Crafting Interface Excellence: Trading.Finance

Project Plan

Task

Trading app design for web and mobile

Team

Design Director, Product Manager, Business Analyst, UX Researcher, 2 UX/UI Designers

Duration

20 weeks

Scope

50+ final screens for web, 40+ screens for Mobile App, 50+ screens for CRM

Overview

Limeup introduces Trading Finance – a secure online platform that takes security and convenience to unprecedented heights. This platform empowers seasoned traders and novice investors to seamlessly buy, sell, transfer, and safeguard their cryptocurrency. Besides, the software facilitates account monitoring via trusted financial intermediaries, ensuring complete control at your fingertips. Our client posed an exhilarating challenge: Build a trading platform with a customized architecture from scratch that resonates with today’s users and is also future-ready. Our product stands tall in a demanding marketplace where cutting-edge design is preferred and expected. Recognizing this demand, we have engineered the Trading Finance app that redefines cleanliness and ease of use, integrating familiar features specifically for the crypto community.

Deliverables

Results

User experience (UX) design’s success hinges on an intuitive interface and fluid navigation, particularly for a trading platform. We assembled a proficient team of design gurus, meticulously crafting a trading app from scratch. This renewed platform now boasts expansive features, catering to the dynamic needs of both active investors and traders.

Home

Profile

Balance

History

Explore

Calendar

Home

Profile

Balance

History

Explore

Calendar

Information Architecture

A strategically designed information architecture is the foundation of effortless navigation. With the vision of a brand-new trading platform, we initiated our design process by creating an information blueprint. This blueprint ensured an easily navigable platform, enabling users to locate desired features and information efficiently.

Information Architecture

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User persona

Head of sales department

Age:31

Status:Single

Location:Sheffield

Ambitious

Curious

Trading

Reading

Biography

is the head of sales at a large company. She loves discussing trending topics with her colleagues. is currently interested in trading and is looking for a simple platform to do so.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find simple trading platform
Don’t spend a lot of time on investments
Reduce the risks of trading
Learn about the specifics of trading

Motivation

Start investing in the trendy field
Easily find the information you need
Explore new trading opportunities
Set own goals

Needs

Easy to use and user friendly interface
Ability to use complex trading tools
Data security
The ability to learn trading without leaving the platform

Frustration

Too much time spend
Not enough information
Сomplex interface

Head of sales department

Age:31

Status:Single

Location:Sheffield

Ambitious

Curious

Trading

Reading

Biography

is the head of sales at a large company. She loves discussing trending topics with her colleagues. is currently interested in trading and is looking for a simple platform to do so.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find simple trading platform
Don’t spend a lot of time on investments
Reduce the risks of trading
Learn about the specifics of trading

Motivation

Start investing in the trendy field
Easily find the information you need
Explore new trading opportunities
Set own goals

Needs

Easy to use and user friendly interface
Ability to use complex trading tools
Data security
The ability to learn trading without leaving the platform

Frustration

Too much time spend
Not enough information
Сomplex interface

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form	Home Profile Calendar Videos Help	Help Email Phone	Word of mouth Social networks Reviews sites

	Research	Sign Up	Set up	Achievements	Share experience
User goals	Find the best solution that satisfied the needs	Sign up process easy	Get full information about asset Buy and sell assets Get information about my balance and history of transactions Learn trading the easy way	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which trading platform is the best? What are the features?	How can I register easy? How can I protect personal information?	How can I monitor instruments and assets I am interested in? How can I track my trades? How can I learn trading? How can I monitor status of trades?	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	SEO and PPC Targeted ads Reviews	Tips for registration Info about protection personal information Two-factor authentication	Watchlist with information about instruments, charts and calculator Profile with full information about balance, trades, history of transactions, etc. Training videos and events for beginners and professionals without leaving the platform Support chat 24/7	Push notifications Surveys for suggestions for improving Support 24/7	Affiliate program

	Entice	Enter
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form

	Research	Sign Up
User goals	Find the best solution that satisfied the needs	Sign up process easy
User questions	How can I solve my problem? Which trading platform is the best? What are the features?	How can I register easy? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews	Tips for registration Info about protection personal information Two-factor authentication

	Engage
Touch Points	Home Profile Calendar Videos Help

	Set up
User goals	Get full information about asset Buy and sell assets Get information about my balance and history of transactions Learn trading the easy way
User questions	How can I monitor instruments and assets I am interested in? How can I track my trades? How can I learn trading? How can I monitor status of trades?
Solutions	Watchlist with information about instruments, charts and calculator Profile with full information about balance, trades, history of transactions, etc. Training videos and events for beginners and professionals without leaving the platform Support chat 24/7

	Exit	Entend
Touch Points	Help Email Phone	Word of mouth Social networks Reviews sites

	Achievements	Share experience
User goals	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	Push notifications Surveys for suggestions for improving Support 24/7	Affiliate program

Overview

Security design is paramount when architecting a trading platform. Significant emphasis was placed on securing users’ data, instilling a high level of confidence in our system’s safety protocols.

Customised dashboard

Our client’s aspiration to redefine cryptocurrency trading resonated with our approach to design. We engineered a user experience that meets and exceeds the expectations of the most discerning traders. This trading platform’s design is intuitive enough to guide newcomers, minimizing effort while maximizing desired outcomes.

Enhanced features set

We embedded a plethora of features to guarantee a seamless user experience. Users can effortlessly sift through tools and currencies that pique their interest and bookmark them for quick access. The straightforward navigation encourages users to quickly become familiar with the platform, enhancing their trading journey.