Project Plan

task icon

Task

Trading app design and development for web and mobile applications

Team icon

Team

Product Manager, UX Researcher, Product Designer, UX/UI Designer, Business Analyst, 3 Back-end and 2 Front-end developers, QA

Duration icon

Duration

7 month

Scope icon

Scope

70+ final screens for web, 50+ screens for Mobile App, 50+ screens for CRM

Overview

Introducing Traders.One – a robust online platform developed for secure cryptocurrency trading. This comprehensive tool streamlines transactions ensures safe storage of digital assets, and promotes active account management via trusted financial channels. Brought on board to transform a concept into a cutting-edge application, we crafted Traders. One with an immersive user experience and an avant-garde interface. We seamlessly blended the familiar with the future, raising the bar for crypto trading standards.

The result is Traders.One: a sophisticated, user-centric application that combines simplicity and modern design. It’s more than just a trading platform – it’s a new benchmark in the world of cryptocurrency trading.

Results

Our meticulous approach to this project involved a comprehensive breakdown of primary user scenarios, establishing core app functionality, structuring a well-thought-out information architecture, and finally delivering an agile and intuitive UI design.

In response to the convoluted nature of many online banking apps, we prioritized crafting an accessible, user-friendly platform.

Our design team piloted multiple rounds of user tests to ensure wide-ranging accessibility. The outcome: Traders.One, a thoroughly tested and set banking web application ready for immediate development, custom-made for a target audience.

Home
Trade
Account panel
Indicators management
Linking system
Admin panel
Home
Trade
Account panel
Indicators management
Linking system
Admin panel
Home
Home
Trade
Trade
Account panel
Account panel
Indicators management
Indicators management
Linking system
Linking system
Admin panel
Admin panel

Information Architecture

A finely structured information architecture is pivotal for effortless navigation. As we initiated the construction of the Traders.One trading website from a baseline, we incorporated an avant-garde information architecture. This sophisticated setup optimizes user navigation and boasts pioneering features that ease locating targeted information. While building the trading platform, we centered the user experience, transforming complex trading data into an accessible and intuitive one.

Information Architecture

Information Architecture

Information Architecture

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Platon Tsybulskii
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User persona

User persona
User persona 1
Trader

Age:39

Status:Married

Location:Warsaw

Ambitious
Calculated
Trading
Reading

Biography

User persona 2 is a professional trader and his income is constantly growing. Recently, he has become interested in cryptocurrencies. User persona 2 is looking for a comprehensive platform that can be easily adapted to his own needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Quickly synthesize data and information on one platform
  • Earn more money
  • Reduce the risks of trading

Motivation

  • Easily find the information you need
  • Increase trading volume
  • Explore new trading opportunities

Needs

  • Keep track all tradings in one place
  • Customizable single panel
  • Easily navigate through system
  • Ability to use complex trading tools

Frustration

  • Poor tools
  • Insufficient data security
  • Inconvenient interface
User persona
User persona 1
Trader

Age:39

Status:Married

Location:Warsaw

Ambitious
Calculated
Trading
Reading

Biography

User persona 2 is a professional trader and his income is constantly growing. Recently, he has become interested in cryptocurrencies. User persona 2 is looking for a comprehensive platform that can be easily adapted to his own needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Quickly synthesize data and information on one platform
  • Earn more money
  • Reduce the risks of trading

Motivation

  • Easily find the information you need
  • Increase trading volume
  • Explore new trading opportunities

Needs

  • Keep track all tradings in one place
  • Customizable single panel
  • Easily navigate through system
  • Ability to use complex trading tools

Frustration

  • Poor tools
  • Insufficient data security
  • Inconvenient interface

User journey map

Entice Enter Engage Exit Entend

Touch Points

  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
  • Home
  • Account
  • Environment
  • Terminal
  • Tools
  • Help
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
ResearchSign UpSet upAchievementsShare experience

User goals

  • Find the best solution that satisfied the needs
  • Sign up process easy
  • Get full information for technical analysis
  • Buy and sell assets
  • Monitor the status of trades
  • Customize workspace
  • Control my trades in an easy way
  • Control risks of trading
  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?
  • How can I monitor tools and stocks I am interested in?
  • How can I track my trades?
  • How can I customize interface?
  • How can I manage risks?
  • How can I monitor status of trades?
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
  • Dashboard with information about forex, equity and crypto, their changes etc
  • Ability to manage diversity of chart indicators and trading tools
  • Ability to manage risks
  • Advanced tables with trades information
  • Support chat 24/7
  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program
Entice Enter

Touch Points

  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
Research Sign Up

User goals

  • Find the best solution that satisfied the needs
  • Sign up process easy

User questions

  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
Engage

Touch Points

  • Home
  • Account
  • Environment
  • Terminal
  • Tools
Set up

User goals

  • Get full information for technical analysis
  • Buy and sell assets
  • Monitor the status of trades
  • Customize workspace
  • Control my trades in an easy way
  • Control risks of trading

User questions

  • How can I monitor tools and stocks I am interested in?
  • How can I track my trades?
  • How can I customize interface?
  • How can I manage risks?
  • How can I monitor status of trades?

Solutions

  • Dashboard with information about forex, equity and crypto, their changes etc
  • Ability to manage diversity of chart indicators and trading tools
  • Ability to manage risks
  • Advanced tables with trades information
  • Support chat 24/7
Exit Entend

Touch Points

  • Help
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
Achievements Share experience

User goals

  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?

Solutions

  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program

Uncompromised execution speed

Securing a product remains paramount in creating a trading website, and we made it a top priority. We dedicated significant attention to the system’s data storage methods to guarantee the utmost security, thereby ensuring users of their data safety while maintaining high-speed execution. We introduced additional order types, such as “stop loss” and “take profit” to further boost trading performance. These strategic trading tools allow our users to manage their trades more efficiently, adding an extra layer of control to their trading activities.

Uncompromised execution speed

Cross functional system

In tune with our client’s vision to redefine cryptocurrency trading, we mirrored their ambition through a strategically designed interface. We crafted a user experience that is both meaningful and contextually relevant, catering to the nuanced demands of the most seasoned traders. Yet, we also catered to newcomers, building an intuitive platform that demystifies trading at first glance. This approach empowers users to extract maximum value with minimal effort, making Traders.One an optimal solution for traders across all experience spectrums.

Cross functional system

Streamlined and intuitive trading

We’ve ingeniously incorporated a multitude of features to optimize the user experience on the Traders.One platform. Users have the flexibility to sift through and select their favored tools and currencies, which they can then earmark for expedient access. The platform’s intuitive navigation is designed for immediate comprehension, facilitating a smooth transition for users and allowing them to feel at home with the platform from their first interaction.

Streamlined and intuitive trading
Traders.One

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