Project Plan
Task
Design and development for online casino
Team
Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 2 Back-end and 3 Front-end developers, 1 QA
Duration
9 month
Scope
80 web screens + 100 app screens
Overview
Our client provides players with an exclusive range of the most popular table and live casino games. We partnered with the casino to reimagine its user experience and design a modern, attractive online casino design.
Technical limitations and design-related challenges were very real when we first started tackling UX issues. The wrong aesthetic can turn players away before they even look for their favorite games. We needed to find a way to draw players in from their first glimpse at our online casino website design, as well as keep them feeling comfortable and secure.
Deliverables
- UI/UX Design
- Software Development
- CRM Design
- Animation
- Illustrations
Results
Our investigation uncovered several design and usability issues with the client’s online gambling platform. To address them, we focused on strengthening the brand experience by implementing a fully responsive design system tailored to modern user expectations.
We also restructured the navigation to make the platform more intuitive. The result was a bold, visually polished casino site that stands out in a highly competitive market while keeping users engaged across devices.
Usability upgrades had a measurable impact. The platform now handles up to 10,000 concurrent users without performance dips. Simplified registration cut onboarding time by 55%, and average session length increased by 48% thanks to instant feedback and achievement mechanics.
To support global expansion, the platform was fully localized in more than six languages. The redesign boosted both performance and user satisfaction, making the site more effective for operators and more enjoyable for players.
Discovery Phase
What makes a winning online casino design? Are there any principles to follow to succeed? We kept looking for the answers to these questions while going through the discovery stage.
The gaming industry demands a playful approach. We have conducted market research to dig into popular games that hit the jackpot across the globe. We have also studied the common features of online casino design that gave us the vision of differentiating the product from the competitors.
While it's the casino's duty to provide players with a range of popular games, our task was to ensure their online casino website design could get their games in the limelight.
Information Architecture
A well-structured information architecture allows delivering content to the users in a clear, concise format. Our well-defined IA not only boosted the casino's usability but also refined usability and clarified the features of online casino website design.
Information Architecture
Security
Discuss your idea with our experts to define the perfect solution for your needs.
Platon Tsybulskiy
CTO
User persona
Age:37
Status:Single
Location:London
Biography
works as an manager in the office, he spends most of his time at his computer. The rest of the time he communicates with his colleagues. spends 2 hours a day on public transport. He has a negative experience with gaming platforms.
Personality
Goals
- Spend even this time with use and pleasure.
- Save up games for favorites
- Keep track of my progress
- Keep up with trending games
Motivation
- Set goals and get bonuses
- Win tournaments
- Start earn money
Needs
- Use a modern online-casino
- Easily navigate through system
- Keep data secure
- Track my achievements
Frustration
- Complex and unpleasant interface
- Insufficient data security
- Spending more money than earning
Age:37
Status:Single
Location:London
Biography
works as an manager in the office, he spends most of his time at his computer. The rest of the time he communicates with his colleagues. spends 2 hours a day on public transport. He has a negative experience with gaming platforms.
Personality
User journey map
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Functionality
Intuitive navigation
Online casinos are mainly judged according to game selection. Players can dive into a variety of games by clicking the menu tab. We made the navigation intuitive and concise so that newcomers don't get lost among the abundance of choices.
Keeping players entertained
The client presents a broad range of well planned events and promotions to maintain participants' interest for an extended period of time. Users can now add their favorite games to the top corner or alter the themes to fit their preferences. The bonus scheme was implemented in order to help the casino win over new players.
With statistics in mind
To provide the players with a top-notch experience, we let them check the statistics of the games. Users can look over the number of games played, time spent online, most profitable games, and many more.
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FAQ
How long did developing, designing, and launching a casino website take?
The terms of a casino website design development and the actual launch of an online casino always depend on your project’s goals and market coverage. As a rule, if it concerns a local market, the MVP deliverables of a web design casino are created within 3 months. Meanwhile, a full-fledged launch of a virtual gambling house ranges from 8 to 12 months.
What technology stack was used to develop the online casino?
There’s little wonder you’re considering the tech stack employed to create an online casino. Each product company has its view on the online casino design organization and the virtual casino development model. Limeup IT engineers use the following tech stack: Backend – Java, Frontend – React, Mobile – React native, and Cloud – AWS. This optimal scheme allows us to achieve positive results and get the Tier-1 casino web design within the terms and budget.
What approaches and trends were used in casino website design?
Before creating a custom online casino website design, our experts perform a thorough market analysis and pinpoint the most successful online casinos. Next, we study the TA and their preferences to ensure a casino web development considers the tastes of locals.
How much did it cost to create a casino website?
The budget for creating your virtual casino depends on some variables, including project fulfillment span, business plan features, market coverage, etc. If you want an accurate estimate of how much it costs to create casino website, contact Limeup experts and get free advice right away!
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