NFT Marketplace Design & Development (Case Study)

Project Plan

Task

Design a web platform and mobile adaptation for the NFT marketplace

Team

Business Analyst, UX Researcher, Design Director, 2 Product Designers

Duration

3 month

Scope

70+ final screens for web + adaptive versions

Overview

Mintplicity is a marketplace that brings together artists, creators, and crypto enthusiasts on a single platform to create and trade non-fungible tokens (NFTs).

The company founders approached us with a fresh take on the existing model based on their crypto and management consulting backgrounds. They had identified gaps in existing NFT marketplaces, so they asked us to design a platform from scratch that would address current inefficiencies.

We eagerly jumped at the chance to design a web platform and its mobile adaptation for selling and purchasing NFTs.

Deliverables

Product Design
Product Development
CRM Design
Animation
Illustration

Results

It took our team three months to design a web platform and a mobile adaptation.

First, we’ve analyzed business requirements and conducted extensive design discovery. This helped us get to uncover opportunities on the market and study user needs and pain points.

Based on the research, our designers created wireframes and prototypes and tested them with real users to ensure the selling and purchasing experience was effortless.

With Mintplicity, users can purchase digital assets effortlessly. For artists, we provide a simple and straightforward flow enabling them to apply and drop their NFT collections in a matter of minutes.

Home page

Dashboard

Launchpad

Portfolio

Collections

Collection details

Home page

Dashboard

Launchpad

Portfolio

Collections

Collection details

Information Architecture

We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.

Information Architecture

steps of design Innovative Marketplace for NFT Tokens

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Platon Tsybulskiy

CTO

Get in touch

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User persona

Math teacher

Age:46

Status:Married

Location:Worcester

Practical

Patient

Reading

Hardworking

Biography

is a math teacher at an after-school program. She has 2 grown children of her own, so she loves her job and feels like she was born to do it. Every day spends hours planning lessons for her students. She believes that a motivating approach to learning is essential for students' development. wants to be able to interact more with her students' parents.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Effectively plan your working time
Tracking progress of your students
Have all possible functions in one platform
Don’t spend a lot of time for paperwork

Motivation

Start planning your time
Easily find the information you need

Needs

Automation of routine processes
Easy-to-use daily schedule
A multifaceted system for assessing student progress

Frustration

Too much time spend
Not enough information of students
Inconvenient interface
Errors in product operations

Math teacher

Age:46

Status:Married

Location:Worcester

Practical

Patient

Reading

Hardworking

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Effectively plan your working time
Tracking progress of your students
Have all possible functions in one platform
Don’t spend a lot of time for paperwork

Motivation

Start planning your time
Easily find the information you need

Needs

Automation of routine processes
Easy-to-use daily schedule
A multifaceted system for assessing student progress

Frustration

Too much time spend
Not enough information of students
Inconvenient interface
Errors in product operations

User journey map

A customer journey map can be a powerful tool to help you visualize and clarify current or
future states of customer experience in all stages of the customers.

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Forums Google Advertising Website	Email Sign Up form User profile	Newsfeed Spaces + Wallet Chat Analytics Groups	Email Support Chat FAQ	Word of mouth Reviews sites

	Research	Sign Up	Buy & Sell NFTs	Achievements	Share experience
User goals	Find the best solution for encrypted social networking platform	Sign up process easy	Check their friends’ posts and share my own Get a detailed breakdown of my balances, transactions, and rewards Communicate by encrypted messaging Manage groups by interests Contribute content and earn crypto	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my wallet? How can I protect personal information?	How can I add my posts to the newsfeed? How can I get news instantly? How can I get complete information about the balance? How can I communicate? How can I manage groups? How can I increase my income?	How can I find out about the updates and new features? How can I get help with my cryptocurrency?	What are the benefits of being an user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Multiple sign up forms Step-by-step registration Onboarding Info about protection personal information	Newsfeed with advanced filters Managed push-notifications Digital wallet with a detailed breakdown of user balances, transactions Chat with the ability to edit, file transfers, and group chats Ability to change group settings Space+ with the ability to contribute content and earn revenue.	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like discounts and other limited offers.

	Entice	Enter
Touch Points	Word of mouth Forums Google Advertising Website	Email Sign Up form User profile

	Research	Sign Up
User goals	Find the best solution for encrypted social networking platform	Sign up process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my wallet? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Multiple sign up forms Step-by-step registration Onboarding Info about protection personal information

	Engage
Touch Points	Newsfeed Spaces + Wallet Chat Analytics Groups

	Buy & Sell NFTs
User goals	Check their friends’ posts and share my own Get a detailed breakdown of my balances, transactions, and rewards Communicate by encrypted messaging Manage groups by interests Contribute content and earn crypto
User questions	How can I add my posts to the newsfeed? How can I get news instantly? How can I get complete information about the balance? How can I communicate? How can I manage groups? How can I increase my income?
Solutions	Newsfeed with advanced filters Managed push-notifications Digital wallet with a detailed breakdown of user balances, transactions Chat with the ability to edit, file transfers, and group chats Ability to change group settings Space+ with the ability to contribute content and earn revenue.

	Exit	Entend
Touch Points	Email Support Chat FAQ	Word of mouth Reviews sites

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about the updates and new features? How can I get help with my cryptocurrency?	What are the benefits of being an user?
Solutions	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like discounts and other limited offers.

Home page

Users can mint, sell, bid, and purchase NFTs from creators around the world from the home page. The collections, artists and most popular assets are displayed so users can easily find them. We provide a convenient search and advanced filtration to simplify navigation.

Dashboard for users & artists

To purchase an NFT, users need to connect their wallets. Once they’ve done that, they can choose which cryptocurrency to use and buy the NFTs of their choice from creators around the world.

Artists first need to apply for listings or auctions. The dashboard provides them with quick access to their assets and statistics on artworks. Recent transaction shortcuts allow for tracking their income.

Launchpad

With Launchpad, users access a curated minting platform that features only the best projects. Artists can get the greatest exposure and broadest reach on the platform by applying for Launchpad.