand’s primary colors, and the selected fonts are easy to read and stand out in the dark mode.
Conclusion about sports betting website design
Designing a reliable solution that covers both business and customer needs is a complex task. Hence, it is not a surprise that contacting specialists is highly in demand. Having a website that is both well-performed and visually appealing is a must for online businesses that want to stay ahead of the competition.
As you can see from this blog post, designing a web solution requires technical skills that not everyone can provide. Therefore, hiring a web design company will come in handy when you decide to level up your business and present yourself online.
If you want to receive your full-fledged online betting website, consider reaching out to Limeup. Our designers have vast experience in creating responsive designs for companies in the betting industry.