Project Plan
Task
Design and development for tokenization web platform and mobile application
Team
Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 2 Front-end developers, QA
Duration
7 month
Scope
40+ web screens with adaptive versions and 50+ mobile app screens.
Overview
A client sought our help with the development of a web platform that allows investors to overcome entry barriers in real estate through tokenizing fractions of property. As an innovative platform, yStone enables almost instantaneous trading of tokenized assets powered by state-of-the-art technology and a user-friendly interface. We focused on building a platform with an enhanced security system, minimized paperwork, and wider accessibility. Now, yStone is capable of attracting new local and foreign capital to its platform and facilitating growth.
Deliverables
Results
Our team at Limeup recognizes the legal challenges of creating a platform for tokenizing real estate leading us to seek aid from professional counselors. With in-depth market research and analysis, we designed a light-themed and intuitive interface that both novice and seasoned trading investors can wrap their minds around.
To address the need for mobile responsiveness, the platform now easily adapts to any screen size, from desktop to tablet. We carefully built out core functionality that yields benefits to users, such as ease of purchasing and selling properties, as well as tracking of the assets and the revenue they generate.
Information Architecture
Defining how the platform will be built and operate, we focused on the performance and speed, scalability and flexibility to ensure users and our customer will be satisfied with the performance. As the foundation for growth, the architecture our experts created keeps the solution well-organized and secure.
Analyzing user behaviour, we were able to create a cohesive information architecture that details what content should be displayed on which page and in what order. This allows users to smoothly navigate through the platform at a glance without risking confusion or getting lost.
Information Architecture
Security
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Platon Tsybulskiy
CTO
User persona
Age:41
Status:Married
Location:Hamburg
Biography
owns his own business and has been investing in real estate for several years. In his spare time, he enjoys traveling and exploring new opportunities for personal development.
Personality
Goals
- Find new progressive investment opportunities
- Tracking ownership fractions and the income
- Have all possible functions in one application
Motivation
- Easily find full information you need
- Explore new trading opportunities
- Predict income
Needs
- Easy to use and user friendly interface
- Informative statistics
- Control of your investments
- Data security
Frustration
- Not enough information
- Complicated legal process of buying and selling
- Сomplex interface
- Few really statistics
User journey map
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Functionality
Our client wanted us to create rich features for the platform to gain new investors and push the boundaries of interactions with users through a well-performing solution. Therefore, our developers created:
Property profiles
Property owners can seamlessly access information about the assets they own or are looking to buy. The property profiles contain detailed descriptions of the size, location, value, and more for users to get acquainted with. Investors can purchase, sell, and calculate profits from the tokens without a hassle.
Legal barriers
A tokenized real estate niche carries its own set of legal frameworks and challenges that need to be carefully navigated. The Limeup team reached out for advice to legal professionals to help us build a secure and compliant real estate platform that guarantees transparency to the users.
Tokens dashboard
A dashboard that encompasses all information about the tokens that were sold or purchased enables investors to manage all of their assets from one efficient place. From the dashboard, users can overview information about their purchase history, current balance, as well as introduce any changes to the assets to get the maximum out of their investments.
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