White Label Web Development: Outline of the Approach

What is white label web development?

White labeling is nothing new, having grown its roots in a multiplicity of niches and found its worth in a variety of uses. When it comes to website development specifically, it is evident that the internet boom of the late 1990s and early 2000s sparked interest around this kind of outsourcing. But what exactly does it mean?

To put it simply, a white label service provider is a third party that is tasked to develop a website without getting any credit for it. A retailer outsources such a provider to delegate to them a part or the entire project for creation and once it is finished it sells the solution to a client under its own brand name.

White-label web development for agencies is akin to a ghostwriter — they do the work while staying anonymous. In this case, a retailer may seek this type of provider for a variety of reasons, whether it not being capable of handling the project with their in-house team, being too overwhelmed with projects they already have in development or for any other reason that leads them to reach out to white label services.

As we mentioned, the provider is not always tasked with building a website from scratch, sometimes they are only requested to handle some parts of the developing process because, for example, the retailer team cannot schedule it properly for the time being. This can include a bug fix or writing code for a certain feature.

On the other hand, such collaborations can be arranged for a long period of time with the white label team consistently working on the solution. Whichever is the case for you, such service providers are there to handle your special needs and adjust to the process you set out for them.

It shouldn’t go unsaid that there are also challenges associated with outsourcing white label web developers that agencies have to take into account when opting for such a service. Most of them relate to communication and control over the project since if the final result fails to satisfy the client, the blame will lie upon the retailer company.

After all, clients are not aware of such arrangements so while this approach is advantageous and cost-effective, it needs to be approached with great preparation and caution. We will touch more on why agencies choose this method, but for now we want to focus on diving deeper into how this cooperation works in our overview.

How does white label website development work?

The concept is pretty straightforward now that we have scratched the surface of it so in order to give you a deeper perspective on how the process actually unfolds, we want to explain it through an example.

Let’s say you are a development agency that has been contacted by a client looking to create a website with their own specific requirements, needs and goals. In this scenario, you are Company A. For whatever reason, you choose to outsource this project to a white label agency, let’s call them Company B.

If you are wondering “how to create white label website?” then the answer is simple: Company B takes on all of the requirements you decide to delegate them. The team behind the firm will develop all of the technical aspects and even design solutions if they are part of the agreement without taking any credit for the efforts.

When Company B is finished with the project, they deliver it to Company A so that they can ultimately present the end client with the web solution and claim it as their own achievement under their brand name. Normally, the client is not aware of a third party being involved in the development as there is a contractual agreement between both providers.

In this equation, Company A is responsible for handling communication with the client and the management of the project, taking on the role of a middleman between the customer and the technical supplier. To break it down into smaller steps, the process unfolds as follow:

1. The retailer company interviews the client and gathers their requirements to then pass them on to a white label web development services provider.
2. The provider conducts the development process from start to finish as stated in the project plan.
3. Revisions and iterations may be requested by the retailer to the white label firm until the final solution meets the standard.

As for the continuous support and maintenance of the website, there are typically three ways the parties can go about it: the retailer agency can take on this responsibility, supporting the website without additional partners, it can also outsource the maintenance yet again to the white label vendor or the client can choose to find a dedicated supplier altogether to take care of the website in the long run (for example, their own in-house team.)

By now you should have a comprehensive understanding of all the bells and whistles involved in this type of three-sided arrangement and start to get the picture of why this approach exists, so let’s expand on it.

Why do businesses choose web development through white label?

If there was no demand for a white label approach then it simply would not exist and while at first glance, after our brief intro into the topic, the reasons why businesses opt for this model can seem obvious, there is more than meets the eye.

Depending on where you stand as a company, meaning you are facing one of the reasons we have described earlier, seeking white label website development can offer you a distinct set of benefits you can enjoy reaping.

Come what may, we want to discuss a few of the top grounds why it is advantageous to pick this route.

One of the first benefits that come to mind and may be the biggest point of why the approach is as popular as it is lies in the simple fact that it is more cost-effective for firms. Think about it this way: you won’t need to hire an in-house team of specialists with diverse expertise and pay their salaries.

This one is more applicable to businesses that look for white label web developers to avoid maintaining a team of their own but not necessarily for those who simply wish to allocate more internal resources to handle other, more critical projects.

Utilizing this kind of approach you open the doors to the opportunity to cooperate with some of the best minds the industry has to offer. This also frees up space and time because there is no need to train your own staff to reach that qualification level.

Joining forces with web development companies in the UK or in any part of the world, you get to be assured that the quality will be up to the standard, the project will be delivered as the client sees fit and the reputation of your organization will be safe and sound, boasting a high satisfaction rate.

Web creation professionals often leverage next-gen technologies like artificial intelligence and serverless architecture to build white label website so in return the solution gets developed faster, speeding up the deadlines and the overall process.

This further positively reflects on the status of the corporation as well as builds more loyal and enjoyable relationships for customers. In an ever-evolving digital world, staying on top of the market with fast turnaround times can play a crucial role in the success of a business.

Having time to prioritize the strong attributes of a company from within is a universal point for those who choose white labeling no matter the initial intent for seeking such services. By outsourcing the majority of the technical and engineering work to other specialists, you get to focus on what you do best — the relations with the client.

In some cases, the retailer agency can also take on designing, branding, marketing, search engine optimization and so on in terms of what they are capable of. In this case, it is a win-win situation for all of the parties involved.

Solidifying a contact with the right white label web development partner can bring a lot of potential to your profit margin as you get to mark up the price for a client that you feel is suitable for the services you provide. One of the mainstream options businesses have is to negotiate a lower price with an outsourcing company and offer a market price for the end client, taking the difference between the payments as profit.

Regardless of how you wish to go about this, there are earnings to be made, significant enough, to consider indulging in such a strategy.

Trends to keep in mind to create white label website

Jumping head first into the partnership with a white label provider is not always a good idea as it takes some time to wrap your head around certain trends that you wish to pass onto the company when working on the project. Even though you won’t be handling the programming side of the development, ideally you want to be well-versed in some of its aspects.

So here is some food for thought to consider before you delegate a solution to a vendor.

• Mobile-first development

When it comes to developing white label website, you need to understand that the majority of users are going to be browsing using their mobile devices. In fact, over 60% of traffic will come from a smartphone or a tablet. What does that mean for you?

Well it simply guides you in the direction to prioritize mobile versions of the site and its responsiveness over desktop. That does not mean you have to neglect it altogether but rather consider it as the main source on which the customers are going to base their perceptions on. After all, if a website fails to load in mere seconds, the bounce rate increases exponentially.

• Artificial intelligence (AI) integrations

The technology has been around for quite some time but has not been as prevalent and advanced as it is today which leads engineering professionals to integrate it into modern web solutions. As it goes, there are many applications of AI, from real-time reporting to predictive analytics.

On top of that, it can also be implemented into the development lifecycle such as automating mundane processes like testing or maintenance.

• Low-code development

Low-code and no-code development is gaining momentum as it offers a hassle-free and much speedier creation process. For example, a white label web developer can put more time into more demanding aspects of building a website while simultaneously allocating the coding progress to a program.

In addition, companies can also utilize such a technology in case the specialist lacks the appropriate knowledge or the technical team is simply not present. It allows for fairly straightforward development and customization of features without the need for extensive coding expertise.

With that out of the way, we want to point out that when you delegate web building to other teams, security and compliance should be of utmost priority. The client must not have any concerns in terms of how safeguarded the solution is and whether it complies with the sector’s unique regulations.

Which leads us to the next point in white label website development that we cannot stress enough is that industry-specific solutions must be crafted taking into account the individual demands of the market and the target audience. Failing to tailor the website to these requirements can put a nail in the coffin of the entire project.

As far as this cooperation method goes, this is your must-have knowledge.

Final thoughts

With all of the information we have provided you so far, your horizon of comprehending the meaning and purpose of white label web development services for agencies and businesses should be as expansive as ever. As you can see, many organizations utilize such an approach to facilitate their day-to-day operations and maintain a solid reputation while ultimately keeping the clients satisfied with the end results.

Using our review of the topic, you can navigate this landscape with better ease and efficiency, finding the right choices for your needs. If you have any questions regarding the topic or want to know how our experts can help you with your project, don’t hesitate to reach out to us and start a conversation today.