Summary
- Chief Design Officer of Limeup, impltech, Luminary Brands
- 10+ years of experience in guiding design teams, developing user-centric experiences and ensuring consistent design quality in digital projects.
- Brand design strategy consulting
- Digital product design consulting
Experience
At the heart of Limeup’s design philosophy, Daria orchestrates visually striking and highly functional digital experiences. As Chief Design Officer, she blends creativity with precision, ensuring that every interface tells a story and every user journey flows seamlessly. With a sharp eye for detail and a mind wired for product logic, she transforms abstract ideas into intuitive, high-performing designs.
Daria leads a team of creative minds, fostering an environment where innovation flourishes and design excellence takes center stage. Her expertise goes far beyond aesthetics; she lays the foundation for structured design workflows, elevating processes to keep creativity and efficiency in perfect harmony. Her ability to navigate the fast-paced world of digital design has cemented Limeup’s reputation for excellence.
Her competence spans multiple critical areas, fueling Limeup’s design modernisation:
- Managing design teams. Leading with vision, shaping a collaborative and inspired creative force.
- Product logic building. Crafting seamless user experiences that make digital interactions second nature.
- Design process management. Structuring workflows that keep progress flowing without bottlenecks.
- DesignOps. Bridging the gap between creativity and execution for smooth, scalable design operations.
- Quality control. Setting the bar high and keeping it there — every pixel, every interaction, every time.
With Daria at the lead, Limeup’s designs are more than just visually appealing; they also perform flawlessly, feel intuitive, and leave a lasting impact.
