Betting Web & Mobile App Design (Case Study)

Project Plan

Task

Sports betting design and development for web platform and mobile application

Team

Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 4 Front-end developers, 2 QA

Duration

8 month

Scope

80+ mobile app screens & 60 website screens with adaptive versions and light mode

Overview

Aristocrat is a private sports betting company that wanted to update its platform to keep up with its competitors. The client approached us with the task of rethinking the betting app design from the start and updating it with new capabilities. Its old app design had become outdated and required an overhaul to compete in the sports betting market.

The overall concept was to rebrand the image of Aristocrat with a sleek new platform that offers customers better functionality. We followed the design principles of simplicity, completeness, and coherence to create an intuitive and attractive betting app design that could effectively compete with existing sports betting companies.

Deliverables

UX Research
UI/UX Design
Web Development
Mobile App Development
CRM Design
Branding

Results

The Aristocrat platform is distinctive due to its robust feature set and user-friendly interface. It offers a cohesive solution that strikes a balance between form and function and can be tailored to a range of trading scenarios. Our team created a complex visual interface with easy-to-use navigation to guarantee a smooth and captivating experience.

Users now manage investments with clarity and confidence thanks to this revamped betting platform. The redesign boosted usability and brought notable efficiency gains. Admin automation cut property onboarding time by half, while live virtual showings raised qualifying lead conversions by 37%.

On the technical side, the system offers impressive scalability and reliability. It maintains performance even with over 2,000 concurrent users in the video showroom. Linked scheduling and communication tools help close transactions 40% faster than before.

The product launched in three countries, supporting localized currencies and languages for smooth regional adoption. This global reach ensures the platform meets diverse market needs while maintaining a consistent user experience.

Homepage

Bets

Live match

Account

Promotions

Settings

Homepage

Bets

Live match

Account

Promotions

Settings

Information Architecture

We built a distributed system with a service-oriented architecture to ensure seamless, secure interactions in high-value real estate markets. The backend is divided into specialized modules, handling everything from property listings to user authentication, payments, and live video sessions.

WebSockets ensure real-time communication, while WebRTC provides a smooth live showroom experience, supported by AWS autoscaling. Integration with external APIs for geolocation, payment, and identity verification ensures functionality and security. An admin dashboard with role-based access simplifies platform management.

Information Architecture

Technologies We Used

We selected a technological stack that strikes a balance between real-time capability, faultless integration, and intuitive user interfaces in order to build a platform that is both accessible and productive.

Front-end

React.js

Back-end & realtime

NestJS

WebSockets

WebRTC

GraphQL

Data

PostgreSQL

Redis

Infrastructure

AWS

Docker

Integrations

Stripe API

Google Maps SDK

Security

Top-tier security solutions were incorporated into the platform with an emphasis on compliance and data protection. Our method enables safe and easy interactions by forging an agreement between strict rules and a pleasant experience for users.

Bot protection and rate limiting to prevent spam or abuse during peak campaigns.

Identity verification for agents and buyers (KYC module integration).

AES-256 encryption of sensitive user and property data.

Role-based access control for multi-tier user management.

Secure payment processing with tokenization via Stripe.

Discuss your idea with our experts to define the perfect solution for your needs.

Platon Tsybulskiy

CTO

Get in touch

Get in touch

User persona

Sales Manager

Age:35

Status:Married

Location:Birmingham

Competitive

Calculated

Sports Betting

Video Games

Biography

a 35-year-old sales manager in Birmingham, manages his office tasks on a computer, often discussing sports and betting strategies with colleagues. His daily 2-hour commute is dedicated to sports statistics and mobile betting. Negative experiences with gaming platforms make him selective when choosing one for sports betting.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Achieve profitable sports betting results.
Access reliable data for informed betting.
Connect with fellow sports betting enthusiasts.
Find entertainment and thrill in sports betting.

Motivation

Strive for monetary success in sports betting.
Enjoy the thrill of predicting sports outcomes.
Embrace the challenge of outsmarting oddsmakers.
Engage in analytical, strategic thinking.

Needs

Access to up-to-date sports statistics.
Ensure secure financial transactions.
A diverse range of sports and betting options.
Features for engaging with other people.

Frustration

Frustration with unreliable sports data.
Concerns over data breaches and mishandling.
Frustration with lack of diverse choices.
Difficulty in reaching responsive support.

Sales Manager

Age:35

Status:Married

Location:Birmingham

Competitive

Calculated

Sports Betting

Video Games

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Achieve profitable sports betting results.
Access reliable data for informed betting.
Connect with fellow sports betting enthusiasts.
Find entertainment and thrill in sports betting.

Motivation

Strive for monetary success in sports betting.
Enjoy the thrill of predicting sports outcomes.
Embrace the challenge of outsmarting oddsmakers.
Engage in analytical, strategic thinking.

Needs

Access to up-to-date sports statistics.
Ensure secure financial transactions.
A diverse range of sports and betting options.
Features for engaging with other people.

Frustration

Frustration with unreliable sports data.
Concerns over data breaches and mishandling.
Frustration with lack of diverse choices.
Difficulty in reaching responsive support.

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form	User Profile Settings Bonuses Bets Tournaments Balance	Support Chatbot Email Phone	Word of mouth Social networks Reviews sites Invitations in app

	Research	Sign Up	Set up	Achievements	Share experience
User goals	Find the best solution that satisfied the needs	Sign up process easy	Place bets easily and efficiently Stay informed about live scores and event updates Control my balance in an easy way Access promotions and bonuses Get information about my statistics Get quick access to your favorite games Participate in live betting and tournaments	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which sports betting platform is the best? What are the features?	How to create an account and start betting? How is my personal information protected?	How to place bets and navigate the app? What are the odds and potential winnings for specific bets? How to follow live scores and updates? How to control and monitor my account balance? How to claim bonuses and rewards? How to get assistance or resolve issues? How to participate in live betting and tournaments?	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	SEO and PPC Targeted ads Reviews Collaboration with games	Step-by-step registration Info about protection personal information Account verification 2FA	Dashboard with information about exclusive range of the most popular live games, table games, and slots Filter for games List of Favorites: leagues, teams and matches Easy payment management Detailed analytics with advanced filters Real-time in-game betting.	Push notifications Chat-bot 24/7	Affiliate program Loyalty program

	Entice	Enter
Touch Points	Word of mouth Google Social networks Advertising	Email Phone Sign Up form

	Research	Sign Up
User goals	Find the best solution that satisfied the needs	Sign up process easy
User questions	How can I solve my problem? Which sports betting platform is the best? What are the features?	How to create an account and start betting? How is my personal information protected?
Solutions	SEO and PPC Targeted ads Reviews Collaboration with games	Step-by-step registration Info about protection personal information Account verification 2FA

	Engage
Touch Points	User Profile Settings Bonuses Bets Tournaments Balance

	Set up
User goals	Place bets easily and efficiently Stay informed about live scores and event updates Control my balance in an easy way Access promotions and bonuses Get information about my statistics Get quick access to your favorite games Participate in live betting and tournaments
User questions	How to place bets and navigate the app? What are the odds and potential winnings for specific bets? How to follow live scores and updates? How to control and monitor my account balance? How to claim bonuses and rewards? How to get assistance or resolve issues? How to participate in live betting and tournaments?
Solutions	Dashboard with information about exclusive range of the most popular live games, table games, and slots Filter for games List of Favorites: leagues, teams and matches Easy payment management Detailed analytics with advanced filters Real-time in-game betting.

	Exit	Entend
Touch Points	Support Chatbot Email Phone	Word of mouth Social networks Reviews sites Invitations in app

	Achievements	Share experience
User goals	Get notifications about updates Get support Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an site user? How to get additional bonuses?
Solutions	Push notifications Chat-bot 24/7	Affiliate program Loyalty program

Functionality

Aristocrat guarantees a safe, private setting to which only those with permission can enter. The platform facilitates flawless customization and control while fusing privacy with an easy-to-use interface.

Private authorization with the protection of personal data

Aristocrat is a private platform that only provides access for selected customers. We developed a convenient registration/login form with an elegant design and ensured high security.

Enhanced customization

Customization may be the main word when speaking of Aristocrat’s betting website design. Users can personalize the platform according to their preferences by picking which leagues and types of sports to follow. We also enable them to change the general outlook of the platform. Users also have multiple opportunities to customize the interface by switching the theme, changing the contrast, colors, icons, font size, etc.

Betting opportunities

While the betting website design may look complicated at first sight, we developed a smooth experience and took the website and mobile app to a level that’s easy to use. Now, players can place bets via tickets or chat. The new betting website also enables users to view live games from a minimum screen size and place bets simultaneously, regardless of their device. The Telegram bot also notifies them about the match’s progress.