Bespoke Website Design: Summary of the Basics
The purpose and value of bespoke website design cannot be understated even if you lack the knowledge about the ins and outs of this topic. To shed some light as to what it means and how to approach its creation, we present to you our overview on the subject.
Opting for bespoke design for a website over off-the-shelf solutions is bound to nurture creativity and uniqueness that is often missed within overflowing markets. For example, professional designers at Limeup hone their skills to ensure that the web design services they provide deliver a pleasant acumen and create visually striking projects for the benefit of their clients.
In our deep dive into the essentials of bespoke web design, we are going to outline its definition, explaining the process, what features it entails and trends to keep an eye out for. Without further ado, let’s move forward to exploring.
What is bespoke website design?
Composition has been making an uproar in the tech world since its inception when what today is considered a founding father, Tim Berners-Lee, created the first online-based page in 1991. From that point onward, commissioning the layout of the digital front has become a common practice that enables businesses to stand out and be recognizable.
Unlike run-of-the-mill packages which appeared later and are composed of pre-made templates and elements that can be reused across a multiplicity of sites, bespoke web designs offer an unparalleled level of tweaking the user interface and user experience to the liking of the client. Website designers for hire give corporations from all walks of life the opportunity to realize their vision from scratch.
The interface of a virtual hub encompasses every nook and cranny of what a user sees and interacts with, from the overall layout, color, buttons, etc., to the navigation and information architecture the consumer is presented with. The latter in particular is crucial as it is something users don’t inherently witness but mostly feel as they journey through the site which then assembles the long-standing opinion about the friendliness of the advancement.
It’s no secret that consumers tend to form an impression of the structure in less than a second so bespoke website designers work tirelessly to deliver an eye-catching visual that ultimately corresponds with the interests and objectives of their client. Crafting something unique in that regard can make or break that impression in the end.
From the synopsis, you can see the inherent value of hand-tuned aesthetics and the goals it can serve within your operations. Luckily, the art of tailored construction has been perfected in our age which means you can implement the wildest and most complex brainchild into a reality. So, how do you create one?
How to do bespoke web design?
What the web design process will look like for you is going to depend on your individual needs and requests from a provider. You may already come in with some pieces of the puzzle and necessitate only some portion of the help or be equipped solely with an idea in mind.
Nevertheless, a typical progress from one stage to the other is fairly standardized so we can explore it in more detail below.
- Ideate and conceptualize
All initiatives start with good old-fashioned research and inspection into the viability of your vision. A vast majority of suppliers are going to sit down with you and discuss all the bells and whistles you want in your case, sometimes brainstorming concepts you would not have thought of otherwise.
To get your tailored web design off the ground, the specialists will present you with concepts of the implementation backed by extensive research of the market and user expectations that will be up for your approval and only then can the technical process start to unfold.
- Wireframing
Once you and the team share a prescience, the experts are going to proceed with crafting wireframes which are two-dimensional representations of the layout and screens. The purpose of this phase is to get on the same level about how the content will be distributed across the pages to paint a basic picture of the future internet page.
The important thing to note here is that iterations are normal at this step so don’t shy away from changing up the wireframes until you feel like the result matches your expectations. In a way, it serves as a foundation for the entire format which means you have to be comfortable approving it.
- Prototyping and design
On the basis of the wireframes, a bespoke website designer will move forward to a more advanced version which is called prototyping. These are more detailed demonstrations of the module that are further separated into low-fidelity (low-fi) and high-fidelity (high-fi) prototypes.
The former are more simplistic versions, often represented in diagrams that are great for testing propositions before proceeding forward while the latter act as an advanced simulation of the final visuals that better showcase the interaction process. When the prototype is tweaked to your liking, the strategist will craft the definitive rendition.
- Implementation
Having an agreed-upon framework on your hands enables you to facilitate the implementation phase where the technical gurus will bring your innovation to life within your online interface. Here is where all of the icons, typography, fonts, imagery and so on are going to be implemented on the front end.
Don’t forget to consider the mobile version of the site as nowadays the majority of users (60%) are browsing browser-driven pages using mobile devices, excluding tablets, citing a Statista study. This means the responsiveness of the presentation will become crucial to the success of your conception among the audience, making it your priority.
- Optimization and content
With all said and done, the closing stages of bespoke web design creation is putting focus on optimizing your site. This can include numerous best practices such as accelerating page loading speed since modern users are not going to wait forever for the interactive site to load, fine-tuning search engine optimization to make sure you are capable of generating organic traffic, etc.
In addition, you are able to fill out your cyberspace with appropriate content, whether it is images or text, as it also plays a vital role in how your styling performs. In the end, when you are ready, the digital outpost will go live and require upkeep in the long run to maintain its stability and appeal.
What are the features of bespoke design for a website?
It comes as no surprise but each and every one-off solution is unique in its own right so defining what should or should not be included into the creative concept is not so relevant. On the other hand, going a hand-tuned way is marked by its own set of aspects that you are unlikely to find in an off-the-shelf option.
So how can purpose-built page architecture enrich your deployment? Let’s dive into the key facets together.
— Branding
Opting for a handpicked version of the mechanism is always a great idea if you have distinct branding that you want to be translated into your network-hosted layout. A consultant will be able to transfer your unique color schemes and brand blocks into the project instead of all-around-used objects to make the final result stand out on the market.
Having a tailored website design can make or break the recognition of your venture across your competitors, which makes it an attractive feature for corporations.
— User-centricity
One of the markers of made-to-order creation is rigorous research of the audience and the niche to come up with something never before seen. The structure is supposed to address the issues that users have been facing as well as ensure the entire route is enjoyable and worth coming back to.
This can be achieved by focusing on intuitive navigation that nurtures seamless user flows through the screens and won’t lead to confusion or abandonment altogether. Psychologically compelling colors and imagery play a role in satisfaction as well.
— Responsiveness
Just like we mentioned before, the responsiveness of the bespoke website design and development is brought to you by making crafted interface decisions where each screen is equally user-friendly regardless of the device the consumer is using. The savant has to take care of making both the mobile and the desktop versions of the layouts to warrant that buttons are placed logically and can be clicked on without issues.
In the bargain, the layouts also have to be appealing to the eye and maintain an intuitive hierarchy to keep the browsing element smooth.
— Accessibility
As you might have guessed, ready-made templates and ready-to-use structures often lack the space to include components such as breadcrumbs and high contrasts to ensure a customer path for users with disabilities. That is why it is important to ensure unrivaled accessibility by implementing the Web Content Accessibility Guidelines (WCAG) into a completely new blueprint.
There are other accessibility details to keep in mind such as text sizing, screen readers and keyboard navigation, but in any case it is best discussed with a bespoke web designer as to the extent you want to go.
— Scalability
Last but not least, a valuable function that comes with an exclusive approach to producing an online portal is its potential to be scaled in the future. As your enterprise grows over a period of time, so will your needs and consumer demands. With prosaic suites there is very minimal flexibility to expand on the appliances or facets unlike what personal configuration has to offer.
Going tailor-made enables you to think with the future in mind, generating a site that is capable of introducing new updates as you see fit.
How much do bespoke website design services cost?
High levels of purpose-driven refinement are expensive because they require more time and resources to plan, execute, and deploy a unique product. In addition, it always involves the collaboration of several experts, which does not reduce the overall bill, since it often requires the involvement of practitioners with different skills.
We suggest that you familiarize yourself with the breakdown of the cost of key stages of work in order to form a preliminary budget, and then we will talk about the factors that additionally affect the final cost of bespoke eCommerce website design or other similar processes.
| Phase in the web design workflow | Online interface creation task | Typical hourly rate |
| Research and planning | Understanding the business objectives, composition aspirations, defining digital front goals and usability strategies. Conducting research, establishing key performance indicators and metrics to measure the success of the strategy. | $75 – $125 |
| Information architecture | Planning the site structure, navigation and content organization. Mapping the user journey and identifying key touchpoints and interaction flows of bespoke web design services. | $50 – $100 |
| Visual aesthetic | Creating a unique visual identity with logo, color scheme, typography and page layouts. Establishing multiple prototypes for testing and UX verification. | $60 – $150 |
| Development | Transforming mockups into a functional interactive domain, integrating CMS and other necessary features into the final format. | $75 – $175 |
| Testing and optimization | Conducting thorough testing for adaptability, usability and compliance with search engine optimization algorithms. | $50 – $100 |
| Deployment and maintenance | Launching the browser-accessible platform and providing ongoing support to avoid technical problems, failures and regularly updating components. | $75 – $125 |
As you may have noticed, the total price consists of a number of components, and you can discuss with the bespoke web design company how many hours will be spent on each stage and, accordingly, how much the entire outcome will cost you.
But in the table we have presented average figures that vary depending on a number of factors. For example, the number of pages on the site will determine the time and effort required to create it. On average, a small master plan of 20-40 pages will cost 2,000 – 4,000, and a complex multi-page product, for example, in the enterprise industry, is estimated at 100,000 or more.
The complexity and uniqueness of the bespoke wordpress website design is perhaps one of the main factors influencing your costs. And if you want to get an exclusive with an abundance of multimedia elements, then prepare an amount of 80,000, while bright, but not pretentious visuals can easily stop at 40,000.
Another point worth paying attention to is functionality and integration capabilities. It’s good if you can get by with basic functions to pay only 5,000 – 10,000. But if you need to connect the site to databases, CRM or other software systems, the charge sometimes grows to 100,000.
You can also mention the need to install a CMS or the level of adaptability for various devices, because they also change the budget up or down. In any case, you can discuss all these points with specialists after you present them with your plan and tell them about the expectations and goals of the mission.
How to choose a bespoke web design agency?
Digital-first presentation companies usually supply a standard range of services, which can be randomly supplemented with assistance in promotion, buildout or other related services. To choose the best contractor who can best meet your needs, use our advice.
- Evaluate competence and expertise. You can do this by studying the portfolio or looking at reviews from previous clients. This will give you an inspiration of the style, versatility and manner of work.
- Clarify the characteristics of the process. Here it is worth looking at the bespoke web design company‘s cyberspace or ordering a call for a consultation, during which you can ask questions about inducting methods, deadlines, pricing structure.
- Find out the technical capabilities. The vendor’s capacity, including the size and level of professionalism of the team, should be sufficient to provide you with the expected result. Start with your scale and measure them against the size of the partner.
- Determine the possibilities of post-support. A good vendor always takes care of its clients even after launch, presenting technical maintenance and regular updates of bespoke WordPress web design.
- Consider the location and format of communication. If the time zone or language of communication does not suit you, it will be more difficult to achieve a good result. This also includes the communication style, which should meet your expectations and be comfortable and transparent.
By following these recommendations, you will easily and quickly find a provider with whom you will be comfortable achieving your goals.
What are the trends in bespoke web designs?
Being the creative field that it is, internet page synthesizing tends to evolve rapidly each year, presenting users with new and refreshing emotional responses. As we know, trends rotate in a cycle with something older oftentimes taking center stage and regaining its popularity.
This year is no expectation and it presents us with a variety of new directions to keep in mind which means we are going to delve a bit deeper into the review of what is in demand today. You and the UK-based web design companies can choose whichever style suits your image the most to capitalize on current trends, so let’s start with the first.
Animations. Interactive transitions always actively enliven the script and work to quickly attract attention, which is sometimes the first task of any design. Micro animation can be used for details, where only specific icons and elements weave dynamics, often when hovering or interacting.
Another prominent example bespoke web designers enjoy creating is scroll-triggered animations in which the user scrolls through the page with the interface dynamically descending with them. A more intricate type also includes drag interactions where a requisitioner can physically move objects on the screen, however, it requires careful implementation to not overcomplicate the user journey.
Minimalism. Some say it will always be in fashion but nowadays it is definitely true. More and more digital outposts of any industry and niche are popping up with tools like text only, meaning the page contains no images, lots of white space and simple text. Though it undoubtedly necessitates a strong value proposition to hold and keep the attention.
On the other hand, centerpieces are widespread with a similar principle except the main stage is taken over by a captivating image, be it a product or something else relevant to the operation. It’s considered a great practice to concentrate the user on the most important message without the risk of becoming bland.
Geometric patterns. On the contrary side of the previous trend is bespoke eCommerce web design with lots of well-thought-out geometric shapes and patterns that build a joyful and easygoing feeling which is what some companies are all about. A prominent thinking is the broken grid in which gridded items are overlaid and positioned on the layout in non-symmetrical places.
The other tendency is a combination of horizontal and vertical text on the page that shapes a more dynamic and creative feeling to the interface. Playing around with different mixes to achieve a well-coordinated and not overcrowded framework should be on your map.
Dark mode. Taking into consideration that most users are going to visit your online domain using a mobile device and dark modes are especially popular within them, the decision to go for a darker tone in your overall styling is not a bad brain wave at all. An interesting thing about this pattern is that you can blend it with some of the other trends to reach a more unique solution.
Now that the cat is out of the bag, we should mention that taking all of these visions and putting them together into one concept is not the way to go. Conversely, you need to decide on a particular prototype and experiment with incorporating it into your project; otherwise, it could be a case of too much at the same time.
Summing up
The intricate and rich history landscape of professional page architecture for a virtual hub with a singular approach is vast and advantageous, delivering to turn your outcome into a one-of-a-kind idea that will separate your organization from the competition on the market.
Hopefully, from our brief, you have learned the goal of browser-driven aesthetic, its remarkable features, trends to take your vision to the next level and the typical creation process at an average bespoke website design agency you can expect to go through.
With the knowledge you have been enlightened today, you will navigate the waters of this subject with greater ease and make informed decisions for your business. If you want to bring in an outstanding online interface with a seasoned creative team, contact Limeup for a charge-free consultation and set the stage for future success.