Tokenization Platform Web App Design (Case Study)

Project Plan

Task

Design and development of real estate tokenization web and mobile applications

Team

Product Manager, UX Researcher, 2 Product Designers, 3 Back-end and 2 Front-end developers, QA Engineer

Duration

22 weeks

Scope

60 Platform screens + adaptive versions, 80 App screens, corporate website

Overview

Bloсkch.in is a German real estate tokenization platform that is set to redefine real estate market liquidity by dividing properties into smaller digital token units.

Tokenized real estate provides an innovative way to get access to the real estate market, where investors can buy, sell and trade tokens representing a membership interest in specific properties. Each token is designed to have a tangible value that can be traded on a marketplace for buyers and sellers and purchased using cryptocurrencies.

Our team has worked on web and mobile applications that allow for easy purchase and sale of property tokens and tracking ownership fractions and the income they generate.

Deliverables

Product Design
App Design
Branding
Illustrations
Animation

Results

Based on in-depth market analysis, our team recommended building both web and mobile applications to broaden investor access. We grounded the design process in real user input — using interviews and early prototypes to gather targeted feedback and shape an intuitive experience from day one.

We evaluated a number of third-party services and chose the most dependable platform integration tools to guarantee seamless operation. The finished tool made it simple for users to track income growth, manage fractional ownership, and purchase property tokens.

Adoption was immediate. Within 48 hours, three NFT collections launched and fully minted. The platform now handles over 5,000 Web3 wallet users without performance lags.

Optimized smart contracts brought transaction times below three seconds. Community staking and voting increased engagement by 62%, and the system maintained 99.99% uptime, even during traffic surges.

Overview

Property highlights

Property page

Investment

Transaction history

Settings

Work with patient

Exercises administration

Setup

History

Games

Patients’ list

Information Architecture

Our group of experts decided on a modular design that combines Web3's decentralization with Web2's resilience. Wallet orchestration, NFT construction, staking logic, data insights, and administrative oversight are all handled by separate services within the system. Web3.js abstracts blockchain interactions, making smart contract execution seamless and effective.

The NFT lifecycle, reward systems, and token distribution are all governed by solidity-based contracts. IPFS is used to store all digital assets and metadata in order to ensure transparency and immutability. In independent services, analytics and administrative tools are segregated, guaranteeing secure scalability and flexibility.

Information Architecture

steps of design real estate tokenization platform

Technologies We Used

Behind the sleek interface lies a well-orchestrated symphony of technologies. Each layer, from front-end to blockchain, was chosen to support high throughput and user trust.

Front-end

React.js

Next.js

Back-end & API

NestJS

GraphQL

Blockchain

Solidity

Web3.js

IPFS

Data & realtime

PostgreSQL

Redis

Infrastructure

AWS

Docker

Integrations

Firebase Auth

Stripe API

Security

To uphold industry standards and ensure a secure environment for all participants, Limeup introduced a comprehensive security model. It spans everything from on-chain efficiency to off-chain encryption, designed to protect users and assets alike.

Gas optimization and smart contract auditing for effective, impenetrable on-chain operations.

Verification of wallet signatures for easy, non-custodial authentication and login.

To protect sensitive data, use PostgreSQL row-level security and AES-256 encryption for API communication.

TLS-secured metadata delivery and IPFS content integrity checks guarantee data consistency and secure dissemination.

Rate-limiting and anti-sybil measures to maintain equity in airdrop and staking participation.

Discuss your idea with our experts to define the perfect solution for your needs.

Platon Tsybulskiy

CTO

Get in touch

Get in touch

User persona

Head of Sales

Age:38

Status:Married

Location:Berlin

Practical

Goal-oriented

Reading

Hardworking

Biography

is a Head Of Sales, he spends most of his time at the computer. In his free time, he is fond of crypto trading and communicate with his friends about trading tactics. is actively looking for new investment opportunities right now.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find new investment opportunity
Don’t spend a lot of time on investments
Tracking ownership fractions and the income
Have all possible functions in one application

Motivation

Start investing in an easy way
Predict income

Needs

Informative statistics
Full control of your investments
Accessible and user-friendly interface
Data security

Frustration

Too much time spend
Not enough information
Complicated legal process of buying and selling
Few really statistics

Head of Sales

Age:38

Status:Married

Location:Berlin

Practical

Goal-oriented

Reading

Hardworking

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find new investment opportunity
Don’t spend a lot of time on investments
Tracking ownership fractions and the income
Have all possible functions in one application

Motivation

Start investing in an easy way
Predict income

Needs

Informative statistics
Full control of your investments
Accessible and user-friendly interface
Data security

Frustration

Too much time spend
Not enough information
Complicated legal process of buying and selling
Few really statistics

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Forums Google Advertising Website	Install app Email Sign Up form User profile	User profile Home page User tokens Email	Support Chat Email	Word of mouth Reviews sites

	Research	Sign Up	Invest	Achievements	Share experience
User goals	Find the best solution for investing	Sign up process easy	Get information about personal indicators Get information about recent and ongoing transactions Get information about the investment object Invest an easy way Calculate profit	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my KYC? How can I protect personal information?	How can I track my money? How can I control my transactions? How can I compare investment objects? How can I calculate my profit?	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Step-by-step registration Scan KYC documents Info about protection personal information Validation period	Dashboard with information about available money, tokens, interest rate, receives, transactions etc Easy transactions management Advanced filters of investment objects Calculator of profit Support chat 24/7	Mailing of letters Chat support 24/7 Online and offline consultations	Offers made to retain customers like discounts and other limited offers.

	Entice	Enter
Touch Points	Word of mouth Forums Google Advertising Website	Install app Email Sign Up form User profile

	Research	Sign Up
User goals	Find the best solution for investing	Sign up process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my KYC? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Step-by-step registration Scan KYC documents Info about protection personal information Validation period

	Engage
Touch Points	User profile Home page User tokens Email

	Invest
User goals	Get information about personal indicators Get information about recent and ongoing transactions Get information about the investment object Invest an easy way Calculate profit
User questions	How can I track my money? How can I control my transactions? How can I compare investment objects? How can I calculate my profit?
Solutions	Dashboard with information about available money, tokens, interest rate, receives, transactions etc Easy transactions management Advanced filters of investment objects Calculator of profit Support chat 24/7

	Exit	Entend
Touch Points	Support Chat Email	Word of mouth Reviews sites

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	Mailing of letters Chat support 24/7 Online and offline consultations	Offers made to retain customers like discounts and other limited offers.

Functionality

Being an owner shouldn't seem confusing. Our platform gives property owners complete control and visibility over their assets. With no guesswork and no middlemen, property profiles are the go-to source for crucial information, real-time values, and transaction capabilities.

Property profile

We’ve ensured property owners control their property. Our platform allows them to access detailed information about their property, including its location, size, and value. They can purchase properties, sell them and calculate the profit effortlessly.

real estate tokenization platform designed by Limeup

Legal issues

A tokenization project is complicated by a number of legal and practical issues, all of which can adversely affect its success. To address these challenges, we sought advice from knowledgeable securities, tax, accounting, and real estate professionals.

As a result, our platform streamlines these legal barriers involved in making an investment, keeping the purchase and selling process transparent and secure.

Tokenized asset dashboard

The tokens dashboard allows users to manage all of their real estate tokens in one place. Users can view the value of their tokens over time, along with important information about when properties are expected to be built or finished. The dashboard also provides a detailed breakdown of all holdings and lets users perform modifications as needed to get the most out of their investments.