Benchmark Testing Definition

Benchmark Testing – is the process of evaluating the user experience of a product or service using metrics to measure its relative performance against a meaningful standard. These metrics are usually collected through quantitative usability testing, analytics, or surveys.

Using this method helps to track the effectiveness of the product and options for improving it in the future. This competitive analysis improves overall user engagement and perceived usefulness. Design work can be time-consuming, but proper UX benchmark testing will make the process easier, even if you think it’s complicated.

For example, we can collect any of the following UX metrics: Avеrage time to complete a purchase. Number of clicks on the submit button.