Project Plan
Task
Create a corporate website, brandbook and admin panel
Team
PM, Web Designer, Graphic Designer, Web Developer, QA, DevOps
Duration
1 month
Scope
40 web screens + 60 app screens
Overview
MyNext is our customer who reached out to our team to receive a corporate website that will be easy to navigate, showcase solutions they sell, highlight the firm’s energy industry’s expertise, and present their vision of a distributed energy future. The project was carried out by our developers, who have experience building websites with a strong focus on responsiveness, site performance, and SEO optimization.
We have investigated the topic of energy niche since our client also tasked us with the creation of a brand book, simultaneously researching more about their end-users’ pain points, solutions benefits, brand identity, and values.
Deliverables
- Web Design
- Branding
- Website Development
- Admin Panel
Branding
With a task to articulate the company’s vision, communication style, and core values, we were aimed at branding services that stand for brand book creation. Such a solution serves as a full-fledged guide into the brand’s world of visuals, marketing capabilities, ways to present solutions, tone of voice, and internal materials.
We helped MyNext to define the firm’s purpose and showcase its commitment to building trust-worthy relationships with clients for sustainable growth and the future of the energy sector. In more detail, the customer received a logo and design elements that reflect their core services and differentiation in the crowded market.
Website
MyNext gave us a clear goal: to receive a website that would 100% meet their expectations and business objectives, a solution with top-tier security practices, robust functionality, and measurable outcomes in leads that flow to the company.
We have developed and designed a landing page with core tabs “Home,” “Who we are,” “Solutions,” “Vision and Team,” and “Contact” to keep it simple yet informative and easy to navigate. We have outlined information architecture so that users can easily find reliable content and enjoy brand-based fonts, colors, pictures, and infographics.
We have also implemented a solutions catalog, a brief one consisting of three positions with short descriptions and the ability for users to learn more by clicking on the button below each of them.
Talking about performance, optimized downloading speed allowed MyNext to achieve high ranks in Google search, which at the same time influenced the number of users who stayed longer on the landing page, investigating offers, information about the team, and contact form.
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Functionality
Setting the functions as a core of this solution, we ensured to fulfill users’ needs and ensure each presented page reflects the brand’s purpose and uniqueness.
“Unique Selling Proposition (USP)” block
The very first block visible to visitors tells them the core offer and supporting text, revealing what they are able to receive from MyNext. There are three screens that provide more information and communicate with users, picturing propositions and opening the ability to learn more about solutions or the company.
Contact form
The second crucial moment of the website development was “Contact Us,” created after investigating end-users’ preferences to deliver a straightforward and easy-to-use form. We have used branding colors and simple explanations, as well as one button, “Send,” not overwhelmed with conversational words.
“Our Vision” Block
This part of the landing page tells users about how MyNext sees the future of distributed energy, what are its goals and expectations, business models, approach to sustainability, and more. With the usage of custom images, we represented what this firm can provide for customers, solve their problems, and become a support in the ever-evolving world of EaaS.
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