Betting Website Design & Development (Case Study)

Project Plan

Task

Sports betting design and development for web platform and mobile application

Team

Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 4 Front-end developers, 2 QA

Duration

8 month

Scope

80+ mobile app screens & 60 website screens with adaptive versions and light mode

Overview

Aristocrat is a private sports betting company that wanted to update its platform to keep up with its competitors. The client approached us with the task of rethinking the betting app design from the start and developing new capabilities. The old platform has become outdated and required an overhaul to compete in the sports betting market.

The overall concept was to rebrand the image of Aristocrat with a sleek new platform that offers customers better functionality. We followed the design and development principles of simplicity, completeness, and coherence to create an intuitive and attractive betting app that could effectively compete with existing sports betting companies.

Deliverables

Results

The shining star of the Aristocrat is its user-friendly design and an abundance of robust features, making this betting platform an ideal solution for a bouquet of trading purposes.

We developed a sleek visual betting app design with perfectly intuitive navigation. Now, the platform gives everything users need to manage their investments.

Homepage

Wallet

Live Match

Settings

Promotions & Bonuses

Homepage

Wallet

Live Match

Settings

Promotions & Bonuses

Information Architecture

The next step in the sports betting app development process is to build a logically structured platform architecture to determine what data goes on each page and how those pages interrelate. Due to the well-developed information architecture, it’s easier to modify and test the platform.

Information Architecture

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User persona

Sales Manager

Age:28

Status:Single

Location:Manchester

Calculated

Marketing

Sports Betting

Football fan

Biography

a 28-year-old sports enthusiast and data aficionado, residing in Manchester, UK. He is a dedicated user of a popular online betting platform, engaging with the platform to add an extra layer of excitement to his passion for sports.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Set and achieve financial milestones in sports betting.
Master the art of outsmarting oddsmakers for continuous improvement.
Find entertainment and thrill in sports betting.

Motivation

Access to up-to-date sports statistics.
Ensure secure financial transactions.
A diverse range of sports and betting options.
Features for engaging with other people.

Needs

Engage in analytical, strategic thinking for better decision-making.
Enjoy the excitement of predicting sports outcomes for an enhanced experience.
Embrace the challenge of outsmarting oddsmakers.

Frustration

Avoid stagnation in analytical thinking, seek constant challenge.
Frustration with lack of diverse choices.
Overcome disappointments in predictions to maintain excitement.

Sales Manager

Age:28

Status:Single

Location:Manchester

Calculated

Marketing

Sports Betting

Football fan

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Set and achieve financial milestones in sports betting.
Master the art of outsmarting oddsmakers for continuous improvement.
Find entertainment and thrill in sports betting.

Motivation

Access to up-to-date sports statistics.
Ensure secure financial transactions.
A diverse range of sports and betting options.
Features for engaging with other people.

Needs

Engage in analytical, strategic thinking for better decision-making.
Enjoy the excitement of predicting sports outcomes for an enhanced experience.
Embrace the challenge of outsmarting oddsmakers.

Frustration

Avoid stagnation in analytical thinking, seek constant challenge.
Frustration with lack of diverse choices.
Overcome disappointments in predictions to maintain excitement.

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form	User Profile Settings Bonuses Bets Tournaments Balance	Support Chatbot Email Phone	Word of mouth Social networks Reviews sites Invitations in app

	Research	Sign Up	Set up	Achievements	Share experience
User goals	Find the best solution that satisfied the needs	Sign up process easy	Place bets easily and efficiently Stay informed about live scores and event updates Control my balance in an easy way Access promotions and bonuses Get information about my statistics Get quick access to your favorite games Participate in live betting and tournaments	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which sports betting platform is the best? What are the features?	How to create an account and start betting? How is my personal information protected?	How to place bets and navigate the app? What are the odds and potential winnings for specific bets? How to follow live scores and updates? How to control and monitor my account balance? How to claim bonuses and rewards? How to get assistance or resolve issues? How to participate in live betting and tournaments?	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	SEO and PPC Targeted ads Reviews Collaboration with games	Step-by-step registration Info about protection personal information Account verification 2FA	Dashboard with information about exclusive range of the most popular live games, table games, and slots Filter for games List of Favorites: leagues, teams and matches Easy payment management Detailed analytics with advanced filters Real-time in-game betting.	Push notifications Chat-bot 24/7	Affiliate program Loyalty program

	Entice	Enter
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form

	Research	Sign Up
User goals	Find the best solution that satisfied the needs	Sign up process easy
User questions	How can I solve my problem? Which sports betting platform is the best? What are the features?	How to create an account and start betting? How is my personal information protected?
Solutions	SEO and PPC Targeted ads Reviews Collaboration with games	Step-by-step registration Info about protection personal information Account verification 2FA

	Engage
Touch Points	User Profile Settings Bonuses Bets Tournaments Balance

	Set up
User goals	Place bets easily and efficiently Stay informed about live scores and event updates Control my balance in an easy way Access promotions and bonuses Get information about my statistics Get quick access to your favorite games Participate in live betting and tournaments
User questions	How to place bets and navigate the app? What are the odds and potential winnings for specific bets? How to follow live scores and updates? How to control and monitor my account balance? How to claim bonuses and rewards? How to get assistance or resolve issues? How to participate in live betting and tournaments?
Solutions	Dashboard with information about exclusive range of the most popular live games, table games, and slots Filter for games List of Favorites: leagues, teams and matches Easy payment management Detailed analytics with advanced filters Real-time in-game betting.

	Exit	Entend
Touch Points	Support Chatbot Email Phone	Word of mouth Social networks Reviews sites Invitations in app

	Achievements	Share experience
User goals	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	Push notifications Chat-bot 24/7	Affiliate program Loyalty program

Intuitive navigation

During the research, we found out that a sports betting website often has to display loads of information at once, and it can be challenging to do that without compromising on the importance of each data element. So we designed an intuitive dashboard that allowed users to quickly access all information they needed: favorite sports, bets, and even current scores. The sports betting app development resulted in a seamless web solution that enabled easy navigation and simplified access to data.

Managing the bets seamlessly

To make it as easy as possible for users to get started and keep them using the platform, sports betting app development was centered around providing an easy-to-use bets management tool and a convenient payment solution. Users can manage their bets, withdraw money, place new bets or just see their balance at any point in time.

Enhanced customization

Our design team created a richer product that offers players an opportunity to customize the platform according to their interests and preferences. Our sports betting app development resulted in an intuitive and fancy interface that matches the needs of every user.