Web3 Social Media Platform Design (Case Study)

Project Plan

Task

Design web and mobile applications

Team

Product Manager, Business Analyst, UX Researcher, 2 Product Designers

Duration

9 month

Scope

80 web screens + 100 app screens

Overview

Limeup received a fascinating challenge from our client: they wanted us to design a new Web3 social media platform called Spaces from the ground up.

The client wanted the platform to offer users a way to share content, chat with others privately (using end-to-end encryption), earn crypto rewards, and make money. At the same time, we had to put a high value on security.

We were challenged to bring to life Spaces, an open-source crypto social network where users earn token rewards for their contributions.

Deliverables

Product Design
UX Design
CRM Design
Animation
Illustration

Results

We wanted to create a social media platform for Web3 that was easy for the whole wide world to use. Our designers needed to identify areas where we could implement innovative approaches while maintaining easy-to-understand design patterns.

The Limeup design team conducted extensive market research and validated assumptions with users.

After identifying the primary user scenarios, we determined key app functionality and designed the information architecture.

As a result, we delivered a user-friendly experience on Spaces platform mobile and web applications, combining forward-thinking interaction design with tried-and-true design elements.

Newsfeed

Digital Wallet

Community

Encrypted messaging

Analytics

Settings

Newsfeed

Digital Wallet

Community

Encrypted messaging

Analytics

Settings

Information Architecture

We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.

Information Architecture

steps of design Web3 social media platform

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User persona

Software developer

Age:28

Status:Single

Location:London

Ambitious

Smart

Curious

Hardworking

Biography

web3 user persona 2 works remotely as a software developer, but he likes to communicate with his colleagues. In his free time, he is interested in cryptocurrencies.
would like to be able to keep up to date with the news of the crypto world, communicate with different people, and increase his income.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Check crypto news and share their
Communicate more with people with similar interests
Earn extra crypto
Get a high level of security

Motivation

Start communicate more
Easily find the information you need
Increase income

Needs

Keep track all crypto newsfeed in one place
Easy navigation
Advanced filters
Good data security

Frustration

Complex process of posting
Uncomfortable navigation
Poor number of functions
Insufficient data security

Software developer

Age:28

Status:Single

Location:London

Ambitious

Smart

Curious

Hardworking

Biography

web3 user persona 2 works remotely as a software developer, but he likes to communicate with his colleagues. In his free time, he is interested in cryptocurrencies. would like to be able to keep up to date with the news of the crypto world, communicate with different people, and increase his income.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Check crypto news and share their
Communicate more with people with similar interests
Earn extra crypto
Get a high level of security

Motivation

Start communicate more
Easily find the information you need
Increase income

Needs

Keep track all crypto newsfeed in one place
Easy navigation
Advanced filters
Good data security

Frustration

Complex process of posting
Uncomfortable navigation
Poor number of functions
Insufficient data security

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Forums Google Advertising Website	Email Sign Up form User profile	Newsfeed Spaces + Wallet Chat Analytics Groups	Email Support Chat FAQ	Word of mouth Reviews sites

	Research	Sign Up	Buy & Sell NFTs	Achievements	Share experience
User goals	Find the best solution for encrypted social networking platform	Sign up process easy	Check their friends’ posts and share my own Get a detailed breakdown of my balances, transactions, and rewards Communicate by encrypted messaging Manage groups by interests Contribute content and earn crypto	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my wallet? How can I protect personal information?	How can I add my posts to the newsfeed? How can I get news instantly? How can I get complete information about the balance? How can I communicate? How can I manage groups? How can I increase my income?	How can I find out about the updates and new features? How can I get help with my cryptocurrency?	What are the benefits of being an user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Multiple sign up forms Step-by-step registration Onboarding Info about protection personal information	Newsfeed with advanced filters Managed push-notifications Digital wallet with a detailed breakdown of user balances, transactions Chat with the ability to edit, file transfers, and group chats Ability to change group settings Space+ with the ability to contribute content and earn revenue.	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like discounts and other limited offers.

	Entice	Enter
Touch Points	Word of mouth Forums Google Advertising Website	Email Sign Up form User profile

	Research	Sign Up
User goals	Find the best solution for encrypted social networking platform	Sign up process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my wallet? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Multiple sign up forms Step-by-step registration Onboarding Info about protection personal information

	Engage
Touch Points	Newsfeed Spaces + Wallet Chat Analytics Groups

	Buy & Sell NFTs
User goals	Check their friends’ posts and share my own Get a detailed breakdown of my balances, transactions, and rewards Communicate by encrypted messaging Manage groups by interests Contribute content and earn crypto
User questions	How can I add my posts to the newsfeed? How can I get news instantly? How can I get complete information about the balance? How can I communicate? How can I manage groups? How can I increase my income?
Solutions	Newsfeed with advanced filters Managed push-notifications Digital wallet with a detailed breakdown of user balances, transactions Chat with the ability to edit, file transfers, and group chats Ability to change group settings Space+ with the ability to contribute content and earn revenue.

	Exit	Entend
Touch Points	Email Support Chat FAQ	Word of mouth Reviews sites

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about the updates and new features? How can I get help with my cryptocurrency?	What are the benefits of being an user?
Solutions	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like discounts and other limited offers.

Newsfeed

The newsfeed allows users to check their friends’ posts and share their own. The sidebars let them navigate through the platform effortlessly. We also enable customizing for light or dark modes.

Digital wallet

The wallet provides users with a comprehensive overview of their assets. It gives them a detailed breakdown of their balances, transactions, and rewards in one seamless and simple-to-use interface.

Encrypted messaging

We give users a way to interact with each other without having to trust an intermediary. This is possible because the network supports end-to-end encryption between profiles.

Testimonial

Jordan Lieberman

Product Manager at Galaxy Bingo

After reviewing dozens of development companies, we picked Limeup as our partner. We were impressed by how their team understood the market and the target audience. The result of our collaboration was a user-friendly app that provides top-notch security for our audience.