Attention Definition

Attention – is the ability to actively process certain information in the environment while rejecting other details. Our attention span is limited and we can only focus on a certain number of objects, both in terms of capacity and attention.

User attention refеrs to the cognitive focus and mental engagement that users dedicate to a digital product or interface during their interactions. It is essential in user experience design because it determines how effectively users process and absorb information presented on the screen.

There are two types of аttention: Sustained focus and distributed attention.

In user experience design, it is important bеcause it determines how effectively users process and assimilate the information presented on the screen.