Project Plan
Task
Design and development of the web platform
Team
Product Manager, Business Analyst, UX Researcher, UI/UX Designer, 2 Back-end and 2 Front-end developers, 1 QA
Duration
6 month
Scope
50 web screens
Overview
Our client reached out to us seeking to redefine and simplify the process of finding appropriate medications. We took on the job of creating a seamless user interface that would enable users to efficiently find the medication they need and learn all the necessary information in the process. With a new, user-friendly design, the client’s platform introduced accessibility and ease of use to pharmaceutical searching.
Deliverables
- UX Research
- UI/UX Design
- Web Development
- Software Development
- CRM Design
Results
We implemented advanced search filters enabling users to cultivate more accurate results (reduced human error by 45%) with factors like dosage form and active ingredients, as well as introduced an innovative algorithm which allows for scanning and uploading of prescriptions. The system then analyzes the photo and provides a list of required medications.
A conveniently organized display of search results now features important information about each medication, including instructions for use, side effects, and contraindications. We also reduced manual report creation time by 80% with automated generation tools and achieved 99.99% platform uptime across clinics and research centers.
Information Architecture
In order to integrate a smooth structure, we executed in-depth user behavior research to organize how content should be distributed on each page. This allows us to build information architecture that is intuitive to navigate through without risking any confusion from the end users.
With a strong focus on functions and security, our developers decided to use multi-layered architecture that is aimed at extra data protection and is optional for large systems like the one we built.
Information Architecture
Security
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Platon Tsybulskiy
CTO
User persona
Age:42
Status:Married
Location:Berlin
Biography
has been working as a cardiologist for 15 years. Over the years, she has built up a large database of patients with chronic cardiovascular disease. Innovation and development are the main goals of
work.
Personality
Goals
- Make treatment easier
- Quickly select the right medicine without leaving home
- Don’t spend a lot of time on management
Motivation
- Easily find the information you need
- Own contribution to the development of medicine
- Patient appreciation
Needs
- Easy navigation
- Advanced filters
- Detailed information about medicines
- High level of support
Frustration
- Complex process of searching
- Uncomfortable navigation
- Poor number of medicines
- Lack of licenses for medicines
User journey map
| Entice | Enter | Engage | Exit | Entend | |
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| Research | Sign In | Search for medicines | Achievements | Share experience | |
|---|---|---|---|---|---|
| User goals |
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| User questions |
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| Solutions |
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| Offers made to retain customers like cooperations in the form of co-promotion, fee-for-call, acquisition of established brands, and in-licensing and out-licensing both in existing product areas and for new indications. |
Functionality
Our customer tasked us with the development of features tailored to enhance the medicine searching process for patients and overall experience of platform usage, so our experts created:
Start screen
Users are initially greeted with an intuitive start screen that lets them choose how to proceed with a few options: scan or upload their medical plan to swiftly find matching medication or manually search for pharmaceuticals they need. This allows users to jumpstart the search process without any hassle.
Search
Advanced search filters enable users to pinpoint query results down to specific components and dosage in milligrams. A groundbreaking algorithm further facilitates personalized prescription management by generating optimal combinations of medications per user requirements.
List of medicine
The database we have implemented empowers administrators to efficiently manage a list of medications, remaining up-to-date with the latest information. Admins can now effortlessly add new medicines to the system through an alphabetized approach with a detailed overview of the components.
More success cases
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Account Executive
Business Development Manager