Design a web platform and mobile adaptation for the NFT marketplace
Business Analyst, UX Researcher, Design Director, 2 Product Designers
70+ final screens for web + adaptive versions
The company founders approached us with a fresh take on the existing model based on their crypto and management consulting backgrounds. They had identified gaps in existing NFT marketplaces, so they asked us to design a platform from scratch that would address current inefficiencies.
We eagerly jumped at the chance to design a web platform and its mobile adaptation for selling and purchasing NFTs.
First, we’ve analyzed business requirements and conducted extensive design discovery. This helped us get to uncover opportunities on the market and study user needs and pain points.
With Mintplicity, users can purchase digital assets effortlessly. For artists, we provide a simple and straightforward flow enabling them to apply and drop their NFT collections in a matter of minutes.
We completed the discovery phase by finding what users want to accomplish and how they want to accomplish it. We then organized content into an information architecture that allows users to adapt to product features, find what they’re looking for, and complete their goals.
Users can mint, sell, bid, and purchase NFTs from creators around the world from the home page. The collections, artists and most popular assets are displayed so users can easily find them. We provide a convenient search and advanced filtration to simplify navigation.
Dashboard for users & artists
To purchase an NFT, users need to connect their wallets. Once they’ve done that, they can choose which cryptocurrency to use and buy the NFTs of their choice from creators around the world.
Artists first need to apply for listings or auctions. The dashboard provides them with quick access to their assets and statistics on artworks. Recent transaction shortcuts allow for tracking their income.
With Launchpad, users access a curated minting platform that features only the best projects. Artists can get the greatest exposure and broadest reach on the platform by applying for Launchpad.