Project Plan
Task
Sports betting design and development for web platform and mobile application
Team
Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 4 Front-end developers, 2 QA
Duration
8 month
Scope
80+ mobile app screens & 60 website screens with adaptive versions and light mode
Overview
The S-Bet project was a comprehensive initiative aimed at creating a aimed at delivering a next-generation sports betting platform for both web and mobile audiences. Over the course of eight months, our team of experts worked in harmony to deliver a product that combined robust functionality with seamless user experiences. The design and development covered essential elements like the homepage, wallets, live matches, settings, and promotional features, all optimized with adaptive layouts and light mode for versatile usability.
The project’s defining feature was the development of a strategically sound information architecture, designed for effortless navigation and an intuitive experience. This backbone allows the platform to handle complex interactions like live updates, betting management, and personalized features with ease. With features aligned to user preferences and challenges, the platform stands out as a powerful tool in the betting landscape.
Deliverables
- UX Design
- Product Design
- Web Design
- App Design
- Startup
- Branding
Results
Crowning the S-Bet project is an advanced sports betting platform that reimagines functionality and user engagement. Our experts launched the platform in 8 months and expanded the solution to essential features like sports, wagers, and live scores, ensuring users are always in the game.
Enhanced customization features empower users to adapt the platform to their liking, ensuring every session is immersive and enjoyable. S-Bet’s secure payment options, detailed analytics, and instant betting capabilities cement its position as a trailblazer in the competitive sports betting market with a scalable infrastructure supporting geographically distributed users (US, EU).
Information Architecture
The next step in the sports betting app development process is to build a logically structured platform architecture to determine what data goes on each page and how those pages interrelate. Due to the well-developed information architecture, it’s easier to modify and test the platform.
Microservice-based model has become a game-changer for this betting solution, as it was managed with AWS ECS and Docker containers. We also ensure the performance stability and efficient client-server communication.
Information Architecture
Security
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Platon Tsybulskiy
CTO
User persona
Age:28
Status:Single
Location:Manchester
Biography
a 28-year-old sports enthusiast and data aficionado, residing in Manchester, UK. He is a dedicated user of a popular online betting platform, engaging with the platform to add an extra layer of excitement to his passion for sports.
Personality
Goals
- Set and achieve financial milestones in sports betting.
- Master the art of outsmarting oddsmakers for continuous improvement.
- Find entertainment and thrill in sports betting.
Motivation
- Access to up-to-date sports statistics.
- Ensure secure financial transactions.
- A diverse range of sports and betting options.
- Features for engaging with other people.
Needs
- Engage in analytical, strategic thinking for better decision-making.
- Enjoy the excitement of predicting sports outcomes for an enhanced experience.
- Embrace the challenge of outsmarting oddsmakers.
Frustration
- Avoid stagnation in analytical thinking, seek constant challenge.
- Frustration with lack of diverse choices.
- Overcome disappointments in predictions to maintain excitement.
Age:28
Status:Single
Location:Manchester
Biography
a 28-year-old sports enthusiast and data aficionado, residing in Manchester, UK. He is a dedicated user of a popular online betting platform, engaging with the platform to add an extra layer of excitement to his passion for sports.
Personality
User journey map
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Functionality
The solution involves core features that are aimed at users’ satisfaction and platform ease of use. Therefore, our developers added:
Intuitive navigation
During the research, we found out that a sports betting website often has to display loads of information at once, and it can be challenging to do that without compromising on the importance of each data element. So we designed an intuitive dashboard that allowed users to quickly access all information they needed: favorite sports, bets, сurrent scores, etc.
Managing the bets seamlessly
To make it as easy as possible for users to get started and keep them using the platform, sports betting app development was centered around providing an easy-to-use bets management tool and a convenient payment solution. Users can manage their bets, withdraw money, place new bets or just see their balance at any point in time.
Enhanced customization
Our design team created a richer product that offers players an opportunity to customize the platform according to their interests and preferences. Our sports betting app development resulted in an intuitive and fancy interface that matches the needs of every user.
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Account Executive
Business Development Manager
