Project Plan
Task
Design a web platform and mobile adaptation for the NFT marketplace
Team
Business Analyst, UX Researcher, Design Director, 2 Product Designers
Duration
3 month
Scope
70+ final screens for web + adaptive versions
Overview
The company founders approached us with a fresh take on the existing model based on their crypto and management consulting backgrounds. They had identified gaps in existing NFT marketplaces, so they asked us to design a platform from scratch that would address current inefficiencies.
We eagerly jumped at the chance to design a web platform and its mobile adaptation for selling and purchasing NFTs.
Deliverables
- Product Design
- Product Development
- CRM Design
- Animation
- Illustration
Results
First, we’ve analyzed business requirements and conducted extensive design discovery. This helped us get to uncover opportunities on the market and study user needs and pain points.
With Mintplicity, users can purchase digital assets effortlessly. For artists, we provide a simple and straightforward flow enabling them to apply and drop their NFT collections in a matter of minutes.






Information Architecture
We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.

Information Architecture

User persona


Age:46
Status:Married
Location:Worcester
Biography
is a math teacher at an after-school program. She has 2 grown children of her own, so she loves her job and feels like she was born to do it. Every day
spends hours planning lessons for her students. She believes that a motivating approach to learning is essential for students' development.
wants to be able to interact more with her students' parents.
Personality
Goals
- Effectively plan your working time
- Tracking progress of your students
- Have all possible functions in one platform
- Don’t spend a lot of time for paperwork
Motivation
- Start planning your time
- Easily find the information you need
Needs
- Automation of routine processes
- Easy-to-use daily schedule
- A multifaceted system for assessing student progress
Frustration
- Too much time spend
- Not enough information of students
- Inconvenient interface
- Errors in product operations
User journey map
future states of customer experience in all stages of the customers.
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Research | Sign Up | Invest | Achievements | Share experience | |
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User goals |
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User questions |
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Solutions |
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Home page
Users can mint, sell, bid, and purchase NFTs from creators around the world from the home page. The collections, artists and most popular assets are displayed so users can easily find them. We provide a convenient search and advanced filtration to simplify navigation.

Dashboard for users & artists
To purchase an NFT, users need to connect their wallets. Once they’ve done that, they can choose which cryptocurrency to use and buy the NFTs of their choice from creators around the world.
Artists first need to apply for listings or auctions. The dashboard provides them with quick access to their assets and statistics on artworks. Recent transaction shortcuts allow for tracking their income.

Launchpad
With Launchpad, users access a curated minting platform that features only the best projects. Artists can get the greatest exposure and broadest reach on the platform by applying for Launchpad.


Testimonial
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Business Development Manager
