Project Plan

task icon

Task

Design web and mobile applications

Team icon

Team

Product Manager, Business Analyst, UX Researcher, 2 Product Designers

Duration icon

Duration

9 month

Scope icon

Scope

80 web screens + 100 app screens

Overview

Limeup received a fascinating challenge from our client: they wanted us to design a new Web3 social media platform called Spaces from the ground up.

The client wanted the platform to offer users a way to share content, chat with others privately (using end-to-end encryption), earn crypto rewards, and make money. At the same time, we had to put a high value on security.

We were challenged to bring to life Spaces, an open-source crypto social network where users earn token rewards for their contributions.

Deliverables

Results

We wanted to create a social media platform for Web3 that was easy for the whole wide world to use. Our designers needed to identify areas where we could implement innovative approaches while maintaining easy-to-understand design patterns.

The Limeup design team conducted extensive market research and validated assumptions with users.

After identifying the primary user scenarios, we determined key app functionality and designed the information architecture.

As a result, we delivered a user-friendly experience on Spaces platform mobile and web applications, combining forward-thinking interaction design with tried-and-true design elements.

Newsfeed
Digital Wallet
Community
Encrypted messaging
Analytics
Settings
Newsfeed
Digital Wallet
Community
Encrypted messaging
Analytics
Settings
Newsfeed
Newsfeed
Digital Wallet
Digital Wallet
Community
Community
Encrypted messaging
Encrypted messaging
Analytics
Analytics
Settings
Settings

Information Architecture

We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.

steps of design Web3 social media platform

Information Architecture

steps of design Web3 social media platform

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User persona

web3 user persona
web3 user persona 1
Software developer

Age:28

Status:Single

Location:London

Ambitious
Smart
Curious
Hardworking

Biography

web3 user persona 2 works remotely as a software developer, but he likes to communicate with his colleagues. In his free time, he is interested in cryptocurrencies.
web3 user persona 2 would like to be able to keep up to date with the news of the crypto world, communicate with different people, and increase his income.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Check crypto news and share their
  • Communicate more with people with similar interests
  • Earn extra crypto
  • Get a high level of security

Motivation

  • Start communicate more
  • Easily find the information you need
  • Increase income

Needs

  • Keep track all crypto newsfeed in one place
  • Easy navigation
  • Advanced filters
  • Good data security

Frustration

  • Complex process of posting
  • Uncomfortable navigation
  • Poor number of functions
  • Insufficient data security
web3 user persona
web3 user persona 1
Software developer

Age:28

Status:Single

Location:London

Ambitious
Smart
Curious
Hardworking

Biography

web3 user persona 2 works remotely as a software developer, but he likes to communicate with his colleagues. In his free time, he is interested in cryptocurrencies. web3 user persona 2 would like to be able to keep up to date with the news of the crypto world, communicate with different people, and increase his income.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Check crypto news and share their
  • Communicate more with people with similar interests
  • Earn extra crypto
  • Get a high level of security

Motivation

  • Start communicate more
  • Easily find the information you need
  • Increase income

Needs

  • Keep track all crypto newsfeed in one place
  • Easy navigation
  • Advanced filters
  • Good data security

Frustration

  • Complex process of posting
  • Uncomfortable navigation
  • Poor number of functions
  • Insufficient data security

User journey map

Entice Enter Engage Exit Entend
Touch Points
  • Word of mouth
  • Forums
  • Google
  • Advertising
  • Website
  • Email
  • Sign Up form
  • User profile
  • Newsfeed
  • Spaces +
  • Wallet
  • Chat
  • Analytics
  • Groups
  • Email
  • Support Chat
  • FAQ
  • Word of mouth
  • Reviews sites
Research Sign Up Buy & Sell NFTs Achievements Share experience
User goals
  • Find the best solution for encrypted social networking platform
  • Sign up process easy
  • Check their friends’ posts and share my own
  • Get a detailed breakdown of my balances, transactions, and rewards
  • Communicate by encrypted messaging
  • Manage groups by interests
  • Contribute content and earn crypto
  • Get emails about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I solve my problem?
  • Which proposition is the best?
  • What are the features?
  • How can I register easy?
  • How can I add my wallet?
  • How can I protect personal information?
  • How can I add my posts to the newsfeed?
  • How can I get news instantly?
  • How can I get complete information about the balance?
  • How can I communicate?
  • How can I manage groups?
  • How can I increase my income?
  • How can I find out about the updates and new features?
  • How can I get help with my cryptocurrency?
  • What are the benefits of being an user?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with real estate agencies
  • Multiple sign up forms
  • Step-by-step registration
  • Onboarding
  • Info about protection personal information
  • Newsfeed with advanced filters
  • Managed push-notifications
  • Digital wallet with a detailed breakdown of user balances, transactions
  • Chat with the ability to edit, file transfers, and group chats
  • Ability to change group settings
  • Space+ with the ability to contribute content and earn revenue.
  • Mailing of letters
  • Chat support 24/7
  • FAQ
  • Offers made to retain customers like discounts and other limited offers.
Entice Enter
Touch Points
  • Word of mouth
  • Forums
  • Google
  • Advertising
  • Website
  • Email
  • Sign Up form
  • User profile
Research Sign Up
User goals
  • Find the best solution for encrypted social networking platform
  • Sign up process easy
User questions
  • How can I solve my problem?
  • Which proposition is the best?
  • What are the features?
  • How can I register easy?
  • How can I add my wallet?
  • How can I protect personal information?
Solutions
  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with real estate agencies
  • Multiple sign up forms
  • Step-by-step registration
  • Onboarding
  • Info about protection personal information
Engage
Touch Points
  • Newsfeed
  • Spaces +
  • Wallet
  • Chat
  • Analytics
  • Groups
Buy & Sell NFTs
User goals
  • Check their friends’ posts and share my own
  • Get a detailed breakdown of my balances, transactions, and rewards
  • Communicate by encrypted messaging
  • Manage groups by interests
  • Contribute content and earn crypto
User questions
  • How can I add my posts to the newsfeed?
  • How can I get news instantly?
  • How can I get complete information about the balance?
  • How can I communicate?
  • How can I manage groups?
  • How can I increase my income?
Solutions
  • Newsfeed with advanced filters
  • Managed push-notifications
  • Digital wallet with a detailed breakdown of user balances, transactions
  • Chat with the ability to edit, file transfers, and group chats
  • Ability to change group settings
  • Space+ with the ability to contribute content and earn revenue.
Exit Entend
Touch Points
  • Email
  • Support Chat
  • FAQ
  • Word of mouth
  • Reviews sites
Achievements Share experience
User goals
  • Get emails about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits
User questions
  • How can I find out about the updates and new features?
  • How can I get help with my cryptocurrency?
  • What are the benefits of being an user?
Solutions
  • Mailing of letters
  • Chat support 24/7
  • FAQ
  • Offers made to retain customers like discounts and other limited offers.

Newsfeed

The newsfeed allows users to check their friends’ posts and share their own. The sidebars let them navigate through the platform effortlessly. We also enable customizing for light or dark modes.

Newsfeed

Digital wallet

The wallet provides users with a comprehensive overview of their assets. It gives them a detailed breakdown of their balances, transactions, and rewards in one seamless and simple-to-use interface.

Digital Wallet

Encrypted messaging

We give users a way to interact with each other without having to trust an intermediary. This is possible because the network supports end-to-end encryption between profiles.

Encrypted messaging
design of Web3 social media platform

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