Cookies Definition
Cookies — small text files created by visited websites and saved on user computer through the browser. Besides simply “remembering” visited links cookies can store more data about your web surfing: for instance, if you have watched a video or not, how much time was spent on a page, which language you use. In other words, everything which you are doing during browsing is information about you which might be kept in cookies.
Except for this, cases of violation of web privacy are very closely connected with cookies. In e-commerce, the cookies hold whatever items chosen for purchase in your shopping cart. These data can be saved by encryption in a cookie on the pages that require access by means of login and password, through which it is possible to keep the session open, so that this aforementioned login can be valid for a longer time.
Why are cookies essential?
Such a tasty naming means much to websites and user experience they can provide, yet it is also optional for visitors so that they can not accept it and keep using the platform without some beneficial moments.
To put more into this theme let’s focus on personalization as the core value of cookies since you are capable of getting website with custom preferences and even ads that can be useful for you according to what you have been browsing lately (and promote site).
When it comes to cookies in eCommerce, it is all about carts and personalized offers, discounts. First of all, you add some items to a cart and accidentally leave the website or you need to switch to another tab, and still all the staff will be there once you come back (if you do not clean the cache).
Moreover, the cookie will remember what attracted your attention and you will be able to see personal propositions like “You watched this before” and “You may be interested in.”
It is also about security in terms of sessions as you will be identified and your authentication will be remembered through every log in (you will not need to type login and password daily). Also many websites follow secure practices from HTTPS to SameSite rules to reduce the risk of data thieves.
Can cookies be rejected?
The short answer is yes and as we noted above you can set your preferences still the required ones will be set by default as it is all about log in. There are also custom cookies like your location, language, dark or white theme, analytics that track your user behavior like what you click and read, and marketing so that you will receive only general ads (still it will be there on page).
Is it easy to reject cookies? — also yes, as you will see the banner at the bottom of website that appear when you land on page at the first time. You will have the ability to change setting according to your needs, and the process depends on browser you use.